WPP, the world’s largest advertising agency, has partnered with chipmaker NVIDIA to work on a generative AI content engine
that will enable advertising teams to speed up commercial content creation significantly. The new product will be available to WPP clients only.
Jensen Huang, NVIDIA’s founder and CEO, introduced the new content engine during the annual computer expo COMPUTEX Taipei
. He revealed that the product will enable WPP clients to create a large volume of brand-relevant ad content for a fraction of the time needed currently.
“With Omniverse Cloud and generative AI tools, WPP is giving brands the ability to build and deploy product experiences and compelling content at a level of realism and scale never possible before,” Huang said.
NVIDIA’s demo featured a car driving through a desert. The content engine can take that same car and place it in various locations and settings – from the busy streets of New York to the English countryside – to market it to different audiences without needing to hire a whole production team in each location.
It remains unclear how WPP’s and NVIDIA’s new product will affect the advertising industry in terms of job replacements, but fear among the creative industry is on the rise
. WPP said the new product “outperforms current methods” that typically require teams to produce content manually.
The new search engine brings unparalleled speed and efficiency to commercial content creation, meaning that with it, smaller creative teams may be able to produce the output that was once possible only for large teams.
Since Microsoft and OpenAI launched their game-changing chatbot ChatGPT, both tech giants and enterprises from various industries have embraced AI at rapid rates. Microsoft has already integrated OpenAI’s technology into a large portion of its products, revamping them with new AI capabilities
Among the companies that joined the AI frenzy is ActiveCampaign, which recently introduced an AI content creator for marketing
. Google, LinkedIn, IONOS, and Grammarly are just a few big names that have also integrated AI features across their platforms and products.