In a digital landscape often driven by trends and fast fixes, minimal.media stands out for its thoughtful, human-centered approach. Founded in 2016 by Sasa Vidakovic as a one-man creative studio, the company has since evolved into a global network of specialists delivering strategic, design-forward digital solutions. In this interview with Website Planet, Sasa shares how minimal.media grew from a personal project into a trusted partner for clients around the world — all while staying rooted in authenticity, transparency, and purpose-driven design.
How did minimal.media get started in 2016, and how has the company evolved since then?
minimal.media began in 2016 as a personal creative outlet — a one-man studio focused on web design and branding for small local businesses. From the start, I believed that even the smallest brand deserves a clear and meaningful digital presence.
Over time, what started as a solo project naturally grew into a collaborative network of experienced professionals across design, development, content, and strategy. Today, we support clients in Europe, the US, Australia, and South Africa with fully tailored digital solutions that reflect each business’s unique story and goals.
What hasn’t changed is the heart of the company: a deep respect for authenticity, craftsmanship, and long-term partnerships.
How do your values of transparency and honesty influence the way you work with clients?
Transparency and honesty aren’t just values we mention in proposals — they guide every conversation we have. We believe that trust is built from day one, and that means setting clear expectations, realistic budgets, and open communication — even when it’s not the easiest route.
Our clients value that we’re not “yes-people.” We’re willing to challenge ideas when necessary, always in the interest of creating the best possible outcome for their business. This relationship-first approach leads to partnerships that are grounded in mutual respect and often span many years.
How does your diverse team of specialists collaborate to create complete digital solutions?
Although our team is remote and spread across different regions, we operate as a closely connected unit. Every project begins with a deep discovery phase where strategists, designers, and developers collaborate from day one.
We use efficient tools for communication and version control, but what really makes a difference is how much we value each other’s expertise. That synergy — between UX designers, copywriters, developers, and strategists — enables us to deliver digital solutions that are not only visually polished but also strategically impactful.
What steps do you take during the strategy phase to ensure projects meet business goals?
Our strategy phase is grounded in understanding before execution. We start by immersing ourselves in the client’s business, audience, and objectives. From there, we define clear goals, map out user journeys, and align messaging with purpose.
We often use moodboards, low-fidelity prototypes, and messaging frameworks early in the process to explore and validate ideas quickly. This approach helps us avoid surprises later in development and ensures that every element we design or build is anchored in real business logic and user needs.
How do you stay ahead in the digital space through innovation and new technologies?
Staying ahead in digital means staying curious. We regularly explore new tools, platforms, and technologies — from no-code solutions for fast MVPs, to AI-assisted workflows, to emerging UX patterns.
But for us, innovation is never about chasing trends. It’s about choosing the right approach for each challenge. Often, that means combining modern tools with proven methodologies to create solutions that are both current and enduring. Ultimately, we aim to deliver work that feels intuitive, relevant, and built to last.
