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Design mobile apps and websites in minutes with Uizard

Design mobile apps and websites in minutes with Uizard

Karen Wilson
Uizard is a design tool for non-designers. We enable non-designers such as founders, entrepreneurs, and managers to easily design apps and websites or other digital products.

What sparked the idea, and how has it evolved so far?

It took us a while to fully realize the scope of what we were building and the magnitude of the problem we were trying to solve.

At the core, we realized that design is ubiquitous in all industries. What we mean by this is that regardless of what industry you work in or what your company does – you will need to create digital products.

People sometimes make a decision on which company to use based on their digital platform. For example- people might choose one bank over another due to the user-friendliness of the mobile banking app. So, if you are a company and you can’t provide a good design user experience for your product, you are at risk of losing customers to your competition.

This is also true for internal tooling. You need to have the right tools in place for your customer and your product, but you also need the right tools in place to help your employees to perform.

The problem is that while design is important there are very few people in a given company that can design products, or that can turn the messy ideas into something tangible. That is where we come in. We try to leverage off the fact that a picture is worth a thousand words. We aim to enable non-designers to take their thoughts, design them and eventually align with their teams and their customers quickly and easily.

How does your tool/ platform work?

It is a full self-serve product, so customers can design directly in the tool. It is made to be extremely easy to use. We do provide customers with support if need be, but at the core, they should be able to use the product if they already have used programs such as PowerPoint, Google Slides, etc. It should feel really natural to jump onto Uizard and design an app or website.

Does Uizard assist in the actual design of websites/ apps? 

We have a design assistant which is fully automated. It is an AI design assistant that can help people do more complex things if they want to. For example: If you want your website to look like Twitter, the AI assistant will take over and help you get there. There is always a human in the loop but the automated platform will assist you in achieving your vision.

What should I do if my project is not coming together as I had envisioned? 

You can just contact support through our website. We will make sure that we help you get there. There is a possibility that you are unable to get there because you have not understood one of the features, or because the problem you are trying to solve is very complex.  Regardless, we will help you to figure out whether Uizard is the right solution for you.

Who is your target audience?

Our current target customers are entrepreneurs, startup founders, but also project and product managers in an enterprise,  or consultants within agencies. So it’s really any decision maker that works with digital products in their industry.

Once a customer has signed up with you, what kind of support can they expect from Uizard? 

When people start up with Uizard they will have an interactive onboarding flow. This is an optional tutorial that they can take part in to learn the tool quickly and easily.

Otherwise, they can get straight into the product and start creating. If they get stuck there is always the possibility to just reach out to our customer support team.

People can also sign up for webinars and zoom calls to get to know different tips and tricks. Additionally, we have a knowledge base with guidance on how to use specific features.

However, as previously mentioned- The platform is pretty much self-service from start to end. I would say that 98% of our customers are able to complete their vision with absolutely no external assistance.

How much of a role does AI play in bringing a client’s vision to life? 

AI is an enabler for some more complex tasks but it’s by no means the core value proposition. The majority of users will actually use Uizards from beginning to end of the project without involving the AI design assistant whatsoever.

The AI solves very specific use cases, for example, if you are more comfortable sketching on paper- AI can help to get these sketches into something that looks like a design. Or if you have created something but it does not quite look like your company’s style- AI can assist in doing this.

So it is more like a cherry on top of the cake. It helps to accelerate some of the more complex tasks, but it is by no means a requirement to get from A to B.

You have been a remote-first startup for 3 years- what are the benefits of this and what advice would you give to others who are embarking on a similar journey? 

Yeah, remote-first has been great for us. We started doing this because we are four founders who are all from different countries. The thinking was that we all wanted to be able to spend some time with our families in our respective countries a few times a year. This is where the initial idea for a remote-first setup came from, and it worked! So we decided to offer the same flexibility to everybody that we hired moving forward.

We still have an office because some people like to be there, but it’s totally optional. You don’t have to be at the office; you can work from wherever. That gives the employees the freedom to choose where they want to be in the world depending on the weather. For example, in 2019 we had a few employees escape to Cape Town during the Copenhagen winter

So remote work is great. It enables us to find the best people wherever they are and then offers the flexibility to work whenever you want to work. We strongly believe that the nine to five is just a remnant of an old era, and now people need to have the flexibility to work on their own schedule and in their chosen location.

I do believe that all companies now should have a remote-first policy, that’s just the way forward in my opinion, especially for tech startups.  There is no way you should be required to be in a given location, except maybe a few times a year for workshops or meetings.

My main advice is- just do it! It’s going to make your life easier as a manager and will provide a much better quality of life for your team and your employees.


We are ramping up a lot of new features which are in the realm of more AI-driven assistance for users. So I would just like to tell people that whenever they have a product idea that they want to share with a team or customer – Just use Uizard to design it. It is very easy and much faster than anything else you’ve experienced so far.

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