While all the builders on my list will get the job done, my personal favorite is Squarespace. It has the best-looking templates around, and all the tools you could possibly need to build your website, integrated straight into its editor (so you don’t have to look for them elsewhere).
You can take advantage of Squarespace’s 30% discount on annual plans to save on your subscription.
Most website builders claim to be the best for all purposes, but only a handful of them actually give you the tools you need to build a professional website for your therapy practice.
When you work in such a sensitive field, it’s important to come across as credible. You don’t want to pick a website builder that seems easy to use, only to find yourself stuck with corny stock images or a website design that belongs in the 90s.
A quality website builder gives you professional, good-looking templates – plus additional features that might come in handy, such as a blogging platform to publish your articles and guides, or local SEO tools so clients in the area can easily find you on Google.
With this in mind, I tried over a dozen popular website builders to find the best ones for therapists. Following extensive tests, these were the builders that made the cut.
Short on Time? Here Are the Best Website Builders for Therpists in January 2023:
Wix – Over 800 professional templates, including some designed specifically for therapists.
Squarespace– Excellent built-in features for therapists, such as appointment booking and blogging.
Zyro – Beginner-friendly builder with helpful AI tools take your therapy practice online in no time.
What We Look For in the Best Website Builders for Therapists
To bring you a list of the best website builders for therapist websites, I tested builders on these essential features.
Professional templates: These site builders offer a variety of well-designed templates to make your site look both attractive and credible. Whether you work with kids, married couples, or high-power execs, you’ll be able to create a website that speaks to your potential clients.
Ease of use: All the builders on my list are easy to use. Never built a website before? Your visitors will never be able to tell.
Advanced contact features: The builders I recommend give your new and existing clients easy ways to contact you through your website, whether it’s through a contact form, via live chat, or even through a calendar that lets them book appointments directly. You choose the options that work best for you.
Local SEO tools: These builders offer SEO features to help you get found on search engines by the people that actually matter. If you’re not even sure what SEO is, don’t worry – they also have helpful guides and tutorials to walk you through the process.
Blogging features: Thinking of writing a blog? These builders will all give you a platform to publish your articles – or your random thoughts, if that’s how you roll.
Wix offers more than 800 website templates for you to choose from. That is pretty impressive, but what really makes Wix stand out as an excellent choice for a therapy practice website is that the template gallery includeseight templates designed especially for therapists, counselors, and psychotherapists.
These templates are already populated with sections for your bio, contact information, published research, and more, saving you a lot of time. There’s also a library of thousands of free stock photos, so if you don’t have your own images, you should have no problem finding the perfect ones for your site.
The one catch to Wix’s templates is that once you choose, there’s no going back – Wix won’t let you switch to a different template if you change your mind. However, the templates are fully customizable through the simple drag-and-drop editor, so you can change them around if you need to.
Huge App Market. Don’t think Wix is all about looks. The App Market includes just about any tool you need to enhance your website – from simple contact forms to social media integration. Adding new features to your site is as easy as finding and downloading the right app.
Wix Bookings. This app allows clients to easily check your schedule, make appointments, and pay for them online. You’ll have to pay a small monthly fee to use it, but it’s worth every penny.
Wix SEO Wiz. If you want your site to rank higher on Google search results, all you have to do is answer a few questions about your business and Wix SEO Wiz will give you a personalized SEO plan that’s easy to follow and implement.
Site Booster. Also available through the App Market, this tool can help you improve your local SEO by listing your site on business directories.
Squarespace offers 140+ site templates, and they’re all mobile-responsive –meaning they will automatically look good on mobile devices, without you having to make any adjustments. There are just a few templates designed specifically for therapists and counselors, but this isn’t really a problem. I’d suggest starting out with a template from the Professional Services, Health and Wellness, or Local Business category and customizing it to suit your needs.
With Squarespace, the content on your site is arranged in “blocks” – editable sections that you can customize with basic text and images, or interesting features like form fields and clickable buttons. The editor is very easy to use – just drag and drop the blocks to wherever you want them on the page.
