5 Best BigCommerce Alternatives in 2025: Tested & Compared

BigCommerce seems like a solid choice until you hit a sales cap and get auto-upgraded. Its backend isn’t beginner-friendly either, especially when you’re managing a team or trying to move fast. As your store grows, BigCommerce can feel more like a bottleneck than a boost.

But finding the right alternative isn’t simple. Many BigCommerce alternatives have their drawbacks, like limited design control, sales-based pricing, or fewer built-in tools. Choose wrong, and you could end up with even more headaches than before.

That’s why I tested the most popular BigCommerce alternatives to find out which ones are worth switching to. These platforms simplify team management, cut hidden costs, and give you room to grow without added friction.

Wix is my top choice because it combines ease of use with design freedom and scalable pricing. You can build a fully branded store with AI, add multilingual support, and grow sales without ever worrying about plan limits.

What We Look For in the Best Alternatives to BigCommerce

While testing each platform, I focused on features that solve the problems most BigCommerce users run into – from forced plan upgrades to complex team workflows. Here’s what mattered most:

• Unlimited sales growth. You shouldn’t have to pay more just because your store is growing. I prioritized platforms that let you scale freely without tying pricing to your revenue.
• Flexible payments. BigCommerce doesn’t charge transaction fees, and neither should its replacements. I only included platforms that support major gateways, like PayPal and Stripe, without adding costs.
• Scalability and customization. I focused on platforms that offer advanced customization options and can handle increased traffic and product catalogs as your business grows.
• Team-friendly tools. If it takes hours to train staff, the platform isn’t working for you. My picks offer cleaner dashboards, faster publishing, and better user roles for teams.
• Migration support. Switching platforms can be complex, so I included options with robust migration tools and clear guidance to make the transition smoother.

1. Wix: Best BigCommerce Alternative for Design Freedom and Scalability

Wix gives you full control over your storefront without tying pricing to your revenue. Unlike BigCommerce, there are no sales caps or forced upgrades when your business performs well. You get predictable costs as you scale, so you can plan ahead without worrying about unexpected charges. This makes Wix a better long-term fit for growth-focused sellers.

You get total design freedom with Wix’s editor that anyone on your team can use. Customize page layouts, apply design changes across your site, and preview how everything looks on desktop and mobile. There’s no coding involved, so your team can move faster without hiring developers. The only limitation is that you can’t transfer designs between templates, so it’s best to choose carefully at the start.

If you’re targeting global markets, Wix lets you translate every part of your store. That includes product names, descriptions, buttons, and checkout text. Visitors automatically see the right language based on their browser settings. Add in built-in SEO tools and smart content layouts, and Wix is the easiest platform to grow without friction.

Features

• AI store builder. Wix AI can build your entire store based on a few prompts, complete with product pages, descriptions, and branding. It’s a fast way to launch without starting from scratch.
• Unified multi-channel selling. Sell on Facebook, Instagram, and Amazon from your Wix dashboard. All your channels sync in one place, so managing inventory and orders stays simple.
• Buy-now-pay-later support. Wix supports Afterpay, Clearpay, and Laybuy out of the box. Letting customers pay in installments can increase conversions and average order size.
• SEO checklist wizard. Get a step-by-step guide to optimize key elements like titles, meta tags, and image alt text.

Read our expert Wix review for more details.

2. Shopify: Best Platform for Multi-Channel Selling at Scale

Shopify makes it easy to sell across all your platforms – your site, Instagram, Amazon, TikTok, and in-store with Shopify POS. I tested how it syncs inventory and orders across channels, and it worked seamlessly. Everything updates in real time, which saves you from manual fixes. BigCommerce can handle this, too, but it took more setup to get things aligned.

The dashboard felt smoother to navigate than BigCommerce, especially with a large product catalog. I could update listings, launch discounts, and track orders without digging through menus. Shopify Magic wrote solid product descriptions with just a few prompts.

Shopify is ideal for scaling multichannel sales or combining online and retail. It’s easier to delegate tasks, manage large inventories, and plug into the tools you already use, like QuickBooks, Mailchimp, and ShipStation. Just note that third-party payment gateways come with extra fees unless you use Shopify Payments.

Features

• Customer markets for global selling. Shopify Markets lets you localize your store by region with translated content, currency conversion, and custom pricing.
• One-page checkout. Shopify’s streamlined checkout reduces cart abandonment. It’s fast, secure, and optimized for mobile.
• Built-in customer segmentation. Group customers by order value, frequency, or location to run targeted discounts and email campaigns.
• Fraud analysis tools. Shopify automatically flags risky orders using behavior patterns and payment signals. It gives you more control over chargeback risks and helps protect revenue.

Read our in-depth Shopify review for the full breakdown.

3. Squarespace: Great for Design-First Brands That Prioritize Visual Selling

Squarespace’s templates are product-focused, clean, and easily editable (without needing to know coding). I built a premium-looking store in under an hour, with no extra design tools. While BigCommerce has more backend flexibility, its design requires more setup, and the default themes feel outdated by comparison.

The selling tools are easy to use and cover everything from inventory to discounts and digital products. What really stood out was how naturally marketing fits into the platform. I could schedule emails, launch pop-ups, and add announcements without any external tools. On BigCommerce, you’ll need separate apps like Mailchimp and Privy to do the same.

Squarespace is great for strong product visuals and brand identity that drive sales. It’s also ideal if you want to manage design and marketing from one place. You’ll need to get the Commerce plan to unlock advanced features like merchandising and remove transaction fees.

