How and when was Marzipan founded, and with what idea in mind?
Marzipan was founded in 2014 with a simple but pressing insight: there were so many brilliant businesses doing incredible work, but their online presence didn’t reflect that. Many were practically invisible on Google, stuck with agencies that weren’t delivering results, or had websites they were embarrassed by. We initially started with video content, helping them tell their story, but quickly realized the need to go further—to help them actually get found online. That’s why we built Marzipan, to help people get found online and give them the visibility they deserve.You say that you offer “sustainable” web design. Can you please elaborate on the “sustainable” aspect?
Absolutely. For us, sustainable web design means creating digital experiences that serve both businesses and the planet. Environmentally, that means prioritizing lightweight builds, clean code, and carbon-conscious hosting—resulting in super-fast websites that use less data and emit less carbon. But sustainability also means longevity. We found that many companies end up rebuilding their websites within a year due to poor performance. So we design sites that are built to last—fast, effective, and optimized with SEO from the start—so they continue to perform and deliver value for years to come.In the day and age of AI, how much is SEO affected by it, and what can you tell me about your AI-driven SEO services?
Great question. SEO has probably changed more in the last 12 months than it has in the last decade. With AI delivering instant answers, it’s no longer just about keywords, it’s about authority, clarity, and being genuinely useful in the exact moment someone is searching. At Marzipan, we use AI to enhance, not replace. our SEO services. Our AI-driven approach combines strategic thinking with smart automation, allowing us to dig deeper, faster, and work more efficiently. As platforms like Google and Instagram evolve, SEO is shifting toward a more holistic, brand-wide presence. So instead of gaming the system, we focus on understanding how people search, how AI interprets that, and how to ensure our clients show up meaningfully across all digital touchpoints. That’s where we’re seeing great results.What other services do you offer?
Marzipan specialises in three core areas:- Web Design & Development — high-performance, brand-aligned websites that convert.
- SEO & Content Strategy — to get found, stay visible, and grow sustainably.
- Paid Digital Campaigns — including Google Ads, Meta, and LinkedIn Ads, strategically managed to drive traffic and conversions.
What sets Marzipan apart from its competitors?
Marzipan definitely isn’t the biggest agency around, and, honestly, we don’t want to be. Our clients choose us because we’re small, agile, and truly get in the trenches with them. We don’t rely on cookie-cutter, jargon-heavy approaches. Instead, we’re hands-on, present, and lead our clients every step of the way with clarity and purpose. What really sets us apart is our proven system that we call “The Marzipan Methodology”. It’s how we help our clients get seen, get remembered, and become more strategic with their digital presence. That’s how we manage our projects and relationships—with purpose and partnership. It’s simple, strategic, and scalable — and it works. Whether we’re working with a social enterprise, a B Corp, or a founder with a big idea, our focus is always the same: clarity, momentum, and measurable outcomes.Is there anything else about your work that you’d like to share that we haven’t covered?
If we had to sum it up: we build websites and strategies that actually work; that get found on Google; that reflect your purpose; that convert curious visitors into loyal customers. This might sound a bit cheesy, but we really pride ourselves on customer kindness. We’re a values-driven team, and many of our clients are doing meaningful work, whether it’s innovative startups or impactful community groups, for example. We feel incredibly proud to support these kinds of projects and help them shine online. It’s genuinely rewarding, and we look forward to continuing that work for many years to come.To learn more about Marzipan, you can visit marzipan.com.au