The one thing I don’t like about Squarespace is that it doesn’t give you as much freedom as Wix. While Wix lets you do literally anything, Squarespace confines you to a set grid. That said, I have colleagues who actually see this as a plus – less creative freedom means fewer things can go wrong. To each their own, I guess.
Appointment scheduling. Squarespace gives you two options to allow clients to book and pay for appointments online: the built-in Squarespace Scheduling tool or Acuity Scheduling integration. Squarespace Scheduling even lets you enable HIPAA features on its top-tier plan.
Map blocks. You can embed Google Maps on your site, so your clients can easily find your clinic.
Events calendar. This lets you highlight group therapy sessions or even special events where you’re the guest speaker.
Blogging. Squarespace has excellent blogging and podcasting features, including integrations with Apple News and Apple Podcasts. To start writing, just add the “Blog” page type to your website and you’re good to go.
Zyro may have only a few templates that are intended for therapist websites, but you’ll find dozens more responsive templates in the Services category that would make a good starting point. Where Zyro really stands out is in its provision of AI tools to help with website design, content, and branding. If you can’t find a ready-made template you like, simply answer a few questions and get Zyro’s AI builder to generate one for you.
Zyro’s user-friendly interface and drag-and-drop editor make creating an attractive and functional site stress free, though you won’t have the same level of creative freedom as with Wix. You can add or delete pages and sections, drop elements where you want, and customize and link call-to-action buttons to sections, pages, your phone number, or an email address.
I was impressed by how easy it is to add a map (so customers can find your office), a personalized contact form, or a newsletter to your site. You can also create a blog to share helpful tips and advice, establish your trustworthiness, and build rapport with potential clients.
Help with content. You can turn to Zyro’s AI writer for help with website copy. This content-generating tool will draft SEO-optimized content tailored for mental health clinicians and your individual brand. While you’ll probably have to edit the copy yourself, you’ll still save time and effort.
Heatmap analysis. The website heatmap is one of Zyro’s coolest smart tools. It gives you a clear picture of how visitors are likely to interact with your site and what content will most attract them. You can use this information to improve the user experience before you publish or anytime you update your site.
Booking and payments. With Zyro’s built-in booking tool (available on the Business plan), clients can quickly check your availability and book a therapy session. They can even choose from 20+ popular payment options, including PayPal and all major credit cards.
If you’re considering IONOS for your therapy website, I recommend using its more advanced MyWebsite Creator builder for its great template selection, customization, features, and functionality. You can browse dozens of templates for healthcare professionals that come pre-loaded with all the sections and pages a therapist needs, such as services, professional qualifications, and client testimonials.
You can add business widgets that allow customers to book appointments online and pay with a range of options, including PayPal, direct debit, and more. When you add a contact form to your website and connect it to your email address, IONOS will automatically notify you when a potential client inquires about your therapy services.
To learn if IONOS is right for your therapy website, you’ll have to create an account and enter payment details, though you won’t be charged for 30 days. That should give you ample time to test the builder. If you ultimately decide it’s not for you, you can cancel your account before you’re charged.
Save up to 80 % on your 1&1 IONOS Website Builder plan!
IONOS rankingCoach. This SEO optimization tool gives you an individualized action plan for improving your website’s search engine ranking. Weekly reports provide actionable insights, including competitor analysis.
Professional email. Every IONOS plan comes with a professional business email that matches your domain, which can help establish your credibility.
List Local. This tool helps you connect with potential clients by promoting your therapy practice in 25 online business directories. Automatic emails alert you to the latest client reviews and social media posts.
Privacy/cookie transparency. Simply add the Usercentrics app to reassure potential clients that they have full control over the privacy of their data. It can put them at ease and ensure your website is compliant with global privacy standards.
If the idea of building your own website stresses you out – even just a little – SITE123 could be the perfect solution for you. With an intuitive, uncluttered editor and all the support you need, site building doesn’t get much simpler than this.
SITE123 doesn’t offer any templates specifically for therapy practice sites, but there are dozens of options available for professionals and local businesses. Many of these templates include the pages you probably need for your counseling site and since you can customize them however you like, the lack of therapy-specific templates shouldn’t be a problem.
