This week, Website Planet had the opportunity to interview Ash Ome, Founder of MOTIF. We discussed how the company evolved, what services it offers, and how he envisions the future of the industry.
Please present MOTIF to our audience.
MOTIF® – Helping Lifestyle, Fashion, Luxury & Beauty Brands with the right strategies and solutions to grow them faster. Accelerating their growth and scaling them with our 7 years of proven tactics and strategies where we use science, design, human psychology, branding experience, and marketing.
Please describe the story behind the company: What sparked the idea, and how has it evolved so far?
Then I took a break from tech. In 2014, I started a brand eCommerce fashion brand but from where I am, getting credit cards and loans was soo difficult for a 17 years old guy. My thought was that I would sell my skills and with a Payoneer card, I can run ads so that I can run my business in peace. But eventually, Facebook and Google were stubborn to not take it as a payment method.
Then I changed my mind cause in the meantime I’ve had over 25 Brands work with me. So I started to focus on that. Started as a design agency now we are one of the top renowned Branding & Brand marketing agency in the world.
What services do you offer?
We are very different from any other agency in the world. We don’t offer a single service. First of all, we hop on a call and understand the brand, its audience, current struggles, and goals. Based on that we consult them and if they are a good fit for us and as we are we come up with the services and go far and beyond.
But for you I can list out what we do:
Brand & UX Audit
Branding strategy creation and implementation
User-focused Experience design including desktop and other channels
Marketing implementation except for SEO
Facebook, Google, Snap, TikTok Ads Total management with guaranteed ROI
What is the mission of MOTIF?
MOTIF® – is on a mission to be the greatest and best agency in the world within those particular Niche markets. We wanna be a legacy and pathfinder for others. Helping brands scale with profitability is the mission.
Who are your typical customers, and what do you think is the main challenge that your product solves for them?
DTC/Ecom startups in luxury, beauty, and fashion who have a decent budget to invest in the right thing is our ideal client base as well as established brands who need to accelerate their growth and give us full control are our ideal client base.
As we are different there’s no agency that takes the charge of growth and development actually that’s the main problem we are solving scaling brands in budget and steady growth.
How do you envision the future of your industry?
E-commerce is the future, I believe in from real estate to typical online stores everything is somehow connected to eCommerce. This industry as a whole will grow much faster than we could think.
My last piece of advice is to take decisions by data, not by emotion