Wix Pricing Plans in 2025 – Hidden Fees + Tips To Save

Wix’s paid plans range from $17.00 to $159 per month (billed annually), but you can also get a forever-free plan. However, picking the right one isn’t as simple as looking at the price tag. Each plan unlocks a different mix of storage, features, and e-commerce tools – and the wrong choice can leave you paying for extras you don’t need or missing essential tools.

After researching every option, I found Wix’s Core plan ($29.00/month) hits the sweet spot for most users, unlocking e-commerce, marketing, and scheduling tools at a reasonable price.

In this 2025 guide to Wix pricing plans, I’ll break down every option, reveal hidden costs, and share money-saving tips so you can choose with confidence. Let’s find your perfect Wix plan, and make sure you’re getting the best deal possible.

Wix Price Plans: A First Look

Wix now has four main premium plans, a custom-priced plan for enterprises, and a free plan. This is a much simpler structure than before, when Wix had seven or more different plans. Since Wix’s last pricing overhaul, the plan tiers have been consistent globally – so you can expect the features of Light, Core, Business, and Business Elite to be the same no matter where you are.

Wix’s monthly cost can vary between $17.00 and $159, depending on your chosen plan and renewal period. And yes, Wix’s Free plan is truly $0 – a good starting point to test the waters – but it comes with Wix ads and a wixsite.com URL, so most serious sites will need to upgrade. All paid plans remove ads and include a free custom domain for the first year.

The main difference between the paid plans is as follows:

• Light allows you to connect a domain and remove Wix’s branding
• Core gives you access to basic analytics and the capacity to accept payments
• Business gives you access to more complete e-commerce tools
• Business Elite gives you access to the full spectrum of Wix’s e-commerce tools, priority VIP support, and unlimited storage

Here’s the basic pricing breakdown Wix will show you:

The difference between each plan runs a little deeper than that. Don’t worry, I’m going to break down everything you need to know about Wix pricing, such as:

• What’s included in each plan (and what’s not)
• The biggest pros and cons of each plan
• Who should – and shouldn’t – use each plan

Which Pricing Plan Is Right for You?

As you might expect, the main difference as you move between price ranges is the number of features Wix offers and how specialized specific tools can get. Let’s take a closer look at what each plan offers:

Wix Free Plan – A Good Starting Point for Personal Websites

Price: $0

With the free plan, you’ll be able to use any of Wix’s beautiful templates and its drag-and-drop website builder. Wix’s free plan also offers enough storage and bandwidth (500MB each) to create a solid foundation for your site. However, your website will display Wix branding at the top, and you won’t be able to create or connect a custom domain.

Unlike other builders, Wix gives you access to all its design features directly from the free plan. That means you can design your site exactly how you want it to be from the beginning, and only upgrade when needed.

Or, if you only need a website for a personal project, you can explore other options that keep costs down by checking out our list of the best personal website builders.

In summary, these are the disadvantages of Wix’s free plan:

• Limited resources. You’ll get 500 MB storage and 500 MB bandwidth – that’s good for testing out a basic site, but not ideal for content-heavy sites.
• Wix ads. Visitors will see prominent Wix branding displayed on your site, which can make it appear less professional. These won’t show on any paid plan.
• No custom domain. Your URL will be “username.wixsite.com/site.”
• No e-commerce. You won’t be able to sell products or services, or even take donations.
• No Google Analytics. You’ll get some basic analytics that cover visitor numbers, but you can’t connect to Google’s analytics suite for more detailed statistics.

Wix Light Plan – The Cheapest Plan for a Custom Identity

Price: $17.00 per month (billed annually)

Light includes the essential functionalities you need for a professional website. To be more specific, the Light plan allows you to connect a custom domain and remove Wix branding from your website. It might not seem like much, but a clean-looking site with a professional domain is the bare minimum you will need if you want your site to be taken seriously.

Besides that, Light gives you 2 GB storage space, unlimited bandwidth, and access to a simple marketing suite. If your website is a team effort, this plan also allows you to work with up to two collaborators.

All paid plans include a free domain for a year if you pay annually. That said, Light doesn’t include e-commerce tools nor Wix’s free app vouchers for Events Calendar and Get Found Today.

