Building a real estate website doesn’t have to cost a fortune. There are tons of free website builders out there that promise to help you set up a slick, modern, and functional site that will help you stand out in a very competitive market.
However, once you dig into most free website builders, they often miss the essentials, like property search filters, virtual tour support, or even templates designed for real estate. Without those, your site might look nice, but it won’t do much to attract serious buyers or renters.
That’s why I tested the most popular free website builders and narrowed them down to the ones that will actually support your real estate business. Wix stood out as the most comprehensive free option, offering numerous free real estate templates, easy customization, and features typically found only on paid plans. Read on to see what Wix can do and how other options stack up.
Short on Time? These Are the Best Free Website Builders for Real Estate in 2025
- Wix – The best free option with real estate-specific templates, full customization, and advanced tools to showcase listings.
- SITE123 – Beginner-friendly and free AI-powered website builder with multilingual support for international real estate businesses.
- Webador – Create a professional-looking real estate website for free with simple drag-and-drop design tools.
What We Look For in the Best Free Website Builders for Real Estate
When evaluating the best free website builders for real estate, I focused on industry- specific features that will improve your ability to attract and retain clients. I also focused on builders that are easy to use and don’t require technical expertise to create a fully functional website.
- Real estate templates. All the builders on my list offer well-designed templates tailored to real estate agencies and individual agents’ needs. These templates can be easily customized to fit the brand, style, and services you offer.
- IDX/MLS integration. These builders allow you to integrate listings from MLS databases so they automatically update and display on your website. This can help you improve your site’s property search capabilities, capture more leads, and connect with clients.
- Strong SEO tools. Features that will help improve your website’s ranking in search engine results come standard with all these builders. Many offer personalized SEO checklists and detailed guides for building your online presence.
- High-quality photo and video support. All these builders offer customizable multimedia image galleries for your listings that include 3D virtual tours or videos, 360-degree photos, zoom, and other interactive features. Many automatically enhance image/video quality.
- Business management features. These builders provide excellent marketing tools, CRMs (built in or integrated), customizable lead capture forms, and online appointment booking. These features can help you manage your work while creating a user-friendly experience for prospective and existing
If you’re looking for an all-in-one free solution for your real estate business, Wix is your best option. Wix offers 2500+ free templates, including 40 specifically designed for real estate – the most of any builder on this list. All templates come with useful features such as automated marketing tools, listing portfolios, event calendars, appointment booking, dynamic maps, and more.
You can also count on helpful tools, such as built-in chat for real-time interactions with potential customers and social media integration/email marketing for promoting your brand and expanding your client base. Blogging features allow you to post informative tips about home purchase and ownership that can establish your credibility.
If you’ve never built a website before, Wix’s intuitive AI website builder will design your website for you at no charge. The free plan is generous and ideal for quickly setting up a real estate website and testing everything Wix offers. But I’d recommend one of its affordable paid plans to get additional storage, unlimited bandwidth, a free custom domain, and other advanced tools.
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Features
- IDX/MLS search capability. Wix offers IDX integration via popular services like IDX Broker and iHomeFinder. That way, you can display live MLS listings on your site.
- Wix Pro Galleries. You can display property photos, videos, and descriptions in fully customizable layouts. Advanced settings let you optimize visuals, add animations or call-to-action buttons, and even integrate 3D galleries and virtual tours for an immersive viewing experience.
- Personalized SEO optimization plan. The Wix SEO Setup Checklist will tailor a step-by-step SEO plan for your real estate website that offers targeted tips and an interactive checklist to help you optimize your online presence. This can help you attract targeted traffic and encourage potential clients to get in touch.
- Wix app marketplace. Wix offers hundreds of apps, including Wix Events for open houses, Wix Video for virtual tours, and Wix Forms for lead capture or loan prequalification assessment.
