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5 Best Website Builders for Your Therapy Practice in 2021

Andrea Schlottman Andrea Schlottman September 22, 2021
September 22, 2021

Most website builders claim to be the best for all purposes, but only a handful of them actually give you the tools you need to build a professional website for your therapy practice.

When you work in such a sensitive field, it’s important to come across as credible. You don’t want to pick a website builder that seems easy to use, only to find yourself stuck with corny stock images or a website design that belongs in the 90s.

A quality website builder gives you professional, good-looking templates – plus additional features that might come in handy, such as a blogging platform to publish your articles and guides, or local SEO tools so patients in the area can easily find you on Google.

With this in mind, I tried over a dozen popular website builders to find the best ones for therapists. Following extensive tests, these were the builders that made the cut.

Short on Time? Here Are the Best Website Builders for Counselors in September 2021:

  1. Wix – Over 900 professional templates, including some designed specifically for therapists
  2. Squarespace – Excellent built-in features for therapists, such as appointment booking and blogging
  3. SITE123 – An intuitive, beginner-friendly website editor to take your therapy practice online in no time

Click here for 2 more options | Comparison table | FAQ

What We Look For in the Best Website Builders for Therapists

  • Professional templates: These site builders offer a variety of well-designed templates to make your site look both attractive and credible. Whether you work with kids, married couples, or high-power execs, you’ll be able to create a website that speaks to your potential patients.
  • Ease of use: All the builders on my list are easy to use. Never built a website before? Your visitors will never be able to tell.
  • Advanced contact features: The builders I recommend give your new and existing patients easy ways to contact you through your website, whether it’s through a contact form, via live chat, or even through a calendar that lets them book appointments directly. You choose the options that work best for you.
  • Local SEO tools: These builders offer SEO features to help you get found on search engines by the people that actually matter. If you’re not even sure what SEO is, don’t worry – they also have helpful guides and tutorials to walk you through the process.
  • Blogging features: Thinking of writing a blog? These builders will all give you a platform to publish your articles – or your random thoughts, if that’s how you roll.

1. Wix – The Best Selection of Templates for a Therapy Practice

Wix Health & Wellness templates
Wix is the only builder on my list that offers several different templates built specifically for therapists.

Wix offers more than 900 website templates for you to choose from. This is pretty impressive, but what really makes Wix stand out as an excellent choice for a therapy practice website is that the template gallery includes seven templates designed especially for counselors, therapists, and psychotherapists.

These templates are already populated with sections for your bio, contact information, published research, and more, saving you a lot of time. There’s also a library of thousands of free stock photos, so if you don’t have your own images, you should have no problem finding the perfect ones for your site.

The one catch to these templates is that once you choose, there’s no going back – Wix won’t let you switch to a different template if you change your mind. However, the templates are fully customizable through the simple drag-and-drop editor, so you can change them around and add and remove anything you like.

Wix 2

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Features

  • Huge App Market. Don’t think Wix is all about looks. The App Market includes just about any tool you need to enhance your website – from simple contact forms to social media integration. Adding new features to your site is as easy as finding and downloading the right app.
  • Wix Bookings. This app allows patients to easily check your schedule, make appointments, and pay for them online. You’ll have to pay a small monthly fee to use it, but it’s worth every penny.
  • Wix SEO Wiz. If you want your site to rank higher on Google search results, all you have to do is answer a few questions about your business, and Wix SEO Wiz will give you a personalized SEO plan that’s easy to follow and implement.
  • Site Booster. Also available through the App Market, this tool can help you improve your local SEO by listing your site on business directories.

For more pro tips, head to our expert Wix review.

Number of Templates 900+; 7 specifically for counselors and therapists
Free Plan Available? Yes
What You Get If You Upgrade
  • More storage and bandwidth
  • Removal of Wix branding
  • Option to connect a custom domain
  • Free domain for one year
Money-Back Guarantee? 14 days

2. Squarespace – The Best Built-In Professional Features for Therapists

Squarespace Local Business templates
Most Squarespace templates for local businesses come with useful built-in features for a therapy practice.

Squarespace offers 100+ site templates, and they’re all mobile-responsive – meaning they will automatically look good on mobile devices, without you having to make any adjustments. There are no templates designed specifically for therapists, but this isn’t really a problem. I’d suggest starting out with a template from the Local Business category and customizing it to suit your needs.

