BigCartel is a decent website builder, but it won’t give you the full set of features you’ll get with the top website builders like Wix.
BigCartel is a browser-based website building solution designed for artists looking to sell their products online. Founded by Matt Wigham in 2005, the service now hosts over 250,000 online stores – many of them by artists from around the world. From their marketing and features, it’s clear that BigCartel is focusing on smaller creative setups rather than massive online stores. Rather than offering all the bells and whistles many other major e-commerce platforms have, BigCartel has kept things simple, providing just enough functionality for small shops to get up and running without a steep learning curve and time investment.
With their packages, you get real-time visitor analytics, SEO tools, order and inventory management, and promotional tools. Plus, you can manage your shop from your phone or tablet via their mobile-friendly website or iPhone/iPad app. You can even use the app to handle in-person sales at pop-up stores, craft fairs, and other live events. The BigCartel dashboard is about as user-friendly as can be: from the four big icons at the top, you can manage your latest orders, current products, ongoing promotions, or view your visitor analytics.
BigCartel has one free and a few paid packages. The free plan allows you to sell up to 5 products, use the app for in-person and Facebook sales, and gives you access to the real-time dashboard and pre-made themes. Free shops will be hosted under the BigCartel domain. Their most advanced plan allows up to 300 products with five images per product, the use of your own domain, full code customization, in-person and Facebook sales, and use of discount codes, inventory tracking, Google Analytics, and their real-time dashboard.
Before you make a decision, read my colleague’s comparison of the best website builders to make sure you’re not missing out on better alternatives.