Who is Ahmed Rostom?I started my career in tech in 2007. In 2013, I co-founded Vertex Advertising, where I played a key role in identifying and procuring financial resources and partnerships until I left in 2019. In the meanwhile, I co-founded Wuilt in 2016 as the CEO/Co-Founder. Before that, I attended October 6 University from 2004 to 2008, where I obtained a Bachelor of Business Administration (BBA) degree and several certifications from Google, including Display Advertising, Google Adwords Advanced Search, Google Adwords Fundamentals, Google Analytics, Mobile Advertising, and Video Advertising.
Let’s introduce Wuilt to our audience. What is it and how does it work?Wuilt is a SoftwareasaService (SaaS) platform designed to empower small and medium-sized businesses in the MENA region to establish their online presence effortlessly. We specialize in helping businesses create websites and online stores, without the need for any prior experience in design or coding. What sets us apart is our focus on localization; we offer a fully Arabic interface alongside English, allowing us to cater directly to our primary market in Arabicspeaking countries. Wuilt addresses several key pain points that businesses, especially in the MENA region, encounter when they try to establish an online presence:
- Language Barrier: The first major obstacle is the language barrier. Many website builders don’t offer Arabic interfaces or support, making it difficult for native Arabic speakers to engage fully with the platform. Wuilt offers a full Arabic interface along with bilingual customer support to remove this obstacle.
- Complexity and Technical Skills: Traditional website builders often require a certain level of design and coding expertise, which many small business owners don’t have. Wuilt’s automated design process eliminates this need; the platform essentially crafts the website for you.
- High Costs: The alternative to DIY website building is usually hiring freelancers or agencies, which can be prohibitively expensive. Our pricing is tailored to be affordable for small and medium businesses, offering plans that range from $50 to $2500 a year.
- TimeConsuming: Building a website can be a lengthy process, often taking weeks or months to complete. Wuilt enables businesses to get their website up and running in less than five minutes.
- Design Inconsistencies: With other platforms that offer high levels of customization, users can inadvertently create disjointed or unprofessional designs. Wuilt’s prebuilt section designs ensure that the website remains cohesive and professionallooking, no matter what elements you choose to include.
- Localization: Understanding local markets is vital for any business. Being rooted in the region, Wuilt has an inherent understanding of the local market needs and preferences, something that international competitors might lack.
- Multilingual Support: Businesses aiming for a broader reach will find our instant translation feature extremely useful. It opens up their market, allowing them to cater to an international audience effortlessly.
Who are your typical clients and what problems do they have when they come to you?Our typical clients primarily consist of professional services and retailers who often encounter challenges related to establishing a robust online presence in Arabic. They seek our assistance in overcoming these hurdles and achieving their online objectives through effective content creation, both written and video. The primary issue they face is the complexity of building and maintaining their own websites, which can be daunting. What ultimately solidifies their loyalty to our platform is the remarkable ease of use it offers.
And what makes them eventually stick with you?The key aspects of our solution that bring the most benefit to them revolve around its userfriendliness. As a result of implementing our solution, our clients have achieved tangible results, with many of them ranking organically under numerous competitive keywords, thanks to our comprehensive SEO stepbystep guide. This transformation has significantly impacted their lives, enabling them to do what was previously challenging or even impossible. When recommending our services to others, they often highlight the remarkable ease of use and the tangible results they’ve experienced as compelling reasons to choose our platform.
Mina Email, CEO of Plutogate
Tetyana, Owner of tetyanaphotography.com
What tools would you recommend to pair with Wuilt when starting a new website?
- Google Analytics & Social pixels: To track visitor behavior, conversions, and other essential metrics.
- Hotjar: To visualize where users click, scroll, and how they navigate through your site.
- Google Search Console: Monitor your site’s presence in Google search results.
- SEMrush: To conduct keyword research, track rankings, and uncover SEO opportunities.
- Mailchimp or klavyo: For email marketing and newsletter campaigns.
- Tawk.to or Intercom: For live chat support and customer engagement.
- Canva: For creating custom graphics, banners, and images.
- Grammarly: To ensure your website’s content is grammatically correct.
- Buffer or Hootsuite: To schedule and manage posts across multiple social media platforms.
- Pingdom: To test the speed and performance of your website.
- TinyPNG: To optimize images for faster loading times.
- Trello: To manage your website project, especially if you’re working with a team.