With Squarespace, the content on your site is arranged in “blocks” – editable sections that you can customize with basic text and images, or interesting features like form fields and clickable buttons. The editor is very easy to use – just drag and drop the blocks to wherever you want them on the page.

The one thing I don’t like about Squarespace is that it doesn’t give you as much freedom as Wix. While Wix lets you do literally anything, Squarespace confines you to a set grid. That said, I have colleagues who actually see this as a plus – less creative freedom means fewer things can go wrong. To each their own, I guess.

squarespace logo alt 2

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Features

  • Appointment scheduling block. This native (built-in) tool is synced with Acuity Scheduling, and an excellent solution if you want to allow your patients to book and pay for appointments online.
  • Map blocks. You can embed Google Maps on your site, so your patients can easily find your clinic.
  • Events calendar. This lets you highlight group therapy sessions or even special events where you’re the guest speaker.
  • Blogging. Squarespace has excellent blogging and podcasting features, including integrations with Apple News and Apple Podcasts. To start writing, just add the “Blog” page type to your website and you’re good to go.

Read our in-depth Squarespace review to learn more.

Number of Templates 100+
Free Plan Available? No, but there’s a 14-day free trial
What You Get If You Pay
  • Unlimited bandwidth and storage
  • Option to connect custom domain
  • Free domain for one year
  • 24/7 customer support
Money-Back Guarantee? 14 days

3. SITE123 – The Fastest (and Easiest) Way to Take Your Therapy Practice Online

SITE123 Regional Clinic template
SITE123’s Regional Clinic template could work well for a therapy practice.

If the idea of building your own website stresses you out – even just a little – SITE123 could be the perfect solution for you. With an intuitive, uncluttered editor and all the support you need, site building doesn’t get much simpler than this.

SITE123 doesn’t offer any templates specifically for therapy practice sites, but there are dozens of options available for professionals and local businesses. Many of these templates include the pages you probably need for your counseling site and since you can customize them however you like, this shouldn’t be a problem.

For example, the Regional Clinic template (shown above) comes with About, Services, and Contact pages. You can easily add new pages, too – for instance, if you’d like to display your licensing and certifications or upload an image gallery of your clinic.

site123 logo alt 2

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Features

  • Mobile-responsive templates. SITE123’s templates are all mobile-responsive, which means your site visitors will have no problem viewing your content on-the-go. And when you’re the one who’s on-the-go, you can use SITE123’s handy mobile app to edit or update your site from anywhere.
  • Custom contact forms. You can easily create and customize contact forms to collect all the information you need when a potential new patient reaches out to you.
  • Built-in timeline. This feature allows you to display your education, CV, licensing and certifications, and work history on a visual timeline that highlights your biggest achievements.
  • Extensive support. SITE123 offers step-by-step guidance (including video tutorials) and 24/7 live chat. If you have any questions while you’re working on your site, there’s always someone to answer.

Read our expert SITE123 review to find out more.

Number of Templates 100+
Free Plan Available? Yes
What You Get If You Upgrade
  • More storage and bandwidth
  • Removal of SITE123 branding
  • Option to connect a custom domain
  • Free domain for one year
  • Access to App Market
Money-Back Guarantee? 14 days

4. WordPress.com – The Best for a Website That Goes Beyond the Basics

WP.com - Stratford theme
WordPress is not just for blogging. Lots of its themes work well for a therapy practice too.

The WordPress.com interface is slightly more complex than the other site builders on this list, but in exchange, you get the freedom to make your website do just about anything.

There are 300+ themes available, but the Local Business themes are probably your best bet. Stratford, for instance (shown above), comes with a long-form home page with blocks for appointment booking and services – great to prominently display your areas of specialty.

On the Business plan or above, you get access to WordPress plugins, which means you can choose from thousands of different functions to add to your site. If you’re looking for a website builder that will scale with your practice, WordPress.com is it.

Features

  • Blogging. If you plan to make your blog the main focus of your website, you can’t go wrong with WordPress.com. There is a bit of a learning curve, but it’s a small price to pay for the ultimate blogging platform.
  • Booking Calendar. Available as a WordPress plugin, this feature lets your patients schedule appointments, and pay for them online.
  • Ultimate Member. Also a WordPress plugin, Ultimate Member gives you the option to open a private membership area on your site.
  • Yoast SEO. This is one of the strongest SEO tools out there, complete with a step-by-step guide for optimizing your website for search engines.