Features

• Built-in scheduling. If you sell services or offer consultations, you can enable scheduling with built-in tools for booking, calendar sync, and automated reminders.
• Layout switcher. Instantly preview and apply suggested layout changes for any page without affecting your content. It helps you test new designs quickly.
• AI content tools. Squarespace AI can generate product descriptions, marketing copy, and blog drafts to save you time and keep your content on-brand.
• Free logo maker. Build a simple, professional logo that fits your brand without using external tools. It’s included with your plan and doesn’t require any design experience.

Find out more in our full Squarespace review.

4. HubSpot: Combines Sales, Payments, and Marketing in One

HubSpot offers far more than just a website builder. It also gives you tools like Sales Hub, Commerce Hub, and Marketing Hub to manage payments, campaigns, and customer relationships from one place. This makes it a powerful BigCommerce alternative for service-led or B2B operations that need more than basic storefront features.

You can manage the full sales process in HubSpot without leaving the CRM. I created quotes, sent them for e-signature, and tracked approvals from the same dashboard. Once a quote was accepted, HubSpot generated the invoice and tracked the payment – but only after I set up a workflow to do so. BigCommerce doesn’t come close to this level of connected workflows unless you piece it together with third-party tools.

It works best if you need deeper control over customer relationships. HubSpot is built for B2B, service-based sales, or anyone managing deals over time. The setup takes some learning, but once it’s in place, it streamlines your tools, your data, and your revenue flow better than BigCommerce.

Features

• Customizable checkout and payment links. Create branded checkout pages and share payment links directly with customers for faster, easier transactions.
• Commerce-focused automations. Automate tasks like recurring invoices, payment reminders, and deal updates to simplify billing and customer management.
• Behavior-based marketing campaigns. Launch emails, ads, or automated follow-ups based on specific customer actions, like opened quotes or completed purchases.
• Revenue and pipeline analytics. Monitor real-time reports on revenue, quote acceptance, and deal stages to make data-driven decisions.

See how HubSpot stacks up in our detailed review.

5. Ecwid: Simple Selling Tools for Leaner Online Stores

Ecwid works well if you already have a website and just want to add e-commerce functionality without starting over. I added a test store to a live WordPress site by pasting a code snippet. The checkout system, tax tools, and payment options were ready from the start. BigCommerce would have required a full site rebuild to get there.

You can also sell on Facebook, Instagram, Amazon, and your website with everything synced in one place. I listed products on two channels and saw the inventory update instantly across both. The free plan includes core features like a product catalog, cart, and order tracking, but you’ll need to upgrade to accept payments or track abandoned carts.

Ecwid isn’t built for complex stores. There are around 70+ templates, and you won’t get the same depth of customization as builders like Wix. But if you want something quick, stable, and easy to manage, it’s a good start. It’s best for small businesses that need e-commerce added to an existing site with as little disruption as possible.

Features

• POS integrations for in-store selling. Ecwid connects with Square, Clover, and Lightspeed, so you can sync your online and physical store.
• Subscription-based products. You can sell memberships, refills, or any recurring product with built-in subscription support without third-party plugins or custom coding.
• Mobile store management app. The iOS and Android apps let you add products, process orders, and view analytics wherever you are, which is great if you’re not at a desk full-time.
• Custom discounts. Set up targeted promotions, limited-time offers, and gift cards to boost conversions and reward loyal shoppers without extra plugins.

Check out our Ecwid review for all the details.

Go With One of These Best BigCommerce Alternatives

BigCommerce may be holding you back with rigid pricing and a clunky backend, but switching doesn’t mean losing power. The best alternative depends on how your business runs and what matters most to your team.

Wix is best for design freedom and smooth scaling. It gives you complete visual control with Wix Studio and never locks you into a plan based on revenue. You get an easier design workflow, better multilingual support, and SEO tools that guide you step by step.

If multi-platform selling is at the core of your business, Shopify syncs online, in-store, and Amazon sales. The interface is easier to manage than BigCommerce, and the app ecosystem fills in every gap you might run into.

Or, if your brand relies heavily on presentation and content, Squarespace offers sleek templates and marketing. It’s the best pick for stores that need to look polished and stay on-brand. You can manage marketing, design, and e-commerce in one place without patching together different tools.

FAQ

How difficult is it to migrate from BigCommerce to another platform?

It takes work, especially if you have a large product catalog or a custom setup. The alternatives I’ve picked support migration from BigCommerce. However, you’ll need to move products, customers, and order history, and set up 301 redirects to avoid SEO issues. Tools like Cart2Cart can automate most of the process.

Which BigCommerce alternative has the lowest transaction fees?

Ecwid has the lowest transaction fees. It doesn’t charge any platform fees, so you only pay your payment provider’s standard rate. You can also avoid transaction fees with Shopify, but only if you use Shopify Payments.

Can I keep my domain and move my store data when switching from BigCommerce?

Yes, most platforms let you keep your current domain and transfer your store data. Tools like LitExtension can move products, customer records, and order history with minimal downtime. Some platforms may need manual setup for SEO redirects or custom fields, so it’s worth comparing BigCommerce alternatives before making the switch.

How do BigCommerce alternatives compare for international selling?

Wix is the strongest pick for international selling. It lets you translate every part of your storefront, auto-detects language based on the visitor’s browser, and supports region-based currency display. Shopify also offers powerful tools with Shopify Markets, where you can customize pricing, domains, and languages by region.

Which platform is best for scaling businesses?

Shopify is built to scale with your business. It supports high sales volume without forced upgrades, syncs inventory across multiple sales channels, and gives you access to over 10,000 apps to extend functionality. You can also check out these top e-commerce website builders.