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TikTok Rolls Out TikTok Pro in EU With Built-in Charity Program

TikTok Rolls Out TikTok Pro in EU With Built-in Charity Program

Headshot of Ivana Shteriova Written by: Ivana Shteriova
Headshot of Maggy Di Costanzo Reviewed by: Maggy Di Costanzo
Last updated: August 13, 2025
TikTok has introduced a new version of its app, “TikTok Pro,” across several European countries, including Germany, Portugal, and Spain. The app features the new “Sunshine Programme,” which enables users to support charities and non-governmental organizations (NGOs) directly through the platform.

The Sunshine Programme helps charitable organizations reach new audiences, while encouraging TikTok Pro users to support them. Users (over 18 years old) can earn “virtual Sunshine” (up to a certain limit) by referring others to join or interacting with charity-related posts. They can then gift it to a charity of their choice that is part of the Sunshine Programme. In return, TikTok will donate to that charity.

TikTok Pro and the Sunshine Programme offer the same content controls, safety, and privacy tools as the main TikTok app. The same content is also available on TikTok Pro, with some key differences, particularly the lack of commercial elements. TikTok Pro doesn’t support livestreams, shopping features, or ads.

The company describes its aim as enabling people in Europe to “support charitable organizations while discovering engaging and entertaining TikTok content.” Aktion Deutschland Hilft, Médecins Sans Frontières / Doctors Without Borders (MSF), the Nature and Biodiversity Conservation Union (NABU), and WaterAid are the first NGOs to join the Sunshine Programme. The company announced it will be adding more partners over time.

TikTok Pro is now available for download on the App Store and Google Play in Germany and Portugal, with access in Spain coming soon. The Sunshine Programme is also set to roll out shortly across all supported countries.

The company has not yet confirmed which additional countries will gain access to TikTok Pro. It also remains unclear whether the US will be included, especially given the ongoing regulatory tensions over national security concerns with the app’s Chinese ownership.

To avoid a potential forced sale of its US operations, TikTok is reportedly building a separate version of its app for US users. The new app will utilize stronger data localization and privacy protections to comply with American regulations.

Ivana Shteriova
Writer:
Ivana Shteriova
Ivana is a full-time content writer and expert reviewer passionate about tech, finance, business, and too many other things to name. After getting her bachelor’s degree in Economics, she decided to ditch a career in accounting and turn her passion into a full-time writing affair. You can find her listening to finance podcasts, reading self-help books, glamming up, and rocking bold outfits. She’s also advocating for animal welfare and women’s rights.

Maggy Di Costanzo
Editor:
Maggy Di Costanzo
Maggy Di Costanzo is an editor at Website Planet, specializing in reviews of e-commerce platforms, website builders, and web hosting services. With experience as a freelance AI content specialist, editor, and writer, she brings a versatile skill set from industries like marketing and real estate. When she’s not editing or staying updated on SEO trends, Maggy enjoys going on hikes with her dog, planning dinner parties, and tracking the stock market.

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