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GrowTal is a new freelance platform designed to help businesses find vetted marketing experts via a simplified hiring process. The quality of work you can get through the platform is pretty high, but it does come at a price. If that doesn’t bother you and you’re tired of budget services that fail to deliver, you should definitely check out GrowTal.
A Decent Alternative to Traditional Digital Marketing Agencies
GrowTal isn’t the cheapest or most flexible choice for hiring marketing experts. That said, the community’s still growing, and you can hire some highly talented individuals in several digital marketing fields (UX design, email marketing, SEO, and social media marketing).
If anything, GrowTal feels and works more like a traditional digital marketing agency than a modern freelance website. You fill out a form, and GrowTal’s team handpicks a couple of freelancers for you. It’s then up to you to consider your options and make a sensible choice.
Since you can’t directly access the platform’s talent pool yourself, there’s also an element of luck to the whole process – which isn’t ideal. Can you trust GrowTal to match you with the most capable expert? Sure, all freelancers pass specific assessments, but they’re not vetted as rigorously as the platform’s high price tag suggests. Fortunately, you can always request to hire someone else if you’re not 100% satisfied with your freelancer’s work.
GrowTal’s hiring procedure is relatively straightforward but somewhat slow – especially if you’re used to hiring people through Fiverr and getting things done in an instant. However, if you don’t want to deal with traditional marketing agencies and don’t mind paying a premium, GrowTal might work for you. Read on to find out if that’s the case.
GrowTal’s Expert Marketers Don’t Come Cheap – But They Deliver
GrowTal is designed with growing businesses in mind. If you can handle the cost, chances are you’ll find the right professionalfor the job. The hiring process is relatively easy, all freelancers working on the platform are tested, and there are many marketing categories to choose from.
Marketing Experts for All Kinds of Jobs
From SEO consultants to UX designers and Google Ads specialists, GrowTal has the talent needed to get things done. Full-time hiring is common on the platform, so you can hire experts in demanding roles often missing from other freelance platforms (e.g., interim CMOs, full-stack marketers).
GrowTal also operates its own freelance creative studio, known as “Creative on Demand.” It’s worth noting that, like with most of the platform’s services, these creatives aren’t meant for small businesses. The homepage lists partnerships with giants (e.g., Nissan, Nike, Meta, NBC), and some budgets of featured projects exceeded $80,000.
GrowTal takes pride in its rigorous vetting process. It handpicks potential candidates based on their experience and credentials. Before joining the platform’s growing network, freelancers must pass several assessments that put their skills and services to the test.
That is excellent news, especially for teams unwilling to compromise on quality. You might have to pay a premium, but at least you know you’ll only be dealing with experienced professionals.*
*There’s a somewhat worrying line in GrowTal’s Terms and Conditions: “While GrowTal may conduct an initial Assessment, it does not verify any information provided by users and does not vet or otherwise perform background checks on Freelancers or Clients.”
I’m not an expert in legal jargon, but I get the feeling GrowTal’s attempting to have it both ways. It advertises its rigorous vetting procedures as its main differentiating factor, but, at the same time, it’s not legally required to vet freelancers – something to consider before you get started.
Despite all the tests and assessments, you can’t know how well someone will fit into your team until after you’ve worked with them. GrowTal doesn’t offer many choices initially, but it at least makes it easy for clients to switch freelancers.
While you’re required to pay a $500 deposit to hire freelancers through GrowTal, you don’t need to commit to your match if you’re not 100% satisfied with their work. You simply communicate your worries to the GrowTal team, and they quickly find a replacement.
As long as you don’t have any outstanding payments, you can also get your deposit back if and when you decide to leave the platform.
Custom teams can benefit directors managing large projects under tight deadlines. Suppose you’re just about to launch a new website, but half of your marketing team decided to take their annual leave at the same time. Given the short notice, turning to a traditional digital marketing agency would be too expensive.
In cases like this, GrowTal can help you fill gaps quickly. Taking your project’s scale and specific requirements into account, its team can connect you with the right paid media specialists, email marketers, and creative writers. If you’re hiring multiple people at once, you can save quite a bit by purchasing one of the Accelerator Packages.
If you need help with a specific project (and you’re not necessarily looking to hire individuals), GrowTal’s Accelerator Packages are worth considering. Although not cheap, their prices are fixed, making it much easier to calculate costs and stay on budget.
There are over 50 bundles to choose from, including strategy consultations, SEO audits, social media content support, ad setup, and more.
GrowTal Features at a Glance
✘ ($500 refundable deposit)
✘ (but with 30% commission on top of your freelancer’s set rate)
✘(but you can easily switch hires)
Ease of use
GrowTal’s a Bit Slow, But It Gets the Job Done
Hiring expert marketers through GrowTal is easy and convenient, but it’s not as quick as I would like. Once you fill out the form and contact the management team, the hiring process can take up to 10 days (in some cases, even more than that).
That’s always the case with agencies and intermediaries. That’s why we here at Website Planet prefer freelance platforms that feature detailed profiles and allow users to contact freelancers directly (e.g., Fiverr). GrowTal is unlikely to solve your problem if you’re in a real hurry.
Hiring Experts on GrowTal Is Straightforward
If you have the money and are not short on time, GrowTal’s approach to hiring could work for you. Although slow, the process is simple: You tell GrowTal what you need, they do the screening and provide you with a few options, and you make the final call.
It takes less than 5 minutes to fill out GrowTal’s contact form on the main website. All their team needs from you is some basic contact information plus a few more details about your industry, the scope and size of your project, your goals, budget, etc. If you submit your form during business hours, a representative will reach out to you shortly after.
