Rytr Review: Can It Help You Create Great Content in 2024?

Rytr at a Glance

A Competent Writer, but a Fantastic Writer’s Assistant

Unusual spelling aside, Rytr certainly looks promising. The GPT-3-powered software boasts an impressive collection of features, like a wide variety of styles, tones, and even languages. Add to that a friendly user interface (UI) and even friendlier pricing, and it almost sounds too good to be true.

After days of research and careful testing, as well as a deep dive into other customers’ reviews, I found that although Rytr isn’t a content writing genie in a bottle, it’s definitely a useful tool. It won’t be your best bet if you’re looking for an all-in-one bespoke copywriter but for writers or content creators, Rytr is worth a closer look.

Its features for refining both your own text and its generated results can help you streamline your writing process – while still giving you the last word. It has its limitations (such as being only available in English, despite the ability to generate content in over 30 languages), but Rytr is undeniably a powerful AI writing assistant to add to your toolbox.

Is Rytr just the leg-up you need, or would you be better off with something more advanced? Keep reading to find out.

Everything You Need To Punch up Your Content

Rytr is much more of an AI writing assistant than an AI writing tool. What does that mean, exactly? For starters, it includes a wide variety of tools that can help you expand, reword, or even re-think content based on your original input.

If you’re looking for fully generated content, Rytr performs best at around the two-paragraph mark. Though the output quality starts to slightly lapse for long-form content, Rytr creates outstanding long-form outlines through its Blog Idea & Outline template. So you might not be able to write an entire dissertation using Rytr, but it can definitively provide you with some much-needed structure for larger projects.

There are some notable oversights, specifically the lack of collaboration features and real-time spell checking. Overall, Rytr is efficient, flexible, and its feature suite is enjoyable to use.

Create Content in a Variety of Different Voices for a Ton of Different Use Cases

Rytr allows you to generate text using over 40 use cases and templates on every plan. These use cases range from marketing-specific text, such as AIDA and PAS copywriting, to more creative uses like song lyrics and story plots. Like ChatGPT, if you aren’t happy with any of the pre-formatted use cases, you can always use the Magic Command option for more context-based text generation.

You can also choose the tone and creativity of the content you create. Tone refers to how the generated text feels, and it ranges from humorous to assertive, and even worried or urgent. Meanwhile, the creativity level affects how the generating algorithm is treated. The more creative the text, the more likely you are to receive unexpected results, which also means  that it’ll be more prone to factual mistakes.

Once again, most of these text results will require a bit of editing to match exactly what you want to say and how you want to say it. That’s why Rytr also gives you the option to create up to 3 variants at a time for any given prompt, which lets you compare different results without wasting your time clicking the “generate” button over and over.

A One-Click Editor at Your Fingertips

If you’re used to writing copy that’s ready to be published on your first try… Well, good for you. For the rest of us, however, there are bound to be parts of our text that often require a couple of extra passes before they’re ready. That’s where Rytr comes in.

You can use Rytr’s AI tool to improve, rephrase, expand, shorten, or even write full paragraphs from any highlighted text under 300 characters. With the “append” function, Rytr’s AI can expand a specific sentence or even create entire paragraphs based on a single, short sentence. These editing features are great if you must make quick changes on a tight deadline, want to overcome writer’s block, or need a different perspective on a passage.

Keep in mind that your tone and creativity settings will also apply to any text you prompt the AI to edit. That means that if you want to shorten a phrase in your essay about Kant’s moral philosophy but forgot to change the tone from “humorous,” you might get results like  “Categorical imperatives are totally rad, dude!”

You can also use these functions with fully generated text. However, I’ve found that they work a lot better if you start out with something original, which gives Rytr the opportunity to recognize your writing style.

Powerful Marketing and SEO-Oriented Features

Besides the previously mentioned copywriting frameworks, Rytr’s use cases also include social media and google search ads, landing page copy, and a selection of call to action and tagline options.