Wix Core Plan – A Big Leap in Functionality for a Small Increase in Price

Price: $29.00 per month (billed annually)

Wix Core offers 50 GB storage, Google Ads integration, the Site Analytics app, and lets you invite up to 5 team members. That means Core is a huge step up in terms of features, functionality, and power.

Core is also the first plan with basic e-commerce features, such as accepting payments on your website, selling on Facebook and Instagram selling subscription plans, and dropshipping up to 25 products via Modalyst. If you want to make some revenue off your website, set up recurring payments, and incorporate basic e-commerce functionalities, then Core is a great place to start.

Another bonus is that you’ll get one free logo from the Wix Logo Maker from this plan onwards. This is a really helpful way for you to get your business’s branding solidified.

Wix Business Plan – The Best Choice for Complete E-Commerce

Price: $39.00 per month (billed annually)

The Business plan doubles your storage space and gives you access to up to 10 collaborator roles. If you’re a videographer or you run any kind of media-heavy website, this increase in storage space can make a huge difference.

Wix Business’ biggest selling point, though, is that it includes many more features for a complete e-commerce experience. The Business plan gives you access to over 100 transactions per month worth of automated sales tax, the ability to create referral links for customers to share advanced branded e-gift cards, and options for managing transactions in up to 6 different currencies.

Wix Core vs Business – which is better? The Business plan’s extra tools (like advanced analytics and multi-currency support) are only worth it if you’re running a global online store with lots of transactions. If your store is still relatively small, Core offers better value.

Business Elite Plan – Not Worth the Price Hike

Price: $159 per month (billed annually)

As you might have guessed from the name, Business Elite offers just about everything the regular Business plan offers, only bigger. You get unlimited storage space, unlimited HD video hours, priority VIP phone support, and you can give access to 100 collaborators (versus 10 on Business). You’ll also get an advanced marketing suite with custom reports.

Wix Business Elite adds little beyond the Business plan, and at its price point, many specialized e-commerce platforms deliver the same or more for far less. Honestly, I see no reason for choosing Business Elite unless you enjoy throwing money away. In which case, there’s a link to my Venmo down at the author’s description.

Business Elite also gives you customized reports and the ability to dropship 50,000 products, capture up to 75 leads, and automate sales tax calculations for 500 transactions.

Business Elite offers more of everything, but nothing you don’t already get with the Business plan. Honestly, unless you’re running a large enterprise-level operation, Wix Business Elite isn’t worth the price. You’d be better off with specialized e-commerce platforms if you need that level of power.

If you’re looking for more advanced (yet reasonably priced) online store tools, take a look at our list of the best e-commerce website builders to help you get started.

Wix Enterprise Solution (Scaling Price)

Wix Enterprise is for large organizations that need advanced scalability, security, and dedicated support. You get custom pricing, tailored features, and a personal account manager and coach to help manage growth and performance. The Enterprise plan lets you deploy content at scale, streamline operations with SSO and custom roles, and integrate essential APIs.

Covering this plan is outside the scope of this guide, but just know it’s not really applicable to 99% of Wix users.

Wix Hidden Costs: 7 Things To Keep in Mind

Unfortunately, just looking at the stated price for each plan might not give you an accurate idea of how much you’ll pay. That’s because, outside of Wix’s stated price, there are some extra costs you should keep in mind.

While some of these might not seem that steep at first glance, it’s still important to be aware of them so you can plan your budget and avoid any unpleasant surprises.

Here are a few things you should keep an eye out for as you calculate your budget.

1. Wix’s Advertised Plan Prices Are for YEARLY Payments

Wix lets you pay monthly, yearly, biennially, or triennially. As you might expect, the month-to-month cost of each plan gets lower the longer your subscription period is. That’s pretty much the standard for most website builders, so it’s worth remembering whether you go for Wix or try an alternative instead. Remember, though, that Wix’s advertised monthly pricing applies to yearly billing cycles.

You can only see the prices for other billing cycles directly on the payment page. So, to compare your pricing options, select “Upgrade” on your Wix dashboard, select the plan you’re interested in, and then you’ll be able to see the price differences. Don’t worry – you can always go back if you’re just checking.

