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Beyond Boundaries: A Conversation with Lucky Gobindram of CXR.Agency on Innovation, Integration, and the Future of Business

Beyond Boundaries: A Conversation with Lucky Gobindram of CXR.Agency on Innovation, Integration, and the Future of Business

Luka Dragovic
In a recent interview with Website Planet, Lucky Gobindram sheds light on CXR’s strategic approach and technological expertise that set them apart in the competitive landscape.

At CXR.Agency, we pride ourselves on seamlessly integrating cutting-edge technologies, from spatial tech and AI to blockchain and beyond. This unique blend is not just a testament to our capabilities but a commitment to pushing the boundaries of innovation. Our mission is clear—to transform businesses and enterprises by generating innovative ideas and fostering accelerated growth.

As a cohesive unit, we prioritize strategy, design, and development, specializing in virtual reality, augmented reality, and comprehensive web and mobile solutions. The partnership with Website Planet underscores our commitment to sharing our journey, insights, and expertise with a wider audience, fostering a community of forward-thinkers and innovators.

What sets us apart is not just our technological prowess but the way we seamlessly combine design principles with the latest advancements. From custom AR and VR development to crafting compelling branding strategies and user-centric UX/UI designs, our multidisciplinary teams are at the forefront of business evolution.

In the sphere of web development, our expertise extends beyond React to encompass the entire MERN stack, which includes MongoDB, Express.js, and Node.js. This comprehensive technology suite allows us to craft solutions tailored to a variety of needs, ensuring a robust and efficient development process. Our approach is holistic, addressing real-world challenges through AI integration, effective use of the MERN stack components, and the application of essential tools like Webpack. This integrated methodology enables us to deliver high-quality, scalable, and versatile web applications.

So, join us on this journey where creativity meets technology, and businesses thrive in the dynamic realms of possibility. CXR.Agency is not just a creative force; it’s a catalyst for transformation in a world where innovation knows no bounds.

Please present CXR.Agency to our audience.

As CXR.Agency, we’re an acclaimed creative agency based in Brooklyn, NY. Our diverse clientele ranges from well-funded startups to industry giants. Our expertise lies in crafting new products and refining existing ones.

As a cohesive unit, we prioritize strategy, design, and development. Specializing in virtual reality, augmented reality, and comprehensive web and mobile solutions, we leverage AI and cloud computing to enhance our projects.

Our overarching mission is to transform businesses and enterprises by generating innovative ideas and fostering accelerated growth. We’re committed to delivering next-generation technological solutions.

What sets us apart is our seamless integration of cutting-edge technologies such as spatial tech, AI, blockchain, and more. We pride ourselves on effectively combining design principles with the latest technological advancements.

In summary, CXR.Agency is at the forefront of business evolution. Through strategic thinking, creative design, and technological prowess, we empower our clients to thrive in a dynamic and competitive landscape.

What services do you offer?

At CXR.Agency, our service offerings are diverse and tailored to meet the dynamic needs of our clients. We specialize in custom AR and VR development, encompassing interactive AR and VR design, content creation, training simulations, product demos, and immersive experiences. Beyond, we extend our expertise to mobile app development – iOS, Android, React, and Flutter, with enterprises benefitting from AR-Kit and AR Core integration.

To create rich mobile experiences, we provide comprehensive services, including branding, and UX/UI design to optimize your sales funnels, increase brand loyalty, and improve your Customer Experience (CX) for web, mobile, and VR/AR applications. Our proficiency in web development covers technologies like React, Node, Vue, and platforms such as e-commerce solutions like Shopify and WordPress.

Our engagement models are flexible, catering to both project-based and retainer-based arrangements. This allows organizations to manage their capital expenditure efficiently. We offer a broad spectrum of skill sets, from AI engineers for prototyping to assistance with various elements of the engineering stack, such as AWS deployments.

Whether it’s addressing specific needs through project-based collaborations or ensuring long-term agility through retainer-based relationships, our staff acquisition and augmentation solutions empower organizations to bridge expertise gaps and stay nimble in their operations.

