This week, Website Planet
had the opportunity to speak with Mark Thomas, CEO of EventBookings. We discussed how the company evolved, what services it offers, and what trends and technologies he finds interesting.
Please present EventBookings to our audience
is a powerful and all-in-one event ticketing system trusted by organizations worldwide. The platform comes with a host of intuitive and customisable features that makes ticketing as hassle-free as possible. The platform offers its assistance to organizations in boosting ticket sales with integrated customer relationship management, engagement, ticketing and other marketing solutions.
Built-in virtual event software, unlimited ticket types, waiting list, secure payment gateway, scanning app and built-in analytics tool are some of the advanced key features of EventBookings that are applicable for any sort of event, be it in-person, hybrid or virtual. For organizers from sports clubs to social events, educational institutions to corporate offices, EventBookings has become a trusted name in the event industry market ever since its launch.
Please describe the story behind the company: What sparked the idea, and how has it evolved so far?
In the beginning, the initial thought of developing an online ticketing and booking system came into my mind while working in the educational photography industry for around two decades. There, I was fortunate enough to get the chance to work with a variety of institutions, which eventually helped me to gather much more detailed exposure to how organizations work. So it was my interest, as well as my experience, that pushed me towards working on the idea of building an online ticketing system. Luckily, while working on this project, I got the assistance of two talented individuals, Ashiq Rahman and Deb Acharjee, who helped me throughout the development process.
Finally, when we launched EventBookings, we maintained a soft launch and profit funded the business from day one. Then in 2020, during the pandemic period, we expanded the innovation of EventBookings in a broader way. Due to the massive move towards the digital format, we made a massive transformation of our platform, introducing a bunch of new features built especially for virtual events. At that period, we were 100% sure of our idea and investment that we would surely continue to work on it.
Gradually we started grabbing the eyeballs of big event organizers and capturing the demands of marketers that made things go from straight to straight until now. Today, across the globe,
There have been 10000+ events created by 1500 delighted event organizers on our platform.
What services do you offer?
While developing the platform, my goal was towards the usability of the software and the customizability of the whole system. And the final product was exactly how I wanted. Not just in terms of ticketing, from planning to management, EventBookings provide a seamless experience while managing an event from start to finish.
EventBookings being a truly comprehensive event management system, provide services to manage all aspects of an event, including event registration services, multiple ticketing options, event promotion, attendee engagement to event management. An organizer can easily plan, execute and report on events while driving success for their business.
In order to provide the best assistance to event organizers, EventBookings provide some
significant service that includes,
- Responsive and user-friendly event page
- Multi-session to the multi-day event
- Unlimited ticket types- single to group ticketing to donation type
- Flexible payment method
- Email campaign and social media marketing
- Custom reporting and dashboard
- Discounts and coupons
- Built-in analytic tools
- Effortless event updates and tracking
What is the mission of EventBookings?
EventBookings’s major mission is to work with a range of industries and organizations, whether big or small and help them boost efficiency and discover a truly hands-off online event ticketing and booking system so that they can get back to what they do best while EventBookings handle the rest of the tasks. EventBookings is the go-to name for ticketing solutions. With a host of timeless features and add-on tools, the aim is to comply seamlessly with different global institutions to offer a hassle- free ticketing experience. And the ease and convenience of use for both organizers and attendees make the platform more trustworthy and reliable. Eventually, the core goal of EventBookings is to see the organizers succeed!
Who are your typical customers, and what do you think is the main challenge that your product solves for them?
Customers from multiple industries and organizations use EventBookings. Here are some typical customers that we often work with.
- Event organizers
- Business owners
- Cooking tutors
- Music bands
No matter what industry or organization a customer is from, one thing is certain, pulling off a successful event is no small feat. And, it can be pretty tiring to come up with proper planning while maintaining all sorts of customer service standards. So to adapt the automation in the event management system, organizers need to find an all-in-one solution that generates everything, from event registration to event ticketing, event marketing to event management.
And this is what I consider one of the key challenges that each of my customers deals with. Here, in such a scenario, our product EventBookings works as the best bet for anyone looking for applications with built-in features to adapt automation and manage an event from start to finish. EventBookings provides event planners with a flexible, fully integrated solution that turns the event management process seamless while keeping their attendees happy and maintaining important reports and data.
Being a top-notch event management system, EventBookings enables its customers to communicate with their attendees from one interface with tons of features to sell tickets, promote, network, engage and Livestream any sort of event. All these make the ticketing and event creation of any kind of event much more manageable, be it for conferences and music shows or non-profit events.
Which trends and technologies do you find to be particularly intriguing these days?
The event industry is growing at a faster pace in this ever-changing industry landscape. When 93% of event organizers are planning to invest in virtual events, 78% of marketers still consider in-person events crucial for their company’s success. Then around 67% of organizers believe that hybrid events are the future of the industry.
Personally, I find the debate regarding virtual, in-person and hybrid events intriguing in recent days. And, I think as each of the approaches provides its own benefits, it eventually boils down to a number of factors to determine the best approach for a particular event. Also, increasing investments in event technology are happening as event tech continues to thrive.
When marketers responded that event technology could increase attendance by 20% and productivity by 27%, it comes with no doubt that advanced event technologies make event planning, marketing and data analysis are more effective than ever.
Contactless check-in, live streaming, branded event apps, QR codes, digital maps, customer relationship management tools, engagement insights, and marketing management tools are some of the latest technologies that I think can assist an organizer in making a big move. EventBookings combines all these latest event technologies in a comprehensive solution.