6 Best Website Builders for Therapists and Health Experts in 2024

Most website builders claim to be the best for all purposes, but only a handful of them actually give you the tools you need to build a professional website for your therapy practice.

When you work in such a sensitive field, it’s important to come across as credible. You don’t want to pick a website builder that seems easy to use, only to find yourself stuck with corny stock images or a website design that belongs in the 90s.

A quality website builder gives you professional, good-looking templates – plus additional features that might come in handy, such as a blogging platform to publish your articles and guides, or local SEO tools so clients in the area can easily find you on Google.

With this in mind, I tried over a dozen popular website builders to find the best ones for therapists. Wix takes the crown thanks to its well-designed templates, effective SEO tools, and  powerful yet beginner-friendly editor. You can try Wix for free or read on to learn more about my other recommendations.

What We Look For in the Best Website Builders for Therapists

To bring you a list of the best website builders for therapist websites, I tested builders on these essential features.

• Professional templates: These site builders offer a variety of well-designed templates to make your site look both attractive and credible. Whether you work with kids, married couples, or high-power execs, you’ll be able to create a website that speaks to your potential clients.
• Ease of use: All the builders on my list are easy to use. Never built a website before? Your visitors will never be able to tell.
• Advanced contact features: The builders I recommend give your new and existing clients easy ways to contact you through your website, whether it’s through a contact form, via live chat, or even through a calendar that lets them book appointments directly. You choose the options that work best for you.
• Local SEO tools: These builders offer SEO features to help you get found on search engines by the people that actually matter. If you’re not even sure what SEO is, don’t worry – they also have helpful guides and tutorials to walk you through the process.
• Blogging features: Thinking of writing a blog? These builders will all give you a platform to publish your articles – or your random thoughts, if that’s how you roll.

1. Wix: The Best Selection of Templates for a Therapy Practice

Wix offers more than 900 website templates for you to choose from. That is pretty impressive, but what really makes Wix stand out as an excellent choice for a therapy practice website is that the template gallery includes 10+ templates designed especially for therapists, counselors, and psychotherapists. You can find them under the Consulting & Coaching and Health & Wellness categories.

These templates are already populated with sections for your bio, contact information, published research, and more, saving you a lot of time. There’s also a library of thousands of free stock photos, so if you don’t have your own images, you should have no problem finding the perfect ones for your site.

The one catch to Wix’s templates is that once you choose, there’s no going back – Wix won’t let you switch to a different template if you change your mind. However, the templates are fully customizable through the simple drag-and-drop editor, so you can change them around if you need to.

Features

• Huge App Market. Don’t think Wix is all about looks. The App Market includes just about any tool you need to enhance your website – from simple contact forms to social media integration. Adding new features to your site is as easy as finding and downloading the right app.
• Wix Bookings. This app allows clients to easily check your schedule, make appointments, and pay for them online. You’ll have to pay a small monthly fee to use it, but it’s worth every penny.
• Wix SEO Setup Checklist. If you want your site to rank higher on Google search results, all you have to do is answer a few questions about your business, and Wix will give you a personalized SEO plan that’s easy to follow and implement.
• Site Booster. Also available through the App Market, this tool can help you improve your local SEO by listing your site on business directories.

For more pro tips, head to our expert Wix review.

2. Squarespace: The Best Built-In Professional Features for Therapists

Squarespace offers 140+ site templates, and they’re all mobile-responsive – meaning they will automatically look good on mobile devices, without you having to make any adjustments. There are just a few templates designed specifically for therapists and counselors, but this isn’t really a problem. I’d suggest starting out with a template from the Professional Services, Health and Wellness, or Local Business category and customizing it to suit your needs.

With Squarespace, the content on your site is arranged in “blocks” – editable sections that you can customize with basic text and images, or interesting features like form fields and clickable buttons. The editor is very easy to use – just drag and drop the blocks to wherever you want them on the page.

The one thing I don’t like about Squarespace is that it doesn’t give you as much freedom as Wix. While Wix lets you do literally anything, Squarespace confines you to a set grid. That said, you can still create a unique look by building your own template. Squarespace Blueprint lets you choose page sections, colors, and fonts one at a time while providing design tips to keep you on the right track.

Features

• Appointment scheduling. Squarespace’s online scheduling add-on lets your clients book appointments directly on your website. You can send automatic reminders, accept payments, and even enable HIPAA features on its top-tier plan.
• Map blocks. You can embed Google Maps on your site, so your clients can easily find your clinic.
• Events calendar. This lets you highlight group therapy sessions or even special events where you’re the guest speaker.
• Blogging. Squarespace has excellent blogging and podcasting features, including integrations with Apple News and Apple Podcasts. To start writing, just add the “Blog” page type to your website and you’re good to go.

