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Fiverr Search Trends: Businesses Increase Focus on AI Projects
Freelancer website Fiverr released its fall Business Trends Index, revealing the global search trends that emerged on its platform in the past six months.
The report shows that businesses are increasingly interested in adopting AI, retailers are preparing to capture modern consumers’ attention during peak shopping seasons, and service businesses are looking to improve their digital presence.
When OpenAI’s chatbot, ChatGPT, hit the tech scene late last year, businesses started to search for ways to adopt AI, driving higher demand for freelancers with specific AI skills. Search trends on Fiverr show businesses are looking for freelancers who can help them “create tools and assets tailored to their business needs.” In particular, Fiverr recorded a spike in AI content editing (+10,490%), prompt engineering (+7,345%), and AI video (+3,746%).
Retailers looking to improve their online sales strategies to attract consumers’ attention ahead of key shopping seasons like back to school and holidays is the second biggest trend according to Fiverr.