Inside this Article
Instagram Marketing Overview
Let’s get this party started with a few general statistics and facts. You know, stuff like: the who, what, where, and when of Instagram usage. What’s hot and what’s not? And how many people are on Instagram, anyway?1. How Many People Are on Instagram?

2. How Many Businesses Are on Instagram?

3. People Follow Their Favorite Brands on Instagram

4. The Biggest Posts Feature Products

5. Instagram Leads to Sales

6. Instagram Users Have Disposable Income

7. Instagram Users Are Young

8. Teens Love Instagram

9. Where is Instagram Popular?

10. Ad Reach is Huge on Instagram

11. Where Are Followers Distributed?

12. Image Posts Are Most Common

13. The Influencer Market is Growing

14. Engagement is Also Growing

15. The Whole Platform is Growing

The Impact of Instagram Marketing
Now you’ve got a handle on the basic statistics, we’re going to have a look at some of the impact you can expect when marketing on Instagram. If you’re not completely sold on the idea, these stats should show you the true value of Instagram marketing.16. Instagram Is the Most Engaging Platform

17. Shoppable Posts Boost Traffic

18. Instagram Gets Better Conversions and Order Value

19. Instagram Stories Are Engaging

20. Brand Stories Promote Engagement

21. Influencer Posts Engage on Instagram

22. IGTV is Less Engaging

23. Reels Make a Big Impact

24. IGTVs and Reels Feature on “Explore”

25. IG Live Holds Attention

Instagram Marketing Trends
In section 3, we’ll take a look at marketing trends. These are trends amongst businesses, marketers, and influencers. What platforms are marketers using? What types of Instagram posts do businesses use? And which businesses and industries perform best on Instagram?26. How Popular is Instagram Amongst Marketers?

27. How Many Marketers Use Instagram Stories?

28. How Many Marketers Use Instagram Live?

29. Marketers Blow Their Budget on Instagram

30. It’s Getting Cheaper to Market on Instagram

31. What Type of Posts Do Businesses Use?

32. Which Sectors Get the Most Follows?

33. Smaller Business Accounts Get More Engagement

34. Which Sectors Get the Most Engagement?

35. Instagram Is Best For Influencer Marketing

36. Stories Are Important for Influencer Marketing

37. What Other Types of Stories Do Brands Post?

38. Do B2B Marketers Use Instagram?

Instagram Marketing Best Practices
These are the “best practices” for Instagram marketing. Of course, we’ve already covered a range of trends that should give you a good idea of the subject. But here, we’ll be looking at the specifics of posting content on Instagram. How often should you post? When’s the best time to post? And how should you utilize each type of post on Instagram?39. How Often Should You Post?

40. When Should You Post on Instagram?

41. Which Type of Post Performs Best?

42. Use Mixed Carousels

43. More Slides Work Better

44. What Videos Do Users Watch?

45. When Do Users Watch Videos?

46. Short Videos Work Best

47. User Generated Content is the Most Popular

48. Simple Image Elements Go a Long Way

49. Add People (and Faces) to Your Images

50. Keep It Simple On Stories

51. Post Previews of Your IGTV

52. Instagram’s Algorithm Promotes Reels That…

53. Plan Your Live Streams

54. How Many Hashtags?

55. Which Hashtags Should You Use?

56. Tags Increase Engagement

57. Geotag Your Posts

58. Shorter Captions Perform Best

59. Optimize For the User’s Reaction

60. Include Swipe-Ups & Links