Read our expert Wix review for more details.
| Real estate templates | ✔ (40 pre-built real estate templates and free AI websites) |
|---|---|
| IDX/MLS integration | ✔ |
| Free plan | ✔ |
| Starting price | $17.00 |
2. SITE123: Fast and Free Real Estate Website Setup
SITE123’s free-to-use editor and 3-step setup process make designing your real estate website remarkably easy. However, this simplicity doesn’t come at the expense of essential features, such as appointment booking, multimedia gallery layouts to display property listings, client testimonials/reviews, and IDX integration.
While testing SITE123, I also learned that, though it only has one pre-built real estate template, SITE123 will create a custom template for you. You can further personalize your template with your own images, videos, and text – or ask the new AI tool to develop headers and other website content.
If your real estate business is based in a large city or multilingual community, or you want to attract international buyers, SITE123 is a good choice. It allows you to build a website in one of 80+ languages and make it multilingual without having to add specialized software or plugins. Prospective clients can choose their preferred language from a drop-down menu, which can mean the difference between closing a deal or losing a sale.
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Features
- Video property presentations. SITE123 gives you multiple ways to add video to your website. You can embed video content in property presentations, link to videos posted on social media, and even create a video page for a particular listing.
- Custom lead capture forms. You can choose from a variety of pre-built form templates to collect leads from buyers and sellers. SITE123’s form builder tool lets you customize 11 different form features and create automated messages when a client submits a form.
- Free landing pages. SITE123 doesn’t limit you to a single website like some builders do. You can build multiple free landing pages to highlight a new property development, special event, or as part of a marketing campaign.
- Excellent customer support. A hallmark of SITE123 is its helpful customer service, available 24 hours a day, seven days a week. You’ll never have to wait to get an answer to a question or solve a website issue.
For more information, see our full SITE123 review.
| Real estate templates | ✔ (pre-built and AI designed real estate templates) |
|---|---|
| IDX/MLS integration | ✔ |
| Free plan | ✔ (250 MB storage & bandwidth) |
| Starting price | $12.80 |
3. Webador: Build Simple Real Estate Websites for Free
Webador is committed to giving you the tools to design a fully functional website in 10 minutes or less – all for free. You have two options: you can choose any free Webador template and customize it using the drag-and-drop editor, or have the AI tool create a tailored real estate website prefilled with relevant content for even faster website building.
The drawback to Webador is that you won’t have total control over your site’s design, and its feature set isn’t as robust as other free builders like Wix. Still, all the essentials are there for a simple, professional real estate website that gets results.
Webador’s free plan gives you the tools to grab visitors’ attention with appealing property presentations and build your online reputation with marketing, social media, and blogging features. I’d recommend upgrading to one of its low-cost paid plans to access advanced analytics/SEO optimization tools, HD video, e-commerce, and customizable forms. You’ll even get the first three months for free.
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Features
- Unlimited storage. Unlike other website builders, Webador offers unlimited storage on its free plan, a real plus for content-heavy real estate sites. You’ll also get unlimited bandwidth, so you won’t have to worry about prospective clients running into a problem accessing your website.
- Useful widgets for realtors. You can simply drag-and-drop widgets to add customizable image galleries, a video player, or audio content. You can also upload and share documents about new subdivisions, coop/rental apartments, and commercial office buildings with prospective buyers.
- Client ratings. Favorable client reviews/testimonials can support your credibility and encourage sellers and buyers to work with you. Webador allows you to add a five-star rating system to any page of your website.
- Sell online. For realtors that focus on rental homes/apartments or offer property management services, Webador’s simple e-commerce setup is a plus. You can modify pricing and add special labels to share price drops and trending properties.
Our in-depth Webador review has more on e-commerce features.
| Real estate templates | ✔ (AI designed real estate templates) |
|---|---|
| IDX/MLS integration | ✔ |
| Free plan | ✔ |
| Starting price | $5.00 |
Squarespace doesn’t have a free plan, but it does offer a 14-day free trial (with a one-time 7-day extension). The catch: you can’t publish your trial site live until you subscribe. Still, the trial lets you test nearly every feature risk-free, so you’ll know exactly what you’re paying for before committing, which is why it earned a spot on my list.
