Adobe Launches App for Monitoring AI Traffic and SEO

Adobe unveiled a new enterprise-grade application, the LLM Optimizer, designed to help businesses monitor and benchmark AI-related traffic and boost visibility across AI-powered browsers.

According to the company, the LLM Optimizer can monitor AI-driven traffic and identify the owned content used by AI tools to answer customer queries. This allows businesses to see in real time how their brand appears across browsers and AI-powered chatbots. Additionally, brands can compare their visibility against competitors across high-value queries and use these insights to optimize their content strategy.

Adobe says consumer demand for conversational brand experiences is growing. Data from Adobe Analytics shows that between July 2024 and May 2025 traffic from AI sources grew by 3,500% on U.S. retail sites and 3,200% on travel platforms.

The LLM Optimizer also comes with a recommendation engine. This tool identifies gaps in brand visibility and suggests improvements across owned and external channels based on characteristics valued by the AI models, such as informative content from authoritative sources.

Some examples of suggested improvements include identifying missing FAQ pages or poorly translated content, detecting errors on pages, and recommending high-performing long-tail keywords. Businesses have the option to implement the engine’s recommendations with just a click.

The LLM Optimizer offers support for various roles, including SEO leads, content strategists, digital marketers, and web publishers, featuring custom dashboards, workflows, and alerts for each role. It also supports enterprise-ready frameworks such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), enabling integration with third-party solutions and agency partners.

“Generative AI interfaces are becoming go-to tools for how customers discover, engage, and make purchase decisions across every stage of their journey,” said Loni Stark, vice president of strategy and product at Adobe Experience Cloud, in a statement. “With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter.”