The CREALOGIX Group is a multinational software provider for digital banking solutions in the financial services industry. This week, we had the opportunity to speak with Oliver Weber, the CEO of CREALOGIX.
Please present CREALOGIX to our audience
CREALOGIX is one of the leading fintech companies worldwide. We have 25 years of experience in delivering innovative digital solutions for banking and wealth management. Our 500 clients across the globe are supported by a 600-strong expert team based in 13 locations worldwide. This combination of expertise and global experience allows us to keep our pioneering spirit, inspiring new innovations based on proven solutions.
Please describe the story behind the company: What sparked the idea, and how has it evolved so far?
CREALOGIX was founded in 1996 by four men who believed that it was possible to deliver innovative technology that delivered a return on investment for financial institutions and provided a significant step forward in digital customer service. The company delivered the first internet banking solution in Switzerland and has since gone from strength to strength with innovative digital solutions across the financial services sector. The company was listed on the stock exchange in 2000 and continues to be an industry pioneer across the world.
What services do you offer?
CREALOGIX Digital Hub is a SaaS solution that allows financial institutions to deliver world class digital applications for their customers. The platform is secure and scalable, allowing banks and wealth management firms to innovate at their own pace, based on customer demand. It enables a modern microservice-based architecture and provides API-led connectivity, allowing for secure integrations with third-party providers that deliver on the potential for open finance and multi banking.
CREALOGIX Conversational AI delivers next-generation customer interaction for financial institutions. From secure chat channels that allow advisors to contact their clients directly on their preferred digital channel to AI-powered chatbots that provide automated support for routine inquiries and deliver next-generation digital personalized communications.
All CREALOGIX solutions are based on proven technology and our focus is on both operational and service excellence. We work hard to ensure that our clients achieve their ambitious goals for digitalization and build strong relationships to work closely with them as a partner in innovation.
What is the mission of CREALOGIX?
Our mission is to simplify digital transformation for our clients and empower them to embrace the significant opportunity of digital financial services. We always lead from the front of the market, pushing boundaries with new innovative and effective solutions that deliver real benefits for our customers – and for their customers.
We all learned the true value of digital channels during the pandemic and we’re unlikely to go back to the old way of working. Our mission is to continue to build on this increased adoption and find new ways to add value to digital channels. We work closely with our clients to improve UX for end-users and help financial institutions address the threat of challengers and achieve true differentiation in the market.
What separates you from other similar websites/companies?
Our unwavering passion for innovation – we’ve been pioneers from day one and we’re not slowing down. After 25 years of experience in leading financial institutions across the world, we have extensive experience that powers our innovation.
This means we can deliver new solutions based on proven technology, striking the perfect balance between innovation and security. Our product is standardized to meet the rigorous demands of the industry, but we offer a high degree of flexibility for our clients, from simple areas like branding to integrating the latest financial products and services into a user-friendly digital solution.
Which trends and technologies do you find to be particularly intriguing these days?
Customers are starting to demand more from digital banking services and innovations from other industries are driving expectations higher. At CREALOGIX we believe that conversational banking is the next major challenge for banks to deliver on; this means providing exceptional, convenient service online with secure messages and a full audit trail.
There has also been a shift in perspective to look beyond simple tasks and consider integrated customer journeys. This means omnichannel communications, multi-banking and open finance are all very important. Customers don’t want to have to take a conversation offline if they began online, or switch to another portal to add a new service.
This focus on what the customer expects is what drives our innovation and is coupled with our clear understanding of the regulatory and security requirements of our clients. This empowers our clients to apply the latest digital innovations to their service and, thanks to our flexible provision, make it their own.