Please describe the story behind the company: What sparked the idea, and how has it evolved so far?Visitor Analytics started as a simple native statistics plugin on Wix, with the vision of presenting the most important website data in a way that could be easily interpreted by anyone. Back then – and it’s even still partly the case today – we felt that existing web analytics applications somewhat neglected inexperienced users and made little effort to develop intuitive interfaces that would enable such individuals to easily interpret their own data. There were also minimal efforts to advance any comprehension around the crucial, and quite complex, data privacy considerations related to this. After a couple of months, due to thousands of daily installations, it became clear that there was a substantial demand in the market. This led to the development of our standalone offering, enabling Visitor Analytics to be installed on almost any website. In 2020, we broadened our horizons even further and adopted our new all-in-one approach – developing a range of new features that go far beyond website statistics. Since then, we are very proud to have launched several advanced visitor behavior analytics modules, including event tracking, session recordings, heatmaps, and conversion funnels, as well as a range of integrated features, such as polls and surveys – never sacrificing our core beliefs of data privacy and user-friendliness.
With almost three million installations across 190 countries, being fully bootstrapped, and with fantastic feedback/inspiration from our awesome users, we have extremely high ambitions for what is to come. Stay tuned.
Visitor Analytics – The All-in-One Analytics Suite – Analytics, Statistics, Polls, Surveys, Funnels