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5 Best Website Builders for Your Therapy Practice [2020]

Andrea Schlottman
April 13, 2020

All website builders claim to be the best for any purpose, but not all of them really give you everything you need to build a professional website for your therapy practice.

When you work in such a sensitive field, it’s important to come across as credible. You don’t want to sign up for a website builder just because it seems easy to use, and then find yourself stuck with corny stock images or a website design that looks like it belongs in the 90s.

But a quality website builder doesn’t only make you look good – it provides you with additional features that might come in handy, such as a blogging platform to publish your articles and guides, or local SEO features so patients in the area can easily find you on Google.

I tested all the major website builders on the market to find the best ones for therapists. Read on to find out which builder is the right one for your specific needs.

Short on Time? Here Are the Best Website Builders for Counselors:

What We Look For in the Best Website Builders for Therapists

  • Professional templates: These site builders offer a variety of well-designed templates to make your site look both attractive and credible. Whether you work with kids, married couples, or high-power execs, you’ll be able to create a website that speaks to your potential patients.
  • Ease of use: All the builders on my list are easy to learn to use. Never built a website before? Your visitors will never be able to tell.
  • Local SEO tools: These builders provide you with SEO features to help you get found on search engines by the people that actually matter. If you’re not even sure what SEO is, don’t worry – they also have helpful guides and tutorials to walk you through the process.
  • Blogging features: Thinking of writing a blog? These builders will all give you the platform to publish your articles – or your random thoughts, if that’s how you roll. Did you know that when you publish written content on your site, it gives you even better chances of being found on search engines? Read on for more info.
  • Advanced contact features: The builders I recommend give your new and existing patients easy ways to contact you through your website, whether it’s through a contact form, via live chat, or even through a calendar that lets them book appointments directly. You choose the options that work best for you.

#1 Wix – The Best Selection of Templates

Wix offers more than 500 website templates for you to choose from. This is pretty impressive, but what really makes Wix stand out as an excellent choice for a therapy practice website is that the template gallery includes seven templates designed especially for counselors, therapists, and psychotherapists.

Wix Health & Wellness templates

These templates are already populated with sections for your bio, contact information, published research, and more, saving you a lot of time. There’s also a library of thousands of free stock photos, so if you don’t have your own images, you should have no problem finding the perfect ones for your site.

The one catch to these templates is that once you choose, there’s no going back – Wix won’t let you switch to a different template if you change your mind. However, the templates are fully customizable through the simple drag-and-drop editor, so you can change them around and add and remove anything you like.

Don’t think Wix is all about looks. There’s also a huge App Market, where you can find just about any tool you need to enhance your website – from simple contact forms to social media integration.

Here are some of my favorite apps for therapy websites:

  • Wix Booking allows your patients can schedule appointments and even pay for them online.
  • Wix Documents lets you offer downloadable forms through your site.
  • Site Booster helps improve your local SEO by listing your site on business directories.

Wix SEO Wiz is another feature I can’t help but mention. If you want your site to rank higher on Google search results, all you have to do is answer a few questions about your business, and Wix SEO Wiz will give you a personalized SEO plan that’s easy to follow and implement.

For more pro tips, head to our expert Wix review.

Number of Templates500+; 7 specifically for counselors and therapists
Free Plan Available?Yes
What You Get If You Upgrade
  • More storage and bandwidth
  • Removal of Wix branding
  • Option to connect a custom domain
  • Free domain for one year
Money-Back Guarantee?14 days

#2 Squarespace – An Intuitive Site Editor and Built-In Professional Features

With Squarespace, the content on your site is arranged in “blocks” – editable sections that you can customize with basic text and images, or interesting features like form fields and clickable buttons. The editor is very easy to use – just drag and drop the blocks to wherever you want them on the page.

Squarespace offers 100+ site templates, and they’re all mobile-responsive – meaning they will automatically look good on mobile devices, without you having to make any adjustments. There are no templates designed specifically for therapists, but this isn’t really a problem. I’d suggest starting out with a template from the Local Business category and customizing it to suit your needs.

Squarespace Local Business templates

The one thing I don’t like about Squarespace is that it doesn’t give you as much freedom as Wix when it comes to customizing the look of your site. While Wix lets you do literally anything, Squarespace confines you to a set grid. That said, I have colleagues who actually see this as a plus – less creative freedom means fewer things can go wrong. To each their own, I guess.

These are some of Squarespace’s best features in my opinion:

  • Map blocks allow you to embed Google Maps on your site, so your patients can easily find your clinic
  • Contact forms with phone or email links, so site visitors can easily call or message you with one click
  • Appointment scheduling block synced with Acuity Scheduling, an excellent solution if you want to allow your patients to book appointments online
  • Events calendar to highlight group therapy sessions or even special events where you’re the guest speaker

As far as SEO is concerned, you’ll also have control over how each individual page on your site looks in Google search results. There’s also an SEO checklist to make sure you’re doing everything you can for your site to get found.

Squarespace SEO features

If you plan on using your site as a platform for your published work, or if you’ve just been toying with the idea of writing a blog, you’ll be glad to know that Squarespace has excellent blogging and podcasting features, including integration with Apple News or Apple Podcasts.

Read our in-depth Squarespace review to learn more.