You can contact the GrowTal customer support team via live chat and email. No phone number is listed on the website, but the sales team will call you during business hours once you’ve filled out the website form. GrowTal is headquartered in Los Angeles, so I did some quick math and ensured my message reached their team late in the afternoon.
I asked a couple of questions about the platform’s vetting procedures. The Terms and Conditions had given me a good scare, and I wanted to know precisely how GrowTal brings more freelancers into its network. The automated system warned me the typical response time is a few hours, but I received a reply in less than 3 minutes:
Bryan was quick to answer, and he even asked a few questions about the purpose of my visit, too. He was knowledgeable, friendly, and eager to help, even though I was annoying him with queries about company procedures.
GrowTal does assess freelancers that want to join the network, but it doesn’t perform background checks – nor is it legally responsible for the deliverables and the quality of work its freelancers provide.
A couple of days later, I stumbled upon an article about GrowTal’s launch from 2020. A few Google searches later, I discovered the Bryan I chatted with was Bryan Karas, GrowTal’s founder and CEO. That’s an absolute first for me! I knew GrowTal was a new platform, but I wasn’t expecting that. Maybe it’s not Karas himself, and they’ve cleverly used his face and name, but for a second there, I was impressed.
I then sent an email asking more questions about the $500 deposit. I received a reply a few hours later:
I was relieved to find out you can actually request your deposit back after paying your first three invoices.
GrowTal’s support is excellent. You might have to spend more to benefit from its experienced marketers, but you know you’ll have an expert team guiding you through the hiring process.
GrowTal’s Costs Aren’t as Transparent as I’d Like
GrowTal doesn’t offer any plans. There are no discounts or refunds available either.
Like most freelance platforms, GrowTal allows marketers to set their rates. Your quote will vary greatly depending on the project’s requirements, the number of freelancers you’re hiring, and their expertise. For simple one-off projects (e.g., logo design), you can expect to pay anywhere from $200 to $1,000. Long-term projects can set you back tens of thousands of dollars.
That said, keep in mind that GrowTal is a freelance platform designed with businesses and larger teams in mind. It offers premium services at a premium price.
While it’s impossible to give you a proper estimate, you should expect to pay at least $40–50/hr when hiring content marketers, UX designers, and social media advertisers. The minimum rate for CMOs, brand consultants, and full-stack marketers is about $80–90/hr. GrowTal charges an extra 30% commission fee on top of each freelancer’s rate, so you’ll probably end up paying quite a bit more than the market’s average going rate.
If you have a clear idea of your project, you can save quite a bit by purchasing one of GrowTal’s Accelerator Packages. Starting at $299, these are complete bundles that often include work by several experts.
GrowTal requires clients to pay a $500 depositbefore hiring their first freelancer. You’ll receive the deposit back after paying your first three invoices or if you decide to leave the platform. $500 isn’t a big deal if you’re planning to spend tens of thousands of dollars, but it isn’t a feasible fee for those looking to complete smaller projects.
Unfortunately, GrowTal isn’t upfront with its costs. Sure, freelancers charge different rates, but why can’t clients access a table with average expected costs? As things stand, you need to be quite deep into the hiring process before you can finally receive quotes from potential freelancers. What if no candidate is a good fit? That would translate into a whole lot of wasted time.
GrowTal is a new freelance platform with a growing network of expert marketers in various fields, including social media marketing, UX design, and email marketing. Although its experts are capable, GrowTal can be expensive for small businesses.
I find GrowTal’s selling point somewhat misleading (it doesn’t vet freelancers as rigorously as one would expect), and the 30% commission fee can be problematic. Still, there’s undoubtedly a market for premium marketing services, and GrowTal’s professionals are well-equipped to tackle all kinds of challenges. If you want a job well done but aren’t in a hurry, GrowTal is worth looking into.
If you’re short on cash and time, Fiverr’s vast array of marketing gigs can help you complete tasks quickly without breaking the bank.
How does GrowTal work?
Hiring freelance marketing experts through GrowTal is pretty straightforward. You fill out a form, wait for GrowTal’s team to find suitable candidates based on your requirements, and pick the one that works best for you. If you find they’re not the right fit for your team, you can easily switch hires at no additional cost.
What’s the best website to hire freelancers?
The best freelance website depends on your specific needs and requirements. If you’re looking for an affordable, versatile freelance platform to complete defined, one-off marketing projects (e.g., SEO audit), you really can’t go wrong with Fiverr. If you’d instead hire freelancers to work on larger projects that take more time (e.g., social media strategy), Upwork’s contracts and wide range of work tools would likely be more attractive to you.
Make sure to check out our list of the best freelance websites for more options.
How much does GrowTal cost?
GrowTal can get quite expensive. Although you don’t have to pay fees to access the platform, you can’t escape the (refundable) $500 deposit fee required to hire your first expert marketer. Since you’re hiring experts in their respective fields, you should expect to pay a premium for their services. Unfortunately, GrowTal charges a hefty 30% commission fee on top of each freelancer’s rate – more than the industry standard.
Alexandros Melidoniotis is a writer and editor at Website Planet.
Alex specializes in digital marketing software and has published 40+ product reviews and comparisons. He is constantly putting new and existing tools to the test in an attempt to keep his finger on the pulse of the ever-evolving digital marketing industry. He has tested email marketing services, freelance websites, social media management tools, credit card processors, and more.
Alex earned his English BA from the University of Stirling in 2018. Before joining Website Planet, he worked at Talk, a digital marketing agency headquartered in Wyong, Australia. There he discovered his passion for beautiful email templates and well-structured marketing automation.
Alex loves cooking almost as much as he loves writing about digital software. He’s also an avid gamer and has written several gaming reviews and thought pieces over the years.