While choosing a longer billing cycle with Wix can save you money each month, remember you’ll need to pay the full renewal cost upfront. To know what that is, you’ll have to multiply the price shown on this page by the number of months on the cycle (for example, if I want a Business plan on a biennial cycle, I would have to multiply $35 times 24, which would come out to a $840 charge).

The difference between the monthly cost and the cost for longer billing cycles can be pretty significant, so it’s essential to take some time to consider which is more convenient for you. I also found that the more expensive a plan is, the lower the difference between billing cycles. Here’s a quick breakdown of Wix’s paid plans (excluding the Enterprise plan, which doesn’t have set pricing):

The difference becomes even more noticeable when you choose the longest possible billing period (3 years). For example, the overall price of the Wix Core plan will be 53% more expensive if you decide to pay monthly instead of triennially. In other words, you’ll be paying $450 more after three years.

While the option to choose the longest possible plan might sound appealing, it means you’d have to pay $846 upfront, which is no small ask for small business owners and hobbyists.

Paying for a year (or more!) upfront isn’t only cheaper in the long run – it also means you get these freebies (which monthly subscribers do not get):

• Free domain for a year
• Free Events Calendar app for a year (Light plan not included)
• Free Get Found Today app by Uberall for a year (Light plan not included)

The bottom line? You’ll have to subscribe annually to get the full value advertised by Wix.

You should also remember that Wix will automatically renew your subscription at the end of your billing period. This is pretty standard for website builders, so I wouldn’t call it a “hidden cost.” Still, make sure to cancel auto-renewal if you want to avoid unexpected billings at inconvenient times.

2. Free Domains Are Only Free for the First Year

You can connect a custom domain with all Wix paid plans, but the domain itself is not free forever. The free domain voucher included with an annual subscription is only good for the first year. After your first year with Wix, domain renewal requires an additional payment.

A free year of domain registration is still very useful, especially if you’re just establishing your online business and trying to save wherever possible, but consider the yearly price of domain registration into your budget after that first year. I recommend checking for more competitive deals with other registrars, as you may get a better deal.

3. You Have To Pay Extra for Domain Security

This one’s important to keep in mind. Even if your domain is free for the first year, it doesn’t include Private Registration, which protects your personal information from being linked to the domain name on public registries. Wix charges $9.90/year for Private Registration. While it’s an annoying extra cost, I highly recommend getting it, so your personal contact info isn’t exposed publicly.

4. All the Best Marketing Tools Require Extra Fees

Wix’s branding and marketing tools, such as its proprietary logo designer, are certainly helpful. But you should know that regardless of your plan, the free versions of these Wix integrations are very limited compared to the premium ones.

Though you can play around with the logo creator at will, you’ll have to fork over extra cash for the Basic or Advanced logo sets if you actually want to use your design. Also, Wix lets you send only 200 marketing emails a month for free.

If you want to send more emails or make them more appealing, you’ll have to choose one of three separate Wix Ascend email marketing plans. Like with domains, you may get a better deal with third-party email marketing services, so I recommend comparing prices, particularly if you’ve got a larger newsletter list.

5. Many Useful Apps Come at an Extra Cost

Although some are free, many of the most useful Wix apps (or at least their most useful features) require additional payment. Premium apps are available on the Wix App Market from both Wix and third parties, with prices ranging from around $3 to $100+ per month.

Before committing to a Wix plan, browse the App Market to see if any must-have feature for you (like, say, a membership system or advanced SEO tool) requires a paid app – and factor that into your cost.

For comparison, there are plenty of robust WordPress plugins available for free throughout many third-party markets, while Squarespace’s e-commerce plans already include many of the best features you can get with the Wix app market.

6. The Money-Back Guarantee Doesn’t Cover Everything

All of Wix’s premium plans come with a 14-day money-back guarantee, so you’d think that’d cover pretty much any purchase you make related to your subscription. It doesn’t – it only applies to the cost of your subscription.

So, if you forget to cancel your plan before it renews, you’ll be able to get it refunded as long as you contact Wix customer services within 14 days. But if you forget to cancel your domain renewal, app subscription, or any add-on subscription, you’re out of luck.