Get more tips in our detailed WordPress.com review.

Number of Templates 100+
Free Plan Available? Yes
What You Get If You Upgrade
  • Upgraded storage and bandwidth
  • Removal of WordPress.com branding
  • Option to connect a custom domain
  • Free domain for one year
  • Premium themes
  • Email and live chat support
Money-Back Guarantee? 30 days

5. Weebly – The Best for a Simple Yet Attractive Design

Weebly Business themes
Weebly has fewer themes, but don’t underestimate them: they all look clean and professional.

Weebly is one of the simplest site builders to use, and it offers 60+ free, mobile-responsive themes that you can easily customize to suit your needs. I’d suggest choosing from the Business category, as these themes come with maps, contact forms, and other pages you might need for your therapy practice site.

Features

  • Drag-and-drop editor. Weebly makes it super easy for you to move and customize different elements of each page. You can also choose from over 25 page elements to add to your site if you feel like something is missing. Just pop open the editor’s sidebar, where you’ll find all your options.
  • Good control of SEO. You can edit your page titles, descriptions, and keywords to improve your ranking in Google search results. You can also integrate an app like Site Booster, which gives you more advanced SEO setting.
  • App Market. Weebly’s selection of apps isn’t as impressive as Wix’s, but it still includes a decent number of useful tools for a therapy practice.

Learn more by jumping over to our Weebly review.

Number of Templates 60+
Free Plan Available? Yes
What You Get If You Upgrade
  • More storage and bandwidth
  • Removal of Square branding (Weebly’s parent company)
  • Option to connect a custom domain
  • E-commerce features such as online payments
Money-Back Guarantee? 30 days

So, What’s the Best Website Builder for Psychotherapists?

Here are my final recommendations:

If you want the quickest path to a great counseling website without missing out on any essential features, try Wix. It’s the only site builder I’ve found with therapy-specific templates, and you’ll get tons of added functionality through the App Market.

Alternatively, Squarespace might be even easier to use, because it comes with a lot of the tools you need for a therpy practice built-in. You don’t have to look for or install any apps to collect forms from visitors or set up a booking system through your site.

Or, if you want the most flexibility, WordPress.com is an excellent option. Both the free widgets and paid plugins will give you useful features for maps, custom forms, appointment scheduling, and more. Just keep in mind that this builder may take a bit longer to learn to use.

Before you make your final decision, use this brief summary table to decide which site builder to try out first.

  Main Feature Ease of Use
Wix
  • 7 therapy-specific templates
  • The largest App Market (for appointments, SEO, etc.)
Easy
Squarespace
  • Seamless appointment scheduling
  • Google Map integration to help patients find your office
Easy
SITE123
  • 24/7 live chat
  • Easy-to-navigate interface
Easy
WordPress.com
  • The most flexibility with widgets and plugins for SEO, appointment scheduling, custom forms, etc.
Moderate
Weebly
  • User-friendly drag-and-drop builder
  • Unique elements like surveys and RSVPs
Moderate

FAQ

What should you include on a website for therapists? 
You want to make a professional looking site for your therapy practice. Website builders like Wix and Squarespace have excellent templates, specifically designed so that all you have to do is insert your information into the placeholders. You should include your qualifications and licenses, as well as provide a way for potential patients to get in contact with you and schedule an appointment. It may also be a good idea for you to include a blog or additional resources that could be helpful to those looking at your services. How much will it cost to build a website for my practice? 
Creating a beautiful and functional website doesn’t have to cost a lot of money. Some of the options on this list have free options or free trials that will allow you to try out the builder before making a commitment. If you do decide that you need to upgrade to a paid plan, make sure that you check out our coupon page to take advantage of all the latest deals. What is the best website builder for small businesses? 
This is a tough question to answer, because the best option for you will depend on the features that you value the most highly. Luckily for you, we’ve put together a list of all of the top website builders in 2021, and compared them on a variety of different factors. This will help you confidently choose the right builder for your business’s needs. 

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anonymous
Thanks for the article! Do you have any thoughts on webflow.com for therapists? And how it compares to the ones you've reviewed? Thanks!
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Martina Bogdanovic
Webflow could be good for therapists because you can create customizable forms, which might be helpful for new patients to get information or book appointments. That said, we don’t think it’s quite as easy to use or have as nice of templates as the site builders on this list.
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