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Google Chrome Introduces Three New AI Features

Google Chrome Introduces Three New AI Features

Ivana Shteriova February 06, 2024
February 06, 2024
Google is adding three new generative AI features to its Chrome web browser, including a smart tab organizer, the possibility to customize your theme with AI, and writing assistance within the browser.

The first two features will roll out for US Mac and Windows users over the next few days. To access the features, users must flip the “Experimental AI” toggle available within the three-dot dropdown menu on the Settings page. The new set of AI features are currently disabled for enterprise and educational accounts because it’s still in an experimental phase.

Tab Organizer helps users working on multiple tasks by organizing open tabs into clusters to simplify navigation. For example, if a user has open tabs related to work, grocery shopping, and trip planning, Google Chrome will “automatically suggest and create tab groups” for you. It will also suggest relevant names and emojis to make them easier to find.

Google is bringing its text-to-image diffusion model to Chrome. Users can generate personalized themes by choosing a visual style, color, subject, and mood. Create with AI is available in the “Customize Chrome” side panel. Aside from custom AI-generated themes, Google lets users personalize themes by uploading their photos or choosing ready-made designs from the Chrome Web Store.

Next month, Chrome will release writing support accessible within its browser. By right-clicking a text box anywhere on the web and selecting “Help me write,” users can receive AI assistance for writing online reviews, rental requests, RSVPs, forum posts, and more. This feature is similar to a feature available within Google’s experimental Search Generative Experience (SGE), which helps users draft content like emails in preferred tones and lengths.

Google promised to release more AI and machine learning features throughout the year, including integrating its new AI model Gemini to make web browsing “even easier and faster.”

Google’s new AI trio rivals Microsoft’s AI-powered Bing browser, which added a tab organizer and AI writing assistance in September. Despite Microsoft’s continuous efforts to reinvent and upgrade the search experience with AI-powered features like Deep Search, Google’s Chrome remains an absolute leader with nearly 65% market share.

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