10 Best FREE Website Builders for Personal Trainers in 2025

Building a fitness business is hard work, but finding a website builder shouldn’t feel like the last rep of a max-out set. I did the heavy lifting, testing the best free website builders for personal trainers to help you skip the guesswork and start strong.

Most free fitness website builders can get you online. Still, only a few offer the tools you really need – like scheduling, payment integration, and marketing features – without forcing you to upgrade.

After testing dozens of platforms, I found a select few that truly support personal trainers. These let you sell training packages, stream workouts, showcase client results, and create members-only areas with minimal effort and little upfront cost.

Of all the platforms I tested, Wix stood out by offering the most, both for free and through its paid plans. It’s an excellent option for showcasing your expertise and monetizing your online presence.

Try Wix for free or read on to explore other best free fitness website builders.

What We Look For in the Best Free Website Builders for Personal Trainers

Whether you work with clients in-person, online, or both, your website needs to do more than just look good – it should help you grow your business. Here’s what I looked for when testing the best free website builders for personal trainers:

• Professional, mobile-friendly templates. Each builder on this list offers customizable, mobile-friendly templates that work on any device. Many include pre-built sections for services, client testimonials, and before-and-after galleries.
• Scheduling and client management features. From automated booking to session tracking and client communication, the best free fitness website builders on my list help you stay organized as your business grows.
• Payment processing capabilities. Monetizing your services is key. Whether you’re selling training packages, memberships, or premium content, the best free website builders for personal trainers make it easy to monetize your content and accept payments.
• Customizable forms. Forms make it easy for clients to reach out, sign up, or book sessions – all without the extra back-and-forth. I looked for builders with ready-made forms you can adapt for contact requests, newsletter sign-ups, bookings, and more.
• Marketing tools. From running promotions and building a blog to sending newsletters and sharing on social media, these builders give you the tools to grow your audience and convert leads into clients.

1. Wix: Best Free Value and Growth Tools

Wix gives you more for free than any builder I’ve tested. It boasts 2500+ templates – the largest selection among free fitness website builders, with dozens of options in the Sports & Fitness category. Some are designed for online coaching, while others are better suited for in-person trainers. I also found relevant options in categories like Consulting & Coaching and Personal. And, if you want to enhance your site’s functionality, Wix offers 800+ apps, and most of them are free.

All of Wix’s templates are complete business-ready frameworks with pre-set sections for services, client booking, email marketing, contact forms, and more – you just need to customize the content. Wix has some of the most advanced customization settings of any major site builder. However, due to the extensive design control, you can’t switch templates later in the process unless you start over.

Wix offers the largest suite of AI tools, whether you want to start from scratch or repurpose your social media content. The AI Website Builder helps you generate a site in seconds, and the AI Text Creator can write blog posts and other content for you. You can also train the Wix AI Chat to answer client questions. Additionally, Wix’s AI-powered assistant, Astro, can help you boost app installations, package upgrades, and membership sign-ups.

Features

• Fitness-focused tools. Wix offers tools like Fitness Video Production to create personalized videos in minutes, a slideshow gallery to showcase client transformations, Wix Bookings for online scheduling, and an online calendar to display your availability.
• Memberships. With Wix Online Programs, you can sell fitness plans, while Wix Groups lets you build communities. You can also create a free member’s app for your site with Fit by Wix, and even add a performance tracker to keep members engaged. These apps are free – you’ll only need to upgrade when ready to accept payments.
• Email marketing tools. You can access ready-to-use email templates, audience segmentation, and contact management capabilities, even on the free plan. Upgrading will unlock more features, like email scheduling and sending more emails per month.
• Automatic mobile optimization. Your site comes optimized for all screens, although you may need to make some manual adjustments at times. Additionally, with the Wix mobile app, you can manage your business on the go. Wix also offers a no-code mobile app builder, making it easy and accessible to launch your own app.

Discover more features from our expert Wix review.

2. SITE123: Best for Personal Trainers Who Want To Launch a Website Quickly

SITE123 is among the best free website builders for personal trainers building their first site, and it’s my top pick if you want to get online fast. Its three-step setup process makes it easy to launch a sleek, single-page website, ideal if you’re unsure whether you need a website but have a social following to leverage. You can always add more pages later. It offers a great balance between simplicity and features, but don’t expect Wix-like design freedom.