Read our in-depth Squarespace review to learn more.

3. SITE123 – The Fastest (And Easiest) Way to Take Your Therapy Practice Online

If the idea of building your own website stresses you out – even just a little – SITE123 could be the perfect solution for you. With an intuitive, uncluttered editor and all the support you need, site building doesn’t get much simpler than this.

SITE123 doesn’t have templates designed exclusively for therapy practices, but its options for professionals and local businesses are versatile enough to meet your needs. With customizable templates like the Regional Clinic (shown above), you can also easily add extra sections for licensing, certifications, or an image gallery of your clinic.

Your site visitors will have no problem viewing your content on the go because all of SITE123’s templates are mobile-responsive. You can also conveniently edit or update your site from anywhere using SITE123’s handy mobile app.

Features

• Advanced language features. If you live in a multilingual community or want to attract international clients, SITE123 allows you to display your site in up to five languages. Additionally, you get multilingual SEO tools to help you improve your site’s Google rankings in your chosen languages.
• Custom contact forms. You can easily create and customize contact forms to collect all the information you need when a potential new client reaches out to you.
• Built-in timeline. This feature allows you to display your education, CV, licensing and certifications, and work history on a visual timeline that highlights your biggest achievements.
• Extensive support. SITE123 offers step-by-step guidance (including video tutorials) and 24/7 live chat. If you have any questions while you’re working on your site, there’s always someone to answer.

Read our expert SITE123 review to find out more.

4. Webador: Expert Tools to Showcase Your Expertise

If you plan to make your blog the main focus of your website, Webador offers an intuitive and flexible blogging platform. Thanks to the WYSIWYG (What You See Is What You Get) editor, you can immediately preview your changes. You can quickly edit entries by adding elements like photo albums and videos. Also, you can share your posts on social media to boost reader engagement.

I particularly like Webador’s media-streaming and file-sharing tools, which include audio and video players and a document-sharing system. These are useful for promoting your work and keeping all content in one place.

Webador’s free plan gives you access to all its templates, stock photos, unlimited storage, and blogging tools. While this is a solid offer, you won’t be able to connect a custom domain, and your website will display Webador ads, which may hurt your credibility as a therapist. Upgrading to the Pro plan or above is worth considering, as you can use a professional email, create custom forms, add contributors, and more.

Features

• Adaptable templates. Rather than categorizing its designs, Webador shows you different creative choices you can make with each template. In the Examples section, you can see a variety of published websites that use Webador’s templates to get inspired.
• Grid-based editing. Webador’s drag-and-drop editor lets you be creative to an extent, as it confines you to a set grid. I found this somewhat limiting, but if you’re just starting out, you may see it as a plus – less creative freedom means fewer things can go wrong.
• Direct communication tools. Webador offers widgets that encourage visitor interaction. For example, you can add a comment box and a rating system anywhere on your page to gauge your readers’ reaction to a particular book or article you wrote.
• SEO made easy. Webador lets you easily edit your site’s SEO settings to grow traffic. With just a few clicks, you can modify page titles, meta descriptions, visibility on Google, and more.

Read our in-depth Webador review to learn more.

5. IONOS Website Builder: Business-Centric Builder With AI Tools

IONOS doesn’t have therapy-specific templates, but its business designs come pre-loaded with useful therapist pages, such as services, professional qualifications, and client testimonials. The scope of customization is rather limited, but that’s not necessarily bad, especially if you want to get online quickly.

If you’re really in a hurry, you can let IONOS’s AI tools do most of the work for you. All you need to do is answer a few questions about your business, and IONOS will create a website for you with relevant text and images you can tweak later if you wish.

To learn if IONOS is right for your therapy website, you’ll have to create an account and enter payment details, though you won’t be charged for 30 days. If you ultimately decide it’s not for you, you can cancel your account before you’re charged.

Features

• IONOS rankingCoach. This SEO optimization tool gives you an individualized action plan for improving your website’s search engine ranking. Weekly reports provide actionable insights, including competitor analysis.
• Professional email. Every IONOS plan comes with a professional business email that matches your domain, which can help establish your credibility.
• List Local. This tool helps you connect with potential clients by promoting your therapy practice in 25 online business directories. Automatic emails alert you to the latest client reviews and social media posts.
• Privacy/cookie transparency. Just add the Usercentrics app to let potential clients know that they have complete control over their data privacy. This will help them feel at ease and ensure that your website is compliant with global privacy standards.

