Inside this Article
What We Look For in the Best Website Builders for Sports Teams1. Wix: The Most Features for Sports Teams2. Squarespace: Sleek Templates for Showcasing Your Team’s Players3. SITE123: The Fastest Way To Promote Your Team Online4. Webador: Great for Hassle-Free Blogging About Matches5. IONOS: Good for Cash-Strapped Sports Teams6. Shopify: Best for Selling Your Team’s MerchOther Notable Website Builders for Sports TeamsHow To Build a Sports WebsiteWhat Are the Best Website Builders for Sports Teams?FAQ
Short on Time? These Are the Best Website Builders for Sports Teams in 2024
- Wix – The AI builder tool will quickly build a site tailored to your team with all the features you need.
- Squarespace – Well-designed templates ensure your site, and team, stand out.
- SITE123 – Multi-language functionality broadens your audience reach.
What We Look For in the Best Website Builders for Sports Teams
In writing this article, I did an extensive comparison of the best website builders on the market. While all had strong points, I looked specifically for features of use to sports clubs. Every website builder that made my list offers the following features:- Ease of use. I prioritized builders that simplify the website creation process. This saves you time, letting you focus more on your league’s activities.
- Professional templates with multimedia integration. Each builder offers templates that let you showcase your team vividly with photos and videos.
- Event management. These builders include easy-to-update calendars so you can keep your audience informed about upcoming games. Some builders also let you sell event tickets.
- Fundraising capabilities. These builders seamlessly integrate donation features or let you sell merchandise or tickets, so your club can get community support.
- SEO and social media tools. Every builder on my list includes tools for SEO or social media marketing, crucial for growing your league’s online reach.
![Wix Sports Team Template](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2024/06/9-best-website-builders-for-sports-teams-1.png)
Features
- Payment processing. Wix Payments enables your team to sell merchandise or tickets and it can take common payment methods, including most credit cards and Apple Pay. You can also accept donations.
- Wix SEO Checklist. By following the checklist, you can optimize your website for search engines, and thereby attract new supporters, talent, and sponsors.
- Wix Video Maker. This free tool can help you create promotional videos that highlight your club’s coolest moments on the field. Displaying videos can also boost your search engine ranking.
- Third-party app market. If you need even more tools aside from what Wix has available, or if there is a specific professional service you are accustomed to, you can access it on Wix’s vast market for external apps.
Free plan? | ✔ |
Fundraising tools? | ✔ |
Mobile-responsive templates? | Some |
Starting Price | $17.00 |
Should I use a sports-specific site builder? There are a few website builders dedicated solely to building sites for sports teams, but the ones that made my list are generalist builders. That’s because the builders here have the same key features for sports clubs, but more customization options and lower prices.
2. Squarespace: Sleek Templates for Showcasing Your Team’s Players
![Squarespace Sports Template](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2024/06/9-best-website-builders-for-sports-teams-3.png)
Features
- Mobile-responsive templates. Unlike other builders, Squarespace ensures that every single template is perfectly optimized for mobile devices. This saves your time and makes it easier for fans to access your site on any device.
- Donation blocks. If you’re on the Business plan or higher, you can add a donation block to accept financial support for your club. Supporters can use PayPal or Apple Pay.
- SEO tools. Squarespace includes built-in SEO tools without extra charge, so your sports team can improve its visibility in your area.
- Squarespace Unfold. Unfold is a separate mobile app for social media marketing. It simplifies creating stunning social content, which can be handy for promoting games or other events.
Free plan? | ✘ |
Fundraising tools? | ✔ |
Mobile-responsive templates? | ✔ |
Starting Price | $16.00 |
![img](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2022/12/quiz-astronaut.png)
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![SITE123 Fitness Template](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2024/06/9-best-website-builders-for-sports-teams-5.png)
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![site123-logo-horizontal](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2017/08/site123-logo-alt-2.png)
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Features
- Donation button. SITE123 lets you add a donation button so fans can support your team. You can customize the donation page with recommended donation amounts, goals, payment methods, and a personal thank you message.
- App market. While SITE123’s app market isn’t huge, it compensates for the platform’s simplicity. An example is Tockify, an app for event bookings, which can be particularly useful for managing club events or matches.
- E-commerce homepage. If you want some e-commerce functionality but not too much fuss, SITE123 makes it easy to build a homepage specifically for an online store.
- Blogging tools. SITE123’s simple blogging feature allows you to keep supporters engaged with regularly updated content and news about your sports association.
Free plan? | ✔ |
Fundraising tools? | ✔ |
Mobile-responsive templates? | ✔ |
Starting Price | $12.80 |
![Webador Sports Website Example](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2024/06/9-best-website-builders-for-sports-teams-7.png)
Features
- Unlimited storage. All plans, including the free one, have unlimited storage – so you can showcase as many exciting photos of your team as you desire.
- Custom mailbox. Available with the Pro and Business plans, having a mailbox helps your club project a more professional image. It can be useful for maintaining formal communication channels with sponsors, members, and fans.
