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Pioneering Podcasting with Podpage

Pioneering Podcasting with Podpage

Bethenny Carl
Meet Brenden Mulligan, the force behind Podpage – a game-changer for podcasters. In this interview, explore the journey from Onesheet and Launchkit to Podpage. With over 30,000 podcast creators on board, Podpage simplifies website management, letting creators focus on content. Dive into Podpage’s evolution, standout services, and Brenden’s vision for the podcasting future. Join us at Website Planet as we unveil the story of Podpage and its mission to empower podcasters globally.

Please present Podpage to our audience

Podpage is a website builder designed exclusively for podcasters, serving over 30,000 podcast creators to date.

We provide a user-friendly solution, simplifying website creation. Podcasters merely need to input their RSS feed, and we take care of the rest. Our platform automatically generates a search engine optimized website that updates itself whenever a new episode is published, alleviating the burdens of website management and allowing podcasters to focus on content creation.

We’re used by podcasters just starting out, hall-of-fame podcasters like Dave Jackson from the School of Podcasting, and even the inventor of podcasting himself, the podfather Adam Curry.

Please describe the story behind the company: What sparked the idea, and how has it evolved so far?

The inception of Podpage is rooted in my 15-year journey in website builder development. Previously, I created Onesheet, a simple website builder for musicians in 2010, and Launchkit, a website builder for app developers in 2014, which Google acquired.

In late 2019, I noticed that many podcasters didn’t have a website. They relied on Google to send people to Apple Podcasts, Spotify, etc… With my experience in the music industry, I saw first hand the issues when a creator doesn’t have a direct relationship with their audience, and know how that leads to problems when platforms change their terms/algorithms. So I knew I wanted to make it easy to build a direct relationship with listeners, and I think that starts with having a website.

To do that, I wanted to do that in a way that didn’t require podcasters to get bogged down in website intricacies. The initial version of Podpage was a basic tool for importing episodes. After tens of thousands of podcasters have given me feedback, Podpage has transformed into a comprehensive marketing platform, offering complete and search engine-optimized web pages tailored to the specific needs of podcasters.

What services do you offer?

Podpage boasts a rich array of podcast-specific features. These include automation to keep your page updated as new episodes are released, dedicated pages for each episode with comprehensive information indexed in Google, user-friendly media players for direct episode playback, follow links to various podcast platforms, convenient links for quick access, imported reviews from Apple Podcasts, tools to assist new listeners in discovering the best episodes, user-friendly redirects for sponsors and affiliates, an Apple Smart Banner for iOS users, easy transcript integration, and simplified rating processes.

Our engagement features help podcasters connect with their audience effectively. We offer voicemail collection, a mailing list integration for building a subscriber base, episode search functionality, comment sections for listener interaction, dedicated contact pages, and the capability to upload downloadable files.

Additionally, we provide guest management tools, including a guest intake form, guest profiles, automatic guest alerts, and the ability to export guest data. We also assist in podcast monetization with options like donation requests, premium membership sign-ups, a built-in storefront for merchandise, and support for private feeds.

What is the mission of Podpage?

At Podpage, the mission is to empower as many podcasters as possible to focus on creating remarkable content and engaging with their audience, without the need to worry about the technical aspects of website management. We aim to transform the podcast website into a central business hub for podcasters, where they can effectively market their content, generate revenue, and attract more listeners.

Essentially, we want podcasters’ websites to work for them, freeing them to concentrate on their core talents.

What separates you from other similar websites/companies?

Podpage’s key differentiators from platforms like WordPress, Squarespace, and Wix are evident.

While WordPress offers advanced customization, it often comes with a steep learning curve and hidden costs related to hosting, backups, and plugins. In contrast, Podpage provides an all-in-one, user-friendly solution, simplifying the website creation process and encompassing essential features.

Squarespace and Wix are excellent website builders, but they lack the specialized features crucial for podcasters, such as episode importing, review integration, and voicemail collection. Podpage’s exclusive focus on podcasting ensures that podcast creators have access to the tools and features they need, all in one place.

How do you envision the future of your industry?

Podcasting has become a powerful medium for passionate individuals to educate and share their interests with a diverse audience. The future may bring new formats, such as video feeds for previously audio-only podcasts, but the independence and openness of podcasting will persist as a means of sharing information with niche and mainstream audiences interested in a wide array of topics.

At Podpage, we plan to evolve alongside the industry, providing podcasters with the necessary tools to excel in this dynamic space.

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