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Interview with RoboForm Simon Davis

Secure Online Privacy with RoboForm Password Manager

Ditsa Keren

First released and continually updated since 2000, RoboForm alleviates the burdens associated with password management by remembering and generating passwords, automatically logging into websites, and even completing long online checkout forms with a single click. In this interview, RoboForm VP of Marketing Simon Davis explains why having strong secure passwords is so important, and invites users to try RoboForm for free.

Please describe the story behind the company: What sparked the idea, and how has it evolved so far?

As the name indicates, RoboForm started as a web form filler for Internet Explorer in 2000. However, we quickly realized that the type of forms and fields that users were most interested in filling were their usernames and passwords. In hindsight, the password problem is obvious: There is no way that any human can create strong and unique passwords for every site and commit them to memory. So in the absence of a password manager most will either re-use the same password over and over or resort to offline methods like writing them down or putting them in an unsafe document.

20 years later, RoboForm securely manages passwords on all major browsers and devices (both mobile and desktop), almost none of which existed when we launched. Using a password manager is now considered a best practice for anyone who wants to be secure online.

Here’s a quick introduction to what RoboForm is all about:

What’s unique about RoboForm?

RoboForm is unique among major password managers in that we are independent. Other companies in the same space have turned to venture capital or large corporate parents for their funding. Our revenue comes entirely from customers that are purchasing our product so it is their satisfaction we seek to maximize. This is why we offer live support via chat and phone in addition to 24/7 email, something most password managers do not.

Since passwords are everywhere there is a wide range of people who use our product. It’s not at all secure to have a single password for every site and a password manager makes logging in both faster and more secure.
One interesting use case for RoboForm is that it is often used by people with mobility challenges that make it hard for them to type.

What are some common mistakes people make with regards to passwords, and how can they be avoided?

Probably the most common is re-using the same password on every site. This is very dangerous because if that password is ever discovered on one site then the hacker can use the same password on other sites you use. To avoid this make sure to create a strong and unique password for each site that is only used once. That way, if it is ever compromised a hacker cannot gain access to anything else by using it. Our online password generator shows what a truly strong password looks like.

If your password has been exposed in a breach then you should immediately stop using it. We have a new feature in the works for just this that will be included in a coming release.

How has COVID impacted your customers and business?

On a basic human level, of course, the pandemic’s toll has been horrific.

From a business perspective, COVID has made work from home our new normal. At the same time, people are spending more time at home in general.

I’m not sure I can quantify it, but we certainly get the sense that this is causing people to try and be more secure and productive online.

Which trends or technologies do you find to be particularly intriguing these days?

There is definitely greater awareness and demand for privacy online. All data stored in RoboForm is completely encrypted, even from us. Using a password manager to store your sensitive information is a great way to keep it away from prying eyes.

We expect the number of passwords the average user needs will continue to grow. We are also seeing more pickup in Two-factor authentication (2FA) and this is positive since 2FA increases security quite a bit.

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