Wix Launches AI Adaptive Content App and New Japanese Fonts

Wix has introduced an AI-powered adaptive content app, designed to personalize the website experience for visitors using pre-defined logic. The app is available for Wix and Wix Studio users globally in English, with support for more languages coming soon.

The app allows users to tailor messaging and content for each site visitor. After installing the app, users can define the logic and conditions that dictate how the content should be adapted to different visitors. Once the logic and conditions are set, the app leverages session details to personalize the content in real-time based on visitor characteristics.

“As a result, businesses can deliver engaging, personalized experiences that resonate with their audience, ultimately driving higher engagement rates and creating greater monetization opportunities,” explains Muly Gelman, Senior Product Manager at Wix Personalize, in the official press release.

Site owners can determine the specific factors that influence the content adaptiveness, like the visitor’s country, language, device, or whether it’s a first-time visitor or returning. Users can also provide specific instructions, like requesting the app to create sales content for first-time visitors and focus on engagement for returning visitors.

Users can test the dynamic content before publishing, including the text variations that will appear to different site visitors based on the content adaptiveness criteria and instructions.

The adaptive content app builds on Wix’s recent AI-driven updates: Wix Functions and Wix Automations. These tools help users automate business workflows and customize the site visitor experience with dynamic prices, tailored discounts, location-based fees, and more. Previously, this level of personalization would’ve required heavy technical expertise and resources that small businesses often don’t have access to.

Aside from expanding its AI toolkit, Wix has also partnered with Morisawa, a leading font manufacturer from Japan, to broaden its Japanese font range. This expansion allows Japanese businesses and creators to craft localized, culturally relevant content. The updated Japanese font selection features fonts for various use cases, from personal and business to creative and sales. The new fonts are available to Wix and Wix Studio users.

Wix’s recent AI-driven and creative updates unlock more ways for businesses to optimize operations and personalize the visitor experience. The new offerings are expected to translate into increased engagement and conversions.