Reviews and expert opinion ACTINIC

Actinic is a cloud-based e-commerce platform that affords European businesses the ability to create robust, fully-functional online stores. The software has been constantly improving over the years, and now stands as one of the most feature-packed e-commerce solutions at great value. Each package contains over 400 e-commerce features, from basic ones such as easy payment solutions and individualized product pages to value-added features such as abandoned shopping cart recovery and access to global marketplaces.

Actinic’s inventory syncs with both the web and desktop applications, which is great if you happen to sell from a physical store as well as online. You can even manage multiple sales channels from the admin console, taking orders from eBay, Amazon, social networks, and more. Your inventory will be automatically synced across all channels, and customers will be notified of low stock.

The e-commerce software can automatically create customer accounts, so customers can easily track their orders and check out their order histories. Plus, Actinic has provided a range of marketing tools to help their sellers increase customer satisfaction and sales conversions: everything from tailored promotions for users based on order history to customer loyalty and referral schemes. Campaign analytics have also been provided so sellers can design increasingly more effective, targeted marketing promotions.

Actinic’s mid-range Business plan includes promotional features for the site, such as coupons, discounts, and buy-one-get-one-free offers. You can also display related products when your customers are checking out a particular product, and the creation of customer accounts is only available with this tier onwards.