Navigating the complexities of digital advertising can be a daunting task for e-commerce businesses, but Blend AI is here to simplify the journey.
In an exclusive interview with
Website Planet, Michael Bezman shares how Blend AI was founded during the pandemic to address the challenges faced by small and medium-sized online stores. By leveraging cutting-edge machine learning, Blend AI automates and optimizes ad campaigns across major platforms like Google, Facebook, and TikTok.
With a user-friendly interface and a range of services from product feed sync to deep analytics, the platform empowers businesses to maximize their marketing efforts while saving time and resources.
Can you introduce Blend AI to our audience and explain what it’s all about?
Blend AI is a marketing automation platform specifically designed for e-commerce businesses.
We take the complexity out of managing online ads by leveraging AI to optimize campaigns across platforms like Google, Facebook, TikTok, Instagram, YouTube, Microsoft, and others. Our mission is to make sure that e-commerce brands can spend their ad budgets more effectively, reach the right audiences, and ultimately drive more sales without needing a deep understanding of the technical side of digital advertising.
We use machine learning algorithms to understand trends, learn from data, and make real-time adjustments to maximize performance. If you own a Shopify or WooCommerce store, in a matter of a few minutes you can have Blend sync your products with the ad channels and create ads based on your content. By automating what was once a manual and time-consuming process, we help e-commerce businesses save time and allocate resources more efficiently, allowing them to focus on other critical aspects of their operations.
Our platform offers a user-friendly interface, making it accessible even to those who are not well-versed in digital marketing.
Tell us the story behind your company: What inspired its creation, and how has it evolved over time?
Blend AI was born during the COVID-19 pandemic in 2020. Dean Krowitz, my co-founder, and I saw how many e-commerce businesses were struggling to manage their advertising as the world shifted more rapidly to online shopping. The pandemic forced a massive shift in consumer behavior, with more people shopping online than ever before, and businesses needed to adapt quickly to this change.
We realized that while big brands had the resources to navigate this change, smaller and medium-sized e-commerce stores were often overwhelmed by the complexity of managing effective ad campaigns. They were facing steep learning curves, rising advertising costs, and an increasingly competitive landscape. We started with a lean MVP to validate the idea—and found our first customers quickly, confirming there was a real need. Since then, we’ve expanded our product, added more channels, and continuously improved our AI to stay ahead of the industry’s rapid changes.
Today, Blend AI has evolved into a robust platform that not only simplifies ad management but also drives better business outcomes by focusing on metrics that matter most to e-commerce brands, such as customer acquisition cost, returns on ad spend, and lifetime value.
Could you describe the range of services that Blend AI offers?
Blend AI offers a range of solutions that help e-commerce brands optimize their marketing efforts:
- Automating ad management across Google, Facebook, TikTok, Instagram, YouTube, Microsoft, and more, including audience targeting, budget allocation, and ensuring the right message reaches the right audience at the right time to effectively increase conversion rates.
- Attribution metrics to help businesses understand the true impact of their marketing efforts.
- Product feed sync, allowing seamless integration and updates of product data. Real-time updates of product feeds across different regions and currencies, helping clients expand internationally.
- Conversion tracking integrates both client-side and server-side tracking to give a full picture of campaign performance, understanding where customers are coming from and how effective the marketing spend is.
- Content generation capabilities, allow brands to easily publish ads across multiple platforms, saving time and maintaining consistency across campaigns.
- Deep analytics provides insights for data-driven decision-making, including identifying the best-performing campaigns, understanding customer behavior, and predicting future trends.
- An incredible customer success team based in Sydney, Australia, Warsaw, Poland, and the US is coming soon, providing personalized support to ensure clients get the most out of the platform.
What is the core mission that drives Blend AI?
Our core mission is to democratize effective marketing for e-commerce businesses of all sizes using AI. We want to empower brands with the tools they need to compete effectively without requiring an external agency. Our mission is driven by a belief in the transformative power of technology to simplify processes, reduce costs, and create opportunities that were previously inaccessible to smaller players.
What sets Blend AI apart from others in the same field?
Simplicity – we believe that simplifying complicated processes is the key, whether it’s algorithms or user interface. What sets Blend AI apart is our deep integration of AI, our understanding of e-commerce-specific needs, an intuitive user interface with a low learning curve, and knowing what merchants need to scale efficiently.
How do you envision the future of your industry?
The future of digital advertising is increasingly automated and data-driven. I see a future where brands can run complex, multi-channel campaigns with very minimal manual input. AI will take over the intricacies of optimizing budgets, targeting, and even creative development, allowing businesses to scale their marketing efforts more efficiently. For Blend AI, this means we’re constantly evolving our technology to stay ahead of the curve—building tools that aren’t just reactive but predictive. We envision a future where our platform can anticipate changes in consumer behavior and adjust campaigns before they become less effective. In an industry where algorithms are changing all the time, agility and innovation are going to be key.
Privacy regulations and consent mechanisms will continue to shape the industry, and we are already planning for how to address these challenges in a way that keeps our clients compliant without sacrificing performance. Transparency and trust will become increasingly important, and we want to ensure our clients feel confident that they are respecting user privacy while still achieving their marketing goals.
The role of AI in content creation will also grow, as brands need to produce more personalized content at scale to stand out in a crowded marketplace.
Overall, the future is about making marketing smarter, more efficient, and more accessible for everyone.
Find out more at:
www.blend-ai.com