SITE123 boasts useful tools for personal trainers. You can add a calendar for upcoming sessions or events, feature client testimonials, and customize a contact form for prospects to reach out. It also includes a free online appointment scheduling system that supports both individual appointments and groups, as well as online and on-site bookings.

Like Wix, you can’t accept payments on the free plan, but you can still add a call-to-action button that directs clients to pay offline via bank deposit, cash, or other methods. This makes it a strong choice for trainers running in-person sessions or those using separate payment platforms. If you run into any problems or have any questions, you can contact SITE123’s support team 24/7.

Features

• Mobile-responsive templates. SITE123 offers 80+ designs and all are optimized for mobile devices. You can also customize your navigation menus for smoother mobile performance.
• Easy image comparisons. SITE123 offers interactive sliders that allow visitors to slide their cursor over two similar photos to compare them – a great way to show off your clients’ before/after pics and build credibility.
• Forum builder. You can create a members-only discussion board where clients can ask questions, share goals, and stay engaged between sessions – ideal for community building and support.
• Online Course Builder. SITE123 offers tools to create structured workout programs and training guides that clients can access online. This premium feature is great for trainers seeking to scale and monetize their expertise.

Read our expert SITE123 review for more details.

3. Webador: Best for Streaming Live Online Sessions and Fitness Podcasts

Webador offers unlimited storage and bandwidth on all plans, making it one of the best free website makers for personal trainers streaming workout sessions or long-form fitness podcasts. It also comes with built-in SEO tools to increase your visibility on Google. For example, if you train clients in person, you can add a map to support local SEO and attract nearby searches.

Webador makes site building easy and fast – I got a basic layout done in under 10 minutes using its simple drag-and-drop editor. While it’s not as flexible as Wix, and some templates appear a bit dated, it offers all the essentials, including a booking calendar, blog, customizable forms, and a space for your business address.

The free plan is great if you just want to showcase your services and some before-and-after transformations. However, you’d have to upgrade to be able to upload HD videos, audio, and unlimited image galleries as well as sell through your website.

Features

• AI-powered website creation. You can create a personalized site by answering a few questions. Webador’s AI will generate a complete site with text and design suggestions based on your answers.
• Responsive design. Every Webador template is optimized for use on desktop, tablet, and mobile devices. You don’t need to tweak anything to get your site looking great on small screens, making it perfect for trainers targeting busy, on-the-go clients.
• No-commission payment solutions. If you sign up for a higher-tier plan (which is still more affordable than most), Webador allows you to keep 100% of your site earnings.
• Detailed statistics. With a premium plan, you can access statistics like how many people visited your site, where they came from, which pages they visited, and more data to help you fine-tune your site and offerings.

Discover more in our comprehensive Webador review.

4. Squarespace: Best-Looking Fitness Templates and Monetization Tools

Squarespace offers 180+ templates, and they’re some of the best-looking I’ve seen for fitness websites. Plus, they look sleek on both desktop and mobile. You can customize them with options tailored for personal trainers, such as bold typography, video backgrounds, and image-forward layouts, to make a lasting impression. Unlike Wix, its editor is limited by a grid. But this can work in your favor if you’re a beginner, ensuring you won’t mess up your design.

There’s no free plan, but you can use its free trial to test it out. It’s worth considering, especially if you want to unlock new revenue streams. Squarespace packs one of the richest monetization toolkits among builders. There are dedicated templates for selling online courses enriched with performance tracking tools to boost client motivation. You can also track client success with detailed analytics to fine-tune your offerings and ultimately boost sales.

Squarespace allows you to sell memberships, courses, and paywalled content as separate services or bundles. You can also set one-time fees, pricing tiers, or recurring payments. There are numerous built-in engagement tools, including the ability to send automated emails after course sign-up and completion. Starting with a feature-rich builder like Squarespace means you’ll likely avoid the hassle of migrating platforms later when your business grows.

Features

• Bio site builder. You can access dedicated templates for link-in-bio sites, which you can link to from your social media profiles to boost cross-channel monetization efforts. These one-page sites can feature direct links to your programs, online store, posts, and more.
• AI website builder and content tools. The Blueprint AI builder can create a complete site in minutes, and it’s better than most AI builders I’ve tried. Other AI tools include a text generator trained to write site copy, email campaigns, and even course descriptions.
• Scheduling software. Acuity Scheduling is a standalone software that lets you automate the booking process. You can add a personal touch with custom intake forms, foster loyalty with incentives, and reduce no-shows with deposits and auto-reminders.
• Unfold. This Squarespace-native tool helps you create polished social media content fast. You can use it to design stories and posts that match your site branding and promote new offers or classes in style.