If you’re looking to improve your search engine rankings, Rytr offers tools to create SEO-optimized meta elements and keyword generation. You can also paste text from a rival high-ranking page and use the “keyword extraction” use case to discover the most important keywords for ranking. You can then use that information to include those keywords in your own content and improve your rankings.

Complement Your Writing With a Classic AI Chatbot and Image Generation

Though these tools aren’t the main focus, you can complement your writing with Rytr’s dynamic AI chatbot and DALL-E image generation features. Though the image generator isn’t outstanding, you can still use it to insert some visual interest into your articles.

On the other hand, the chatbot’s more dynamic nature makes it a better option if you’re just looking to bounce some ideas around. The chatbot works a lot like ChatGPT, all you have to do is input a prompt, select your language and tone, and send a direct message.

Something that I found particularly noteworthy is that Rytr’s chatbot took no time to generate a response, regardless of the prompt, tone, or language. Not only was the chatbot able to give me condensed explanations of everything from cooking recipes to general relativity, but it also  did a stunning job of self-adapting when I followed-up with prompts like “refine the previous text to be more serious,” “expand,” “shorten,” and more.

Privacy & Security

Rytr follows a strict set of rules and regulations to keep your data secure. Rytr fully adheres to the General Data Protection Regulation (GDPR) for EU residents and The California Consumer Privacy Act (CCPA). Though all credit card payments are processed through a third-party processor, it still ensures that your credit card info is secure under the rules set by the Payment Card Industry Data Security Standard (PCI-DSS).

Rytr clearly states that all content generated using its site belongs to you, with the exception of what you post on its forums. That means that whatever you create or generate using Rytr can be used as you see fit.

About as Easy as It Can Get

The whole point of an AI writing assistant is to help you develop your creativity by taking care of some of the hard things for you. It should ideally be easy to use so you won’t have to spend hours just trying to figure out how it works. Fortunately, everything about Rytr works to provide you with an intuitive and efficient writing experience.

At no point during my experience with Rytr did I ever feel lost about or confused about how to use the software or generate the results I was looking for. Sure, what makes it stellar are its AI features, but the pleasant UI makes it comfortable to create an entire document from scratch without switching between different software or even tabs.

Getting Started With Rytr

To get started with Rytr, all you have to do is go to Rytr.me and click on Start Ryting. You’ll have to create an account with your email address, or sign up by linking your Google, Facebook, or LinkedIn profile. If you registered using email, you might have to input a verification code sent to your inbox.

After that, you’re all set! You can start using the free version of Rytr immediately, or you can click on Manage Billing on your account tab to upgrade to a paid plan.

Generate Text in Over 20 Different Languages

If you’re writing for an international audience, Rytr offers every one of its text generation tools in over 20 languages. I wanted to test the quality of these results for myself, so a French-speaking friend and I took some time testing different prompts, use cases, and tones in French and Spanish.

The French and Spanish results from the prompts written in English were fine overall, but they did require some editing to make up for some errors in pronouns, grammar, and consistency. Interestingly, when you write your prompt in any of these languages, the results improve significantly.

That means that while you shouldn’t fire your translator yet, if you write your prompts in a language other than English, you can be confident that your results will be accurate and high-quality. It is a bit of a letdown that the service itself isn’t available in more languages, though.

A Simple Document Manager To Keep Your Work Organized

Rytr provides simple file management features to help you keep your work organized. On the Create tab, you’ll be able to see basic information about all your files, such as word count and last modified date. You can also create custom folders to categorize your work and mark important files for later reference.

If you want to elaborate on an earlier prompt or simply track your progress, the History tab saves all the relevant information about your previously generated prompts. You’ll see information about your original request, its language, use case, tone, and even the exact date it was created.

API Integration for Developers and a Chrome Extension for Everyone

If you’re a developer looking to integrate Rytr’s capabilities into your website or project, Rytr is one of the few AI-writing assistants that offer full access to its proprietary API. This can be an easy way to integrate AI writing into your project and add value for potential customers.