If you want a real estate website with exceptional visual appeal, consider Squarespace. It offers two ways to build your website: choose any of its professionally designed templates (including several built for realtors) or have its new Blueprint tool create one for you. Then easily customize it to match the look and feel of your brand.
All templates are mobile responsive and come with multimedia property portfolios, which is essential when many home buyers now shop on their phones. Other features allow you to monitor and analyze your website traffic, design targeted banners/promotions, invoice clients for photo/video shoots, and tag properties when there’s a price change.
Features
- Impressive marketing tools. Squarespace’s marketing tools let you create targeted campaigns to promote your brand and listings. Customizable email templates (including options for real estate) make it easy to add visuals and match your site’s style.
- Client relationship management. You can collect and store client information, segment leads, and use data to build long-term relationships with home buyers and sellers. You can also integrate third-party CRMs using Squarespace extensions.
- Custom scheduling. Squarespace’s appointment tools streamline scheduling for realtors and clients. They automate communication, simplify viewing management, and offer clients an easy way to book property viewings online.
- Social media integration. Integration with all the leading social media platforms lets you post pictures, links, and descriptions for properties, price drops, and open house events. This can help you promote your services and connect with more home buyers, sellers, and renters.
Want to learn more? Check out our expert Squarespace review.
| Real estate templates | ✔ (pre-built and custom AI designed real estate templates) |
|---|---|
| IDX/MLS integration | ✔ |
| Free plan | No, but there’s a 14-day free trial |
| Starting price | $16.00 |
5. Hostinger Website Builder: Advanced AI Tools With a Free Trial
Hostinger doesn’t have a free plan, but it does provide solid features at budget-friendly prices, including online appointment booking and lead capture/marketing tools. What’s more, Hostinger offers a 7-day free trial of its AI website builder plus a 30-day money-back guarantee on all its plans, so you can test the platform risk-free.
Hostinger stands out for its suite of impressive AI tools that simplify website design. In addition to an AI template generator, it offers a writing assistant for realtors who need help developing content and photo enhancement tools to help their properties shine. Ideal for realtors who lack time or technical skill and need a helping hand, it can also help you generate slogans, logos, and business names.
I like Hostinger’s heatmap feature, which helps you analyze your site, predict how visitors will engage with content, and make suggestions to improve conversions. The biggest issue is the lack of an app store – while you can still integrate third-party IDX software to sync your site with MLS databases, you’ll have to set this up manually.
Features
- Intuitive drag-and-drop editor. Hostinger’s drag-and-drop editor makes it easy to rearrange sections, add content, and preview changes. You don’t need coding skills or much tech knowledge to create something professional.
- SEO tools and AI SEO Assistant. Hostinger’s SEO tools, including an AI assistant, guide you through optimizing your site to boost visibility and attract buyers – no expertise needed.
- Fully functional mobile editor. Hostinger lets you build and edit your site right from your phone. That’s ideal if you’re often on the go, hopping between showings and meetings. You can also switch between your mobile device and computer without losing any edits.
- A Getting Started tour. There’s a “Getting Started” tour that makes the website creation process less intimidating. It takes you step by step through picking a template, editing your styles, and navigating the platform.
Our expert Hostinger review has more details.
| Real estate templates | ✔ |
|---|---|
| IDX/MLS integration | ✘ |
| Free plan | No, but there’s a 7-day free trial |
| Starting price | $2.99 |
Although IONOS doesn’t offer a free plan, it’s earned a place on this list thanks to its low-cost plans and excellent value. For just a few dollars a month, you get a professional website with no ads, a free custom domain, business email, and dedicated support. You’ll also be protected with a 30-day money-back guarantee that lets you try everything out risk-free.
Ready-made color schemes, sections, and layouts help you build an attractive website quickly. You can add photo galleries, slideshows, and videos to showcase your properties. Other tools let you customize contact forms, send out newsletters, and allow clients to book appointments for viewings or consultations online.