Learn more in our in-depth IONOS review.

6. Shopify: Best for Selling Your Services Online

Shopify’s top-notch designs fall on the pricier side, which can hurt your budget. Still, buying one of these high-quality templates might be worth it if you want an online store to sell your books, mental health guides, or other helpful resources for your patients.

Shopify has a simple drag-and-drop editor that lets you build a store quickly. Its mobile-responsive themes come with built-in product pages to showcase your work and social media apps to stay in touch with your audience. These features can save you a lot of time, especially if you’ve never built a site before.

Even Shopify’s cheapest plan includes unlimited products, discount codes, and 24/7 support. Though there’s no free plan, you can use Shopify’s free trial to test the platform before committing.

Features

• Apps for selling books. Shopify App Store counts over 8,000 free and paid integrations to help you extend your site’s functionality. You’ll find many author-oriented tools, such as Lulu Direct for printing and shipping your books and Digital Downloads for selling e-books online.
• Multi-channel selling. In addition to your own website, Shopify lets you sell on other channels, such as Facebook, Instagram, and Amazon. You can manage all channels from your Shopify dashboard, which helps streamline your operations.
• Grow your mailing list. Shopify has a built-in email marketing tool that allows you to send up to 10,000 monthly emails for free. You can send automated emails to inform your subscribers about upcoming events, such as lectures and workshops, or offer discount codes to long-term customers.
• Free logo maker and business name generator. If you’re just starting out, you can use Shopify’s logo maker to create a unique logo for your therapy practice and make it more recognizable. Also, you can use the store name generator to search for business names and immediately check domain availability.

Find out more about Shopify in our comprehensive review.

How to Build a Therapy Practice Website

A therapy practice website is more than just an information hub. It’s a way for potential clients to see what you have to offer. Thanks to website builders, it’s really easy to get your website up and running – just follow my step-by-step guide:

1. Choose a website builder. All of the website builders on this list are intuitive, easy to use, and cost-effective.

2. Select a template. Your website needs to look inviting, friendly, and professional, so you you’ll want to pick a template to match. That’s why I recommend Wix. It not only has 800+ fully customizable templates, but it offers eight templates designed for therapists and counselors.

3. Optimize your SEO. This helps potential clients in your local area find your website and, ideally, book an appointment. A great way to optimize your SEO is to add a blog to your website and write posts about your practice.

4. Connect a domain name. Lastly, acquiring a custom domain name is essential to establish legitimacy for your website. The majority of our website builders provide complimentary domain names with specific plans, or you have the option to buy your own and easily link it with just a few clicks.

So, Which Is the Best Website Builder for Therapists?

If you want the quickest path to a great counseling website without missing out on any essential features, try Wix. It’s the site builder with the most therapy-specific templates, and you’ll get tons of added functionality through the App Market.

Alternatively, Squarespace might be even easier to use because it has many tools you need for a therapy practice. With it, you won’t have to look for or install apps to set up forms or booking systems.

Or, if you want an ultra-simple editor to help you build a therapy website in minutes, SITE123 may be your best option. SITE123 also offers effective multilingual tools you can use to cater to an international audience.

Before you make your final decision, use this brief summary table to decide which site builder to try out first.

FAQ

What should you include on a website for therapists?

If you want to make a professional-looking site for your therapy practice, top website builders like Wix and Squarespace have excellent templates. These are specifically designed so that all you have to do is insert your information into the placeholders. You should include your qualifications and licenses, as well as provide a way for potential clients to get in contact with you and schedule an appointment.

How much will it cost to build a website for my practice?

Creating a beautiful and functional website doesn’t have to cost a lot of money. Some of the options on this list have free options or free trials that will allow you to try out the builder before making a commitment. Wix offers a generous free plan and the most templates for therapist websites. Squarespace offers good overall value and templates with professional features built in.

How can I promote my therapy practice?

Every builder on this list offers SEO and marketing tools you can use to drive traffic to your website and reach more potential clients. You’ll also want to use social media to increase your practice’s visibility. Regularly posting informative blog content is another way to connect with potential clients. Once you bring visitors to your site, offering a free consultation or discount for new clients can close the deal.

What is the best website builder for small businesses?

This is a tough question to answer, because the best option for you will depend on the features that you value the most highly. Luckily for you, we’ve put together a list of all of the top website builders in 2024, and compared them on a variety of different factors. This will help you confidently choose the right builder for your business’s needs.