If you want to integrate Rytr’s content generation into your day-to-day text, you can also use its Chrome extension to generate content directly into your emails, cloud documents, and social media. Do keep in mind that the API comes with costs of its own though, so you will have to invest a little extra if you want to include this feature into your workflow.

Rytr Does Exactly What You Ask, but Refinement Options Are Limited

To test the quality of AI writers fairly, I’ll be using the same written prompt – in this case, a 2-paragraph mission statement for a nonprofit organization called the Wildlife Sanctuary Project (WSP). In addition to the mission, I’ll also include WSP’s vision for long-term sustainability, public education, and advocacy for animal welfare/rights.

I’ll then judge the results based on the quality of the output, how much it sticks to the prompt, how much refinement it takes to be usable, and how it compares to the result of other AI writers. Since Rytr offers such a wide variety of use cases and voices, I also tested several combinations with different prompts to see if there were areas where it particularly shone or struggled.

Overall, Rytr delivered quality results consistently, adhering to each use case and tone combination I tested. I was a little disappointed that Rytr doesn’t offer options for regenerating prompts or following through on its standard mode though. This means that while Rytr’s results were definitely high-quality, I had to manually make any edits that were necessary.

Rytr’s Abilities Made Me a Little Jealous

To generate text based on the standardized prompt, I chose the Magic Command use case paired with an Inspirational tone, with creativity set to Optimal. I was honestly expecting to have a lot more to say about the refining process, but Rytr blew me away with the quality of its first result. Sure, it did add some details here and there, but that’s what the creativity setting is for.

More impressively, when I compared the generated result with one generated from the same prompt with GPT-4, the result was virtually indistinguishable. In fact, I think I liked the Rytr results better (though that honestly comes to personal opinion).

Rytr’s tone variety is definitely one of its strong suits. I will say that its “funny” and “humor” tones tend to deliver somewhat repetitive structures, usually by ending a passage with a rhetorical question (“Our furry friends need a sustainable habitat to survive. Isn’t nature rad?”). But Rytr managed the more serious tones exceptionally well, and there is a clear difference in the results depending on the use case of your choice.

Performance Score: 4.8 (out of 5)

One of the Most Affordable Alternatives in the Business

Compared to similar options like AI Writer and Jasper, Rytr is one of the most affordable options of its kind. That’s good news considering that the free plan is rather limited, only giving you access to up to 10,000 characters and over 20 voice tones. That might sound like a lot, but I burned through most of it after generating text for my first two prompts.

If you’re looking for something more substantial, the Unlimited Plan gives you unlimited content generation, one tone match, and 50 plagiarism checks for only $9.00/month ($7.50/month for an annual plan). If you want to upgrade even further, the Premium plan gives you access to 35+ languages, custom use cases, and priority customer support for $29.00/month ($24.16/month for an annual plan).

Though the Unlimited plan is still incredibly affordable when compared to the competition, I’d recommend the Unlimited plan for almost anyone, unless you need to unlock multiple languages and custom use cases.

Great Knowledge Base and Supplementary Materials, but Disappointing Otherwise

If there is one area where Rytr could stand to improve, it’s customer support. Though it offers an extensive library of well-written supplementary material, if you want to contact another human being with any questions, your options are rather limited. Rytr offers support through email and live chat. The exact working hours for live chat are not clear, outside of not being available on weekends.

To test the quality of customer support, I sent a variety of questions through live chat. I wanted to test email too, but whenever I tried clicking on the Send us an Email button my browser would just freeze on the redirect page.

I started by asking what kind of model Rytr uses and whether the tool could be used for collaboration. I received very unsatisfactory answers to both questions about half a day later. Then I tried asking about the availability of support, and Rytr’s security policies. Ironically, I received no answer whatsoever to those questions.

Registered users get access to the Rytr forum, which seems a lot more active and filled with useful information. Despite this, Rytr’s support leaves a lot to be desired.