For example, the Regional Clinic template (shown above) comes with About, Services, and Contact pages. You can easily add new pages, too – for instance, if you’d like to display your licensing and certifications or upload an image gallery of your clinic.
Mobile-responsive templates. SITE123’s templates are all mobile-responsive, which means your site visitors will have no problem viewing your content on-the-go. And when you’re the one who’s on-the-go, you can use SITE123’s handy mobile app to edit or update your site from anywhere.
Custom contact forms. You can easily create and customize contact forms to collect all the information you need when a potential new client reaches out to you.
Built-in timeline. This feature allows you to display your education, CV, licensing and certifications, and work history on a visual timeline that highlights your biggest achievements.
Extensive support. SITE123 offers step-by-step guidance (including video tutorials) and 24/7 live chat. If you have any questions while you’re working on your site, there’s always someone to answer.
The WordPress.com interface is slightly more complex than the other site builders on this list, but in exchange, you get the freedom to make your website do just about anything.
There are 100+ themes available, but the Local Business themes are probably your best bet.Stratford, for instance (shown above), comes with a long-form home page with blocks for appointment booking and services – great to prominently display your areas of specialty.
On the Business plan or above, you get access to WordPress plugins, which means you can choose from thousands of different functions to add to your site. If you’re looking for a website builder that will scale with your practice, WordPress.com is it.
Blogging. If you plan to make your blog the main focus of your website, you can’t go wrong with WordPress.com. There is a bit of a learning curve, but it’s a small price to pay for the ultimate blogging platform.
Booking Calendar. Available as a WordPress plugin, this feature lets your clients schedule appointments, and pay for them online.
Ultimate Member. Also a WordPress plugin, Ultimate Member gives you the option to open a private membership area for clients on your site.
Yoast SEO Plugin. This is one of the strongest SEO tools out there, complete with a step-by-step guide for optimizing your website for search engines.
So, Which Is the Best Website Builder for Psychotherapists?
Here are my final recommendations:
If you want the quickest path to a great counseling website without missing out on any essential features, try Wix. It’s the site builder with the most therapy-specific templates, and you’ll get tons of added functionality through the App Market.
Alternatively, Squarespace might be even easier to use, because it comes with a lot of the tools you need for a therpy practice built-in. You don’t have to look for or install any apps to collect forms from visitors or set up a booking system through your site.
Or, if you want help with website design and content, Zyro may be your best option. Its intelligent tools can not only draft content, they can also enhance images and help optimize your site for SEO.
Before you make your final decision, use this brief summary table to decide which site builder to try out first.
What should you include on a website for therapists?
If you want to make a professional looking site for your therapy practice, website builders like Wix and Squarespace have excellent templates. These are specifically designed so that all you have to do is insert your information into the placeholders. You should include your qualifications and licenses, as well as provide a way for potential clients to get in contact with you and schedule an appointment.
How much will it cost to build a website for my practice?
What is the best website builder for small businesses?
This is a tough question to answer, because the best option for you will depend on the features that you value the most highly. Luckily for you, we’ve put together a list of all of the top website builders in 2023, and compared them on a variety of different factors. This will help you confidently choose the right builder for your business’s needs.
How can I promote my therapy practice?
Every builder on this list offers SEO and marketing tools you can use to drive traffic to your website and reach more potential clients. You’ll also want to use social media to increase your practice’s visibility. Regularly posting informative blog content is another way to connect with potential clients. Once you bring visitors to your site, offering a free consultation or discount for new clients can close the deal.
Andrea is an experienced content writer, copywriter, and editor with special interests in graphic design, sustainable development, travel, and literature. Originally from Texas, she has lived around the world and makes frequent trips to explore new places and visit family in Japan.
Thanks for the article! Do you have any thoughts on webflow.com for therapists? And how it compares to the ones you've reviewed? Thanks!
Website Planet Team
Webflow could be good for therapists because you can create customizable forms, which might be helpful for new patients to get information or book appointments. That said, we don’t think it’s quite as easy to use or have as nice of templates as the site builders on this list.