Number of Templates100+
Free Plan Available?No, but there’s a 14-day free trial
What You Get If You Pay
  • Unlimited bandwidth and storage
  • Option to connect custom domain
  • Free domain for one year
  • 24/7 customer support
Money-Back Guarantee?14 days

#3 SITE123 – The Best Option for Beginners

If the idea of building your own website stresses you out – even just a little – SITE123 could be the perfect solution for you. With an intuitive, uncluttered editor and all the support you need, site building doesn’t get much simpler than this.

SITE123 doesn’t offer any templates specifically for therapy practice sites, but there are dozens of options available for professionals and local businesses. Many of these templates include the pages you probably need for your counseling site and since you can customize them however you like, this shouldn’t be a problem.

For example, the Regional Clinic template (shown below) comes with About, Services, and Contact pages. You can easily add new pages, too – for instance, if you’d like to display your licensing and certifications or upload an image gallery of your clinic.

SITE123 Regional Clinic template

SITE123’s templates are all mobile-responsive, which means your site visitors will have no problem viewing your content on-the-go. And when you’re the one who’s on-the-go, you can use SITE123’s handy mobile app to edit or update your site from anywhere.

Here are some of the special features that make me appreciate SITE123 even more:

  • With the appointment booking block, your patients can schedule appointments and make deposits through your site.
  • You can create a custom contact form to collect all the information you need when a potential new patient reaches out to you.
  • The Timeline feature allows you to display your education, CV, licensing and certifications, and work history on a visual timeline that highlights your biggest achievements.

As a final plus, SITE123 offers step-by-step guidance (including video tutorials) and 24/7 live chat. If you have any questions while you’re working on your site, there’s always someone to answer.

Read our expert SITE123 review to find out more.

Number of Templates100+
Free Plan Available?Yes
What You Get If You Upgrade
  • More storage and bandwidth
  • Removal of SITE123 branding
  • Option to connect a custom domain
  • Free domain for one year
  • Access to App Market
Money-Back Guarantee?14 days

#4 WordPress.com – The Best for a Website That Goes Beyond the Basics

The WordPress.com interface is slightly more complex than the other site builders on this list, but in exchange, you get the freedom to make your website do just about anything.

WordPress.com Content Blocks

There are 300+ free themes available, and the Local Business themes are probably your best bet. Stratford, for instance (shown below), comes with a long-form home page with blocks for appointment booking and services – great to prominently display your areas of specialty.

WordPress.com Stratford template

On the Business plan or above, you get access to WordPress plugins, which means you can choose from thousands of different functions to add to your site. These are a few plugins you might like:

  • Booking Calendar lets your patients schedule appointments
  • Ultimate Member lets you open a private membership area on your site
  • Yoast SEO is one of the strongest SEO tools out there

If you’re planning on making your blog the main focus of your website, you can’t go wrong with WordPress.com. There is a bit of a learning curve, but it’s a small price to pay for the ultimate blogging platform.

Get more tips in our detailed WordPress.com review.

Number of Templates100+
Free Plan Available?Yes
What You Get If You Upgrade
  • Upgraded storage and bandwidth
  • Removal of WordPress.com branding
  • Option to connect a custom domain
  • Free domain for one year
  • Premium themes
  • Email and live chat support
Money-Back Guarantee?30 days

#5 Weebly – The Best for a Simple Yet Attractive Design

Weebly is one of the simplest site builders to use, and it offers 60+ free, mobile-responsive themes. You can easily customize any one of them to suit your needs. I’d suggest choosing from the Business category, as these themes come with maps, contact forms, and other pages you might need for your therapy practice site.

Weebly Business themes

The drag-and-drop editor has a sidebar on the left where you can choose from over 25 page elements to add to your site and customize them however you like.

Weebly website editor

Weebly gives you control over your site’s SEO, letting you edit your page titles, descriptions, and keywords to improve your ranking in Google search results. The Weebly App Market offers many interesting site enhancements, including the Site Booster app, which gives you more advanced SEO settings.

Learn more by jumping over to our Weebly review.

Number of Templates60+
Free Plan Available?Yes
What You Get If You Upgrade
  • More storage and bandwidth
  • Removal of Square branding (Weebly’s parent company)
  • Option to connect a custom domain
  • E-commerce features such as online payments
Money-Back Guarantee?30 days

So, What’s the Best Website Builder for Psychotherapists?

Here are my final recommendations:

  • If you want the quickest path to a great counseling website without missing out on any essential features,  try Wix. It’s the only site builder I’ve found with therapy-specific templates. You’ll get tons of added functionality through the App Market, and Wix SEO Wiz is one of the best ways to boost your site in search engine results.
  • If you want the most flexibility, WordPress.com is an excellent option. Both the free widgets and paid plugins will give you useful features for maps, custom forms, appointment scheduling, and more. Just keep in mind that this builder may take a bit longer to learn to use.

Before you make your final decision, use this brief summary table to decide which site builder to try out first.

 Main FeatureEase of Use
Wix
  • 7 therapy-specific templates
  • The largest App Market (for appointments, SEO, etc.)
Easy
Squarespace
  • Seamless appointment scheduling
  • Google Map integration to help patients find your office
Moderate
SITE123
  • 24/7 live chat
  • Easy-to-navigate interface
Easy
WordPress.com
  • The most flexibility with widgets and plugins for SEO, appointment scheduling, custom forms, etc.
Moderate
Weebly
  • User-friendly drag-and-drop builder
  • Unique elements like surveys and RSVPs
Moderate
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