Every IONOS MyWebsite Now plan includes plenty of storage and unlimited bandwidth, plus extras like a personal support consultant to guide you through the website design process and offer help when needed. That said, I often struggled to get in touch with my designated support agent and had to rely on live chat, which wasn’t all that helpful.
Features
- Handy AI tools. When you enter details about your real estate business, IONOS’s free AI builder will create a fully customizable website in minutes. Other AI-powered tools can write content, create brand-aligned visuals, and generate page titles and descriptions for improved search engine ranking.
- Competitor tracking. IONOS will keep you up to date on your competitors’ Google ranking, reviews, and social media activity. This can help you identify opportunities and adjust your marketing strategy.
- Website analytics. In-depth insights into visitor behavior can help you tailor your content to enhance user engagement and lead generation.
- Ranking Coach. Crucial for attracting potential property buyers, this useful tool provides custom strategies and actionable steps to improve your website’s online visibility.
You can learn more about IONOS in our expert review.
| Real estate templates | ✔ (pre-built and AI designed) |
|---|---|
| IDX/MLS integration | ✔ |
| Free plan | No, but there’s a 30-day money-back guarantee |
| Starting price | $1.00 |
Other Notable Free Website Builders for Real Estate
7. Shopify
If you primarily rent properties online, you’ll like Shopify’s powerful e-commerce tools. You can easily build your website with one of Shopify’s free store themes or purchase a third-party real estate theme. Whichever option you choose, your theme will support high-resolution 3D images and videos and include lead capture forms, digital property lookbooks, and customizable checkouts so your clients can pay in their preferred currency.
There’s no free plan, but Shopify’s full-featured Basic plan offers good value for growing real estate firms. You can build your website and evaluate all Shopify’s features during a free trial period. The free trial is very short (just 3 days), but when I contacted customer service, they extended it. If you commit, you’ll only pay $1 monthly for the first three months.
8. BigCommerce
BigCommerce is good for larger real estate agencies with global ambitions. Its unlimited storage and bandwidth can help you manage extensive property listings, high-resolution photos, and virtual tour videos. Plus, you can create multilingual sites and region-specific websites to serve international clients or target diverse markets. You can even set up separate property catalogs for different locations and tailor the experience to specific regions.
One thing I like about BigCommerce is its API which gives you flexibility to connect your own tools or apps. The platform also has a basic blog system that you can use to share market insights or neighborhood guides. That said, BigCommerce doesn’t support IDX integration, which could be a dealbreaker if you rely heavily on MLS property feeds. Also, it doesn’t have a free plan but offers a 15-day free trial to test the waters.
9. WordPress.com
WordPress.com is highly customizable and powerful, making it great for content-heavy real estate sites even on the free plan. The trade-off is a higher learning curve compared to simpler builders, but if you’re comfortable experimenting, you’ll still have strong design flexibility without paying.
The free plan gives you hundreds of customizable themes, built-in blogging, and basic SEO tools, which is ideal if you’re starting small. However, the real power of WordPress.com comes from its plugins (including IDX/MLS integration and advanced marketing tools), which you’ll only get on the Business plan or above.
10. Network Solutions (formerly Web.com)
Network Solutions’ (formerly Web.com) cheapest plan includes flexible templates. It’s a good choice if you’re spotlighting a single property or showcasing an extensive portfolio. I particularly like the built-in colour wizard, which aligns your site’s colors with the color of an image on your site – I recommend using this on your brand’s logo to quickly set up your site.
To make things easier for you, Web.com offers widgets for features like client forms and countdowns for open houses to engage potential buyers. If you’re not tech-savvy, its Quickstart service can provide a professional to design your site. My only issue with Quickstart is that the service fee can be a bit hefty. Web.com doesn’t offer a free plan, but it has a generous 30-day free trial.
11. Jimdo
Jimdo takes a different approach to website design. There’s no template library to browse before you create an account. Instead, you’ll have a choice between two free builders. To harness the power of AI and quickly get a real estate site online, choose Jimdo’s AI builder. If you want more creative control, advanced features, and the option to customize your site’s code, go with Creator.