- Digital maps. You can embed a map on your Webador site to help site visitors locate venues for upcoming matches or events.
- Google SEO tools. For those on Pro and Business plans, Webador offers integration with Google Analytics, Google Business Profile, and Google Search Console. It’s a great bundle for boosting your team’s online visibility.
Free plan? | ✔ |
Fundraising tools? | ✔ |
Mobile-responsive templates? | ✔ |
Starting Price | $5.00 |
5. IONOS: Good for Cash-Strapped Sports Teams
![IONOS Personal Trainer Template](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2024/06/9-best-website-builders-for-sports-teams-8.png)
Features
- Online store. Setting up an online store with IONOS is both easy and affordable. IONOS supports the sale of physical and digital products, making it easy to sell both digital tickets and physical merchandise.
- Royalty-free images. You can choose from over 17,000 royalty-free images to enhance your site. This can save some stress if your team is just starting out and doesn’t have a portfolio of high-quality photos.
- SEO text generator. Aside from using AI to generate regular text, you can use it to generate page metadata to help your Google search result rankings.
- Image optimization. IONOS ensures that images, whether they are of your team or stock photos, are automatically optimized for all devices. This is essential for any sports club website, which needs to be visually appealing.
Free plan? | ✘ |
Fundraising tools? | ✔ |
Mobile-responsive templates? | ✔ |
Starting Price | $6.00 |
6. Shopify: Best for Selling Your Team’s Merch
![Shopify Sports Theme](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2024/06/9-best-website-builders-for-sports-teams-9.png)
Features
- Discounts and coupons. Shopify allows you to create a variety of discount codes and free shipping discounts. This is an effective strategy to reward or incentivize fan loyalty, enhancing customer retention and attracting new customers.
- Shopify Shipping. Shopify lets you offer competitive shipping rates, which encourages more merchandise purchases from people eager to support their local team.
- Social media integration. You can seamlessly integrate your store with platforms like Facebook, Instagram, and Twitter. You can not only sell merchandise on social media, but market your store.
- POS system. Shopify’s point-of-sale system is a versatile tool for physical sales. You can use it to sell tickets for soccer matches or merchandise at events and sync these transactions with your online store.
Free plan? | ✘ |
Fundraising tools? | ✔ |
Mobile-responsive templates? | ✔ |
Starting Price | $29.00 |
Other Notable Website Builders for Sports Teams
7. Hostinger Website Builder
![Hostinger Gaming Team Template](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2024/06/9-best-website-builders-for-sports-teams-10.png)
8. WordPress.com
![WordPress.com Sports Theme](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2024/06/9-best-website-builders-for-sports-teams-11.png)
9. Web.com
![Web.com Tour Event Template](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2024/06/9-best-website-builders-for-sports-teams-12.png)
How To Build a Sports Website
Before you get started, it’s essential to have a clear idea of your website’s style and purpose. Think about your team’s size and the type of features you’ll benefit the most from in the long run. Here’s a step-by-step guide to help you build a sports website that suits your needs: 1. Choose a platform and a domain name. Depending on whether you prioritize speed, creative freedom, or advanced functionalities, pick a website builder that aligns with your vision. Then, choose a memorable domain name that represents your sports website’s image and message. 2. Design an attractive and user-friendly layout. Create an eye-catching design that is easy to navigate. Be sure to include high-quality images and videos of your team and optimize the layout for desktop and mobile devices. 3. Curate engaging sports-related content. It’s a good idea to regularly publish blog posts, news updates, game recaps, and athlete profiles to keep your audience informed and entertained. 4. Add interactive features. You can include features like live score tickers, player and team stats, and interactive polls or quizzes to boost engagement. 5. Promote your sports website. Most website builders offer SEO tools, easy social media integration, or email marketing features you can use to drive traffic and build a loyal following for your sports website.What Are the Best Website Builders for Sports Teams?
Each builder on my list will let you build a professional website for your sports team, helping you reach new fans and gain financial support. But the right choice for you depends on where your team is at.
Wix is my top pick for most sports teams. It stands out by having the most sports-themed templates, plus it has more features included by default than just about any other builder.
Or, if your team is in growth mode, Squarespace has what you need. It offers top-notch template designs, strong business tools, and constantly adds new features.
Lastly, if you want to get your club online as quickly as possible, SITE123 is a great option. It is very easy to use, and as a bonus, its multilingual support is great for attracting new supporters and talent.
You can check out the comparison table below to see how each builder stacks up.
Free Plan | Best Feature | Best For | Starting Price | ||
Wix | ✔ | Extensive customization, functionality | All teams, big and small | $17.00 | |
Squarespace | ✘ | Sleek templates | Established, growing teams | $16.00 | |
SITE123 | ✔ | Ease-of-use | New teams | $12.80 | |
Webador | ✔ | Simple blogging | Hobbyist teams, team fans | $5.00 | |
IONOS | ✘ | Affordable SEO | Teams trying to get noticed fast | $6.00 | |
Shopify | ✘ | E-commerce tools | Teams selling merch | $29.00 |