How and when was Reputation Pros started, and with what idea in mind?
Reputation Pros really started organically. I began getting a wave of inquiries from a couple of law firms and family offices. The lawyers would successfully win cases for their clients, but the negative press still lingered online and continued to cause issues for them. They needed a way to clean up the digital aftermath. I took on a few of those early campaigns, and when they worked, when we were able to push down the negative content and replace it with positive, authoritative material, they started sending me more referrals. That’s when I realized this wasn’t just a one-off problem; it was a widespread need with very few effective solutions. Traditional PR firms just weren’t equipped to handle these fast-moving digital challenges. I already had the SEO background and digital strategy in place, so I built a brand around the service. That’s how Reputation Pros was born. From the very beginning, the mission has been clear: give clients control over their online narrative, suppress damaging or outdated content, and help them build a credible, lasting digital presence using ethical strategies and real SEO. It’s not about erasing the past—it’s about making sure the present tells the full story.What is the online reputation management process like?
The reputation management process at Reputation Pros is strategic, transparent, and fully customized to each client. It all starts with a comprehensive digital audit where we assess everything from Google search results to social media profiles, review platforms, press coverage, and more. From there, we build a multi-layered campaign designed to create a clear, consistent message about who you are, what you do, and where you do it. That message is then amplified across the internet in places Google trusts high-authority media, social platforms, personal websites, and curated third-party features. Our goal is to train Google to associate your name or brand with the positive narrative you want to be known for. We publish this message across three types of digital properties: sites we own (like personal websites), sites we control (such as LinkedIn, YouTube, and other social profiles), and third-party outlets (like press releases, featured articles, and media mentions). By connecting these assets into a cohesive digital ecosystem, we help Google understand the right story and favor it in search results. It’s not just suppression. It’s reputation architecture.What are the differences between business reputation management and personal reputation management?
The core principles behind business and personal reputation management are similar—they’re both about controlling visibility and shaping perception—but the approach is very different. Personal reputation management is usually more focused on suppressing negative articles, and in some cases, unflattering images or videos. It’s often about cleaning up search results tied to an individual’s name, executives, public figures, or private clients who’ve had an issue go public. The goal is to reshape that narrative so what shows up online reflects who they are today, not a moment in time. Business reputation management includes all of that, but it also extends into online reviews, local SEO, and brand sentiment across multiple platforms. When we’re working with a business, say, a real estate firm, we’ll analyze the search results for 20 to 30 competitors to identify the domains Google consistently favors. These are the sites we’ll target in the campaign because we know they’ll move the needle. With business clients, there’s usually more material to work with, positive stories about the company, the founder, the team, or the service. We take that goodwill and amplify it strategically across trusted outlets to create strong, lasting impressions. So while both tracks involve reputation control, the tactics, platforms, and outcomes are uniquely tailored to the client’s goals and public presence.You also provide PR and SEO services. What can you tell me about that part of your work, and how closely is it related to online reputation management?
PR and SEO aren’t just add-ons to what we do at Reputation Pros; they’re the backbone of effective reputation management. We’ve seen plenty of clients come to us after spending tens of thousands on press placements that never ranked, because no one optimized them.” Getting featured in a major publication sounds great, but if that content sits on page three of Google while the negative article stays on page one, it hasn’t done its job. That’s where we come in. What sets us apart is our SEO foundation. We don’t just secure high-authority media placements; we know how to make them rank. We have relationships with thousands of outlets, so we can get the same caliber of coverage as the big PR firms. But we go further: we optimize those articles, structure them properly, and build the digital support around them to push them above the negative content. That’s the difference. It’s not just about visibility, it’s about strategic placement. And that only happens when PR and SEO work together as one system. For us, they’re fully integrated into every campaign we run.What sets you apart from your competitors?
What sets Reputation Pros apart is simple: we deliver real results, not recycled strategies. Most reputation management firms don’t have the SEO expertise needed to truly move the needle. We do, and that’s a game-changer. I’ve personally shopped every major player in the space. I’ve studied their pricing, dissected their strategies, and built a platform that simply performs better. While others rely on passive monitoring or generic content blasts, we engineer campaigns that are targeted, tactical, and designed to dominate page one of Google. Staying sharp is a priority for me. I travel often to attend private masterminds and elite-level marketing conferences with some of the most respected names in the industry. In fact, I’m heading to Manchester now for the Masterminders SEO conference hosted by my good friends Kasra Dash and James Dooley, two of the top ORM and SEO minds in the UK. Being part of a global network of top 1% marketers gives me access to strategies, resources, and relationships that most others in this space simply don’t have. That edge directly benefits our clients. Speed is another advantage. Our campaigns launch within days, not weeks. Every solution is bespoke, whether you’re a Fortune 500 executive or a local business owner. We use only ethical, white-hat tactics. No shortcuts. No black-hat nonsense. Just smart strategy, real SEO, and measurable outcomes. At the end of the day, clients trust us because we combine elite-level SEO knowledge with airtight discretion and execution. That’s why we don’t just compete in this space, we lead it.To learn more about Reputation Pros, you can visit reputationpros.com
