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Microsoft to Integrate ChatGPT Into Its Search Engine

Microsoft to Integrate ChatGPT Into Its Search Engine

Ivana Shteriova
Microsoft is partnering with OpenAI, the research lab behind ChatGPT, a sophisticated chatbot trained to use natural language to complete requests and tasks. 

In a move that could revolutionize how search engines work, Microsoft is reportedly integrating ChatGPT into its search engine Bing in March of this year, a development that could potentially dethrone Google after its decades-long search engine dominance.

Microsoft has yet to provide more details on how Bing’s new AI-driven results will look. But its plans to invest another $10 billion dollars – on top of the few billions injected into OpenAI since 2019 – indicate that Microsoft strongly believes in ChatGPT’s potential.

The lucrative partnership brings Microsoft and OpenAI to the forefront of generative AI, the technique used in machine-learning to train artificial intelligence. By learning from an abundance of existing data, the AI technology can produce content based on a text prompt.

Google intends to include chatbot features in its search engine sometime this year. The internet giant that had revolutionized search engine technology in the early 2000s has become increasingly experimental over the years, with the addition of Google Assistant and knowledge panels in its search experience. According to Statista, Google currently accounts for 84% of the global search market, while Bing only has 9% of this share.

Reports of co-founders Sergey Brin and Larry Page, who left three years ago, returning to the company suggests that the tech giant is re-evaluating its priorities. More than 20 new AI projects are reportedly in the works to preserve Google’s search dominance.

Microsoft Products Are Next in Line for ChatGPT Revamp

Microsoft also intends to integrate ChatGPT into its well-known suite of products, which include Outlook, Word, and PowerPoint. “Microsoft will deploy OpenAI’s models across our consumer and enterprise products and introduce new categories of digital experiences built on OpenAI’s technology,” the company unveiled in a press release.

ChatGPT technology could change the way billions of people perform work-related tasks. For example, users could ask Outlook to compose email messages with just a few prompts.

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