After testing both free plans, I’d recommend Creator for real estate agencies with multiple property listings and agent teams. Its free plan is more robust, and you use coding to integrate an IDX provider. Jimdo’s AI builder is better suited to single agents or property websites.
The Best Free Website Builder for Real Estate Agencies and Agents
Creating an online presence for your real estate business with a striking website is the most effective way to spread the word about your services and attract home buyers and sellers.
Of all the free website builders on this list, Wix stands out above the rest. It’s an excellent choice if you’re looking for an all-in-one solution with dozens of real estate themes, a user-friendly editor, design flexibility, built-in SEO tools, and full IDX integration. Plus, you can enhance your site’s functionality with hundreds of apps, many of which are free.
On the other hand, if you want an easy way to build a multilingual website, you can’t go wrong with SITE123. This free builder offers great features for lead capture and marketing, as well as handy AI tools to help you generate a template and SEO-friendly website copy.
If getting a simple real estate website up and running fast is your top priority, Webador is the best option. It gives you solid features and takes just minutes to learn – even beginners can build a professional real estate website in under an hour.
| Free Plan | Best Feature | Best For | Starting Price | ||
|---|---|---|---|---|---|
| Wix | ✔ | An all-in-one solution for all types of real estate needs | Real estate professionals who want the best | $17.00 | |
| SITE123 | ✔ | Fast and easy setup of multilingual real estate websites | Realtors working with global clients | $12.80 | |
| Webador | ✔ | Beginner-friendly builder for simple real estate sites | Simple property listing sites on a tight budget | $5.00 | |
| Squarespace | ✘ | Beautiful templates and impressive marketing features | Agencies wanting a polished, modern site | $16.00 | |
| Hostinger Web Builder | ✘ | Powerful AI tools to assist with the website creation process | Agents preferring a fast, hands-off setup | $2.99 | |
| IONOS | ✘ | Budget-friendly builder with useful business tools | Agents who need professional website features on a budget | $1.00 |
FAQ
What features should a good real estate website include?
Real estate websites need high-quality visuals of available properties, customer testimonials, and comprehensive information about the services you offer. IDX/MLS integration is a must. You’ll also want to include lead capture forms and user-friendly features for potential clients, including property search/filtering, live chat, online appointment booking, and event calendars for open houses.
Is Wix good for real estate websites?
Yes. Wix has the widest variety of templates designed for different real estate needs. Its user-friendly editor lets you quickly create a professional looking site that will show off your properties and encourage potential clients to get in touch. Wix’s free plan is generous and comes with industry essential features like IDX/MLS integration.
How much does a real estate website cost?
How much your real estate website will cost depends on your needs and preferences – but it doesn’t have to break your budget. Website builders with free plans, like Wix, also have affordable paid plans that offer excellent value. A budget-friendly builder like IONOS will let you create a website for just a few dollars a month.
What is the best real estate website builder?
Wix is the best website builder for real estate agencies and agents. It offers the widest selection of real estate templates, a user-friendly interface, and a drag-and-drop editor that makes it easy to get your site online. Outstanding features include multimedia property galleries, virtual property tours, interactive maps, and excellent SEO and marketing tools to drive traffic to your website and convert visitors to clients.
Can you make your own website as a real estate agent?
Yes, you can make your own website as a real estate agent. With a good website builder, you don’t need advanced technical skills or experience in web design. These platforms offer tools, templates, and features, like property galleries, contact forms, and lead capture tools tailored to your needs. Simply choose a builder that fits your budget and business goals, and you’ll be able to create a website in no time.
Can you really create a real estate website for free?
Almost every website builder in this review offers a free plan, including the top recommended platforms: Wix, SITE123, and Webador. These plans may have limitations (like subdomains) or may lack access to the builder’s most advanced tools, but you’ll still be able to build a free, fully functional real estate website.
If you’re still weighing which free builder to choose, our review of the 12 best free website builders in 2025 can help you make the right decision.
