How Momentum Boosts Profit for 200+ Clients With Digital Marketing:Q/A with CEO Jimi Plouffe

Welcome to this new interview by Website Planet. Our host today is Jimi Plouffe, CEO of Momentum, a Michigan-based digital marketing firm serving over 200 clients.

We looked at how their comprehensive approach to digital marketing leads to improved online visibility and increased profits for their clients, and what future trends they keep an eye on to further their growth in the next few years.

Introduce yourself and your company

We are a Michigan-based digital marketing firm dedicated to helping small business owners achieve significant results through our streamlined digital marketing process.

Since our inception in 2010, Momentum has grown from serving 5-6 clients to over 200, leveraging tools like WordPress, WP Engine, Cloudflare, and a comprehensive client dashboard for lead and phone tracking and reporting. However, our success is measurable not just in the number of clients we serve but also in the tangible growth and profits they see from their online marketing efforts.

From a small startup to a leading provider of SEO, PPC, hosting, support, and WordPress website design/maintenance, we’ve come a long way.

What problems are you solving for your customers and audience?

Many small business owners struggle to make their mark online amidst stiff competition and ever-changing digital landscapes. The common pain points that stop them include ineffective SEO strategies, underperforming PPC campaigns, and the lack of a cohesive digital marketing plan. Without solving these, businesses risk invisibility online, missed opportunities for engagement, and ultimately, lost revenue.

Our approach at Momentum is distinct. We dive deep into understanding our clients’ goals and needs through regular collaboration and using top SEO and digital marketing research software to uncover opportunities and navigate around hidden roadblocks.

This method not only addresses the pain points head-on but also ensures that our solutions are tailored and effective, resulting in significant benefits like improved online visibility, increased leads, and higher profits for our clients.

Which types of companies benefit the most from what you offer?

Our services are particularly beneficial for small to medium-sized businesses across various niches and industries that aim to enhance their online presence. These companies often face unique challenges in digital marketing, including limited resources and expertise to effectively compete online.

By partnering with Momentum, they gain access to specialized skills and tools that enable them to achieve the outcomes they’re looking for:

✅ increased traffic

✅ better leads

✅ more conversions

What makes them eventually choose you over your competitors?

Clients who switch to Momentum often share that what sets us apart is our customer-centric approach, our comprehensive suite of services, and the measurable results we deliver.

They highlight the ease of working with our remote team, the transparency of our processes, and the regular, insightful interactions they have with us through monthly meetings and using tools like Notion, Slack, and Google Workspace. The transformation they experience — higher online visibility, improved lead generation, and better ROI on their digital marketing spend — is often what they mention when recommending us to others.

Since you started, what helped you grow and retain your audience?

Our growth and retention strategy centers around delivering exceptional customer service and results. By focusing on the basics of digital marketing and employing a suite of powerful tools like SEM Rush, Ahrefs, and Google’s suite of analytics and advertising tools, we’ve been able to drive traffic and convert it into sales effectively.

We maintain a great rapport with our clients through regular communication and by providing clear, actionable insights into their digital marketing performance. This approach has not only helped us retain our existing clients but also attract new ones through word-of-mouth and referrals.

What tools are you using to run your business and daily activities?

Our tech stack includes a variety of tools that streamline our operations and enhance our service delivery. Notion, Slack, and Everhour facilitate our internal communications and project management, while Google Workspace supports our day-to-day business activities.

For digital marketing, we rely on SEM Rush, Ahrefs, SpyFu, Screaming Frog, Site Bulb, and Google’s tools. This combination of productivity and specialized tools allows us to work efficiently and deliver high-quality services to our clients.

What perspective do you have about where your industry is headed?

The digital marketing industry is continually evolving, with new technologies and strategies emerging regularly. One challenge is keeping pace with these changes and ensuring our clients’ marketing strategies remain effective.

However, this also presents opportunities to innovate and lead in the adoption of new techniques and tools. We believe the future will see an increased emphasis on personalization, automation, and data-driven decision-making in digital marketing. By staying at the forefront of these trends, we aim to provide our clients with cutting-edge solutions that drive their success.

What’s in the roadmap for your future?

Looking ahead, we plan to expand our services into new niches and regions, leveraging our expertise to help even more businesses succeed online. Our short-term goals include enhancing our service offerings with the latest digital marketing tools and techniques, while our long-term vision is to establish Momentum as a leader in digital marketing innovation.

We’re closely monitoring trends like AI and machine learning, anticipating their impact on our industry and preparing to integrate them into our services to keep our clients ahead of the curve.