I recommend turning auto-renew off or setting calendar reminders for all of these subscriptions that aren’t covered by the money-back guarantee to get full control over how much you spend on your Wix website.

7. Wix Payments Includes Payment Processing Fees

If you sell online, note that Wix (via its payment provider, Wix Payments) charges ~2.9% + $0.30 per transaction, depending on the payment method. This isn’t unique to Wix, but it does cut into your revenue, so you’ll want to price your products accordingly.

Wix Plan Prices Vary by Location – Here’s How To Get the Best Deal

The price of Wix’s plans can change depending on your geographic location. For example, while the Business plan costs $39.00 per month in the United States, it comes to £25 in the UK, which (at the time of writing) translates to about $34.

Here’s a closer look at how the Business plan is priced per month (annually) across different regions:

*USD pricing based on currency conversion rates at the time of writing

Thanks to Wix’s location-based pricing, you can potentially save a lot by purchasing your plan via another country. Some Indian users report that they’ve been able to get the same prices as they would back home by using an Indian VPN server while travelling abroad.

Just be aware that you’ll have to pay currency conversion fees, and that this trick might affect which local services or apps show up.

One thing to note is that while Wix’s plan names and features are uniform now, the tax inclusion could vary. For instance, prices in regions like Germany include taxes in the advertised amount, whereas US prices might add tax at checkout.

Recommended Alternatives to Wix Plans

There is a lot to like about Wix, such as its incredible design freedom, easy-to-understand dashboard, and incredible template selection for all sorts of websites. Still, Wix might not give you what you need at a price that’s reasonable for you. So, before you sign up for a 3-year plan with Wix, it might be worth considering a different platform that offers similar features at a lower price.

These Wix alternatives show that some website builders offer more for your money. For example, Hostinger’s builder includes e-commerce in a plan cheaper than Wix’s Light plan, while Squarespace’s Plus plan charges a cheaper credit card processing rate. It’s worth exploring them if Wix’s offerings don’t quite fit your budget or requirements.

Ultimately, the right choice depends on your priorities. Wix is a strong all-rounder, but it’s not your only option for a feature-rich site within a given budget.

To learn about some other options, check out our list of free or cheap Wix alternatives in 2025.

So, How Much Does Wix REALLY Cost?

In the end, Wix can cost more than you first expect – especially if you add paid apps, domains, or other services – but for most users it still offers solid value for the money.

Most Wix users will end up paying somewhere between $17.00 and $39.00 per month for a standard plan without introductory discounts, plus around ~$45/year for a domain and any app fees. That’s not the absolute cheapest, but it’s competitive given Wix’s robust features.

If you’re on the fence, I’ve found the Wix Core plan hits the sweet spot for value. It’s the most affordable plan that includes e-commerce and provides sufficient resources to support growth. Light is great if you just need a simple brochure site, and Business is only worth it if your online store is scaling up. Business Elite is overkill for almost everyone.

By understanding Wix’s full pricing (including add-ons), you can avoid any unexpected surprises on your bill and choose the plan that fits your needs and your budget. A little research now can save you money and headaches later.

FAQ

How much does Wix actually cost?

You can start with Wix for free, but you’ll get far more from a paid plan. Its premium plans range from $17.00/month (Light) to $159/month (Business Elite) when billed annually.

Which Wix pricing plan is best?

Wix’s Core plan is best for most users because it gives you e-commerce features, SEO and marketing tools, a free custom domain for a year, and 50 GB storage for $29.00/month. The Light plan doesn’t support e-commerce, while the Business plan is best suited for larger e-commerce stores.

Is Wix billed annually or monthly?

Wix lets you choose your preferred billing cycle. You can pay monthly, yearly, biennially, or triennially. Just bear in mind that the shorter your payment term, the more you’ll pay per month – and you always have to pay up-front for your chosen term.

What is the downside of Wix?

One downside to Wix is that, because it tries to support all websites, it won’t necessarily offer what you need for larger or more niche websites. For example, if you have a large e-commerce website, you’ll likely get more value from Shopify than Wix. That’s why it’s important to look at alternatives to Wix to make sure you’re getting the best deal possible for your business.

To learn more about what Wix can (and can’t) do for your business, check out our comprehensive 2025 Wix review.