Inside this Article
Overview
First, let’s take a look at some general statistics about visual content marketing. What works, what doesn’t, and everything else in between.1. Visual Content is Engaging

2. First Impressions are Key

3. Visual Content is Remembered

4. Color is Vitally Important

5. Tell Stories About Your Brand

6. Every Story Needs a Protagonist

7. Solve Customers’ Problems

8. Content Priorities Post-Covid

9. Marketers’ Biggest Challenges

10. Marketers Need to Create Quality Content

11. Don’t Cut Corners on Spending

12. How is Visual Content Produced?

13. Visual Content Is Important

14. Digital Visual Is on the Rise

Types of Visual Content
There are loads of different types of visual content that you can use. Here are statistics on some of the most important content types.15. Visual Content That Marketers Use

16. Graphics Are Most Impactful

17. Video Content is Huge

18. Video Solves Problems

19. Video Boosts Sales

20. Infographics Boost Learning

21. Photography is Critical

22. Live Streaming Has Risen

23. Interactive Content Can Be ‘Reused’

24. Memes, GIFs, and Emojis Increase Clicks

25. The Data Visualization Industry is Growing

Top Visual Marketing Channels
Next, let’s dive into the statistics about marketing channels (i.e. the places through which marketers distribute visual content).26. Which Platforms Are Marketers Using?

27. Digital Billboards Still Work

28. Traditional Print Media is Declining

29. Branding Consistency is Key on Email

30. Video in Email is Great

31. Where Are People Watching The Most Video?

32. Add Visuals to Your Blog

33. Teens Love Visual Social Media Platforms

34. Target People With Instagram Stories

35. TikTok Shares Have Skyrocketed

36. Influencer Marketing is Big Business

37. Instagram’s Best for Influencer Campaigns

38. Pinterest Drives Conversions

39. Be Mobile-Friendly on Twitter

40. Twitter Is Most Popular With 25-49 Year Olds

41. LinkedIn Users Love Images

Emerging Trends in Visual Marketing
There are some trends you need to look out for in visual content marketing heading forward. Jump on these trends early, and you could see some positive results.42. The AR/VR Market Is About To Explode

43. VR Provides Better Conversions

44. “Try Before You Buy” with AR

45. Visual Search Improves Customer Experience

46. Go Viral or Go Home

47. Top Color Trends in 2021

48. YouTube Shorts is Growing Fast

49. Keep Investing in Video

50. Live Video Keeps Growing

51. AI Adoption Varies Across Industries

52. Personalize Customer Experience With AI