How is custom AR and VR development approached to create unique user experiences?

At CXR.Agency, our approach to custom AR and VR development centers around creating unique user experiences. Recognizing the distinct nature of each organization and its challenges, we initiate the process with in-depth external and internal meetings, often spanning several sessions.

During these sessions, we extract crucial information, understand current problem-solving methods, and identify pain points. We delve into the client’s existing technology landscape and their readiness for innovation. As we uncover these nuances, we start envisioning possible next steps and solutions.

Considering the unique context, we explore various aspects, such as interaction methods—be it hand gestures, controllers, or sensory elements like feedback and smell. For simulations or specialized tasks, we focus on creating a multi-sensory layer to enhance the user experience.

The journey continues with storyboarding, 2D concept art, and spatial prototyping to collaborate and design in mixed reality. Our team, inspired by the work of Shapes XR, excels in spatial prototyping, allowing stakeholders to review and assess the envisioned solutions in a special way.

Ultimately, our goal is to deliver a compelling and valuable user experience, anchored in subjective but informed decisions. The process unfolds through discovery sessions, spatial prototyping, and collaborative reviews, ensuring a tailored approach for each client.

What is the process for crafting compelling branding strategies and user-centric UX/UI designs?

At CXR.Agency, our approach to crafting compelling branding strategies and user-centric UX/UI designs is far from one-size-fits-all. It hinges on understanding the unique aspects of the brand, considering its journey, legacy, and any transformative elements.

We emphasize audience consideration, recognizing that some digitally native generations prefer a brand that listens rather than speaks. Creating a user-centric experience involves putting the user first, and addressing their needs and problems. Our talented teams dedicate extensive hours to immerse themselves in 2D and spatial design paradigms, contemplating how behaviors translate and exploring the possibilities of a 3D first experience.

We draw inspiration from spatial design thought leaders like Jaron Lanier and others, aiming to blend elements of the real world with the unique capabilities of virtual environments. Whether it’s simulating real-world experiences, expanding real estate with reduced risk, or providing therapeutic solutions, our focus remains on problem-solving and user satisfaction.

In essence, our process revolves around understanding the problem and the user first, tailoring solutions that speak directly to their needs and aspirations.

In the realm of web development, which technologies and methodologies specialize in delivering high-quality websites?

At CXR.Agency, our web development prowess is founded on a versatile set of competencies that includes Next.js, Node.js, React, Express.js, and MongoDB. This integrated approach enables us to cater to specific project requirements, whether they involve automation, design elements, or comprehensive application development.

In the design and prototyping stages, tools such as Figma are pivotal for collaborative design efforts. Our technology stack is diverse and adaptable, featuring advanced styling solutions like Tailwind CSS and open-source CMS options like Strapi. Embracing a technology-agnostic philosophy, our multidisciplinary team is adept at deploying a range of solutions, each chosen to effectively address the unique challenges of each project.

How are staff augmentation services provided, and what types of skilled professionals can clients expect to augment their teams?

Our staff augmentation services come in various forms, providing clients with individual resources or dedicated teams based on their needs. Whether it’s adding an iOS, Android, web, AI engineer, or a specially focused Unity certified or Unreal professional, we tailor our services to meet specific requirements.

Clients can opt for individual resources to integrate with their existing teams or choose a dedicated team for more substantial projects, allowing flexibility in resource allocation. Our talent acquisition process involves a thorough three-stage interview and testing process to ensure the inclusion of highly skilled engineers in our teams.

The primary goal of our staff augmentation services is to fill expertise gaps and do so in an agile manner, providing flexibility for our partners. Whether the objective is modernizing a legacy Xbox game for VR, upscaling a Unity codebase, or offloading work to a team of full-stack engineers for fintech or media platforms, we’ve successfully assisted clients in achieving excellent results. Our approach is grounded in pushing the boundaries of businesses and helping them thrive in diverse situations.

Check out their website: cxr.agency

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