Check out our full Squarespace review for more info.

5. Hostinger Website Builder: A Bargain for Solo Trainers and Side Hustlers

Hostinger offers the lowest price I’ve seen for a builder with this many e-commerce and AI tools. You can sell programs, accept bookings, and take payments for a fraction of what most charge. There are also numerous AI tools available. You can use the AI writer to create your site copy, and the AI image generator to populate your site with visuals. There are also AI tools for specific use cases, such as logo creation, writing blog content, generating product details, and more.

Hostinger works best for simple sites (e.g., a homepage, booking forms, and contact forms) because it doesn’t offer the same level of customization as some advanced builders. This could pose a challenge for future scaling. Still, it nails the basics, making it a great option if you’re not tech-savvy and have simple needs.

If you’re a solo trainer or offer sessions on the side, Hostinger packs speed, essential features, and hassle-free design – and it’s a bargain. All customers get a 30-day money-back guarantee. What’s more, if you commit to a four-year term, you’ll get three months free and big discounts.

Features

• 0% transaction fees. Hostinger doesn’t charge a cut on client payments on its higher-tier plan, allowing you to keep 100% of your earnings (payment provider fees may apply).
• 100+ payment methods. Your clients can pay using credit and debit cards, eWallets, and even pay-later options. This variety offers added convenience for clients, which could result in more sales.
• AI heatmaps & SEO tools. You can use the heatmaps to track how visitors interact with your website, and the SEO tools to rank for keywords like “personal trainer near me” searches.
• Marketing integrations. You can run and manage ad campaigns directly from your dashboard and track performance using a range of third-party marketing tools, including Google Analytics, Facebook Pixel, WhatsApp, Google AdSense, and more.

Check out our full Hostinger Website Builder review for more details.

6. IONOS Website Builder: Best for Beginners

IONOS favors simplicity over extensive design control. The drag-and-drop editor, paired with pre-made content blocks, makes the site-building process fast and easy. Like most major website builders, you can either start with a template or let AI handle design, images, and text based on a few business details you provide.

Appointment scheduling is possible with the third-party BookingPress app, which is included in all plans except the entry-level plan. It allows you to display availability while blocking off vacation time and days off, manually add appointments, and accept payments via PayPal and cash. The Pro version unlocks group bookings, invoicing, syncing with Google Calendar and platforms like Mailchimp and WooCommerce, as well as 10+ additional payment methods.

IONOS is suitable for beginners with simple needs. If you don’t have much time to spend on building a website, IONOS could be just right for you. You get a dedicated support agent on every plan, so you won’t need to wait in a queue and explain your issues to different agents.

Features

• Guidance for your online projects. Available from your IONOS account, the Presence Suite serves as a central control center for your online projects, providing recommended actions, visitor statistics, SEO advice, and an overview of customer reviews. It also allows you to track the progress of your online projects.
• Responsive designs. Every IONOS template automatically adjusts to any screen size, ensuring your training programs look great on phones, tablets, and desktops without requiring any extra work.
• SEO AI tools. You can use built-in AI tools to generate SEO-optimized content that helps you rank for keywords like “best personal trainers near me.”
• Professional email address. IONOS includes a custom domain email (e.g., [email protected]), which adds credibility when communicating with clients.

See our IONOS expert review for more info.

7. Square Online: Best for Personal Trainers That Need a Site for Booking

Square Online offers fewer themes, about 30+, but there’s a dedicated e-commerce template for appointments, making it a good option if you need a website primarily for managing bookings. This template has all the tools you need built into it – you only need to pick your site colors and fonts and populate it with text and visuals.

It’s the only site builder on this list that includes e-commerce features for free. Instead of making you upgrade to open an online store as other builders do, Square takes a fee of 2.6% + 10¢ for each sale you make. In other words, you only pay once you actually sell something. Square also monitors transactions for fraudulent purchases and will even handle disputed payments on your behalf.

Square Store Builder also offers several built-in social media integrations, helping you drive conversions from your social following. You can connect your Square Online store with Facebook, Instagram, TikTok, and Pinterest. You can also display your Instagram feed on your site’s homepage, allowing visitors to view your latest fitness posts.

Features

• Multiple sales options. You can set up a one-stop shop to sell a wide range of products, from digital items (such as weight loss guides) to physical goods (like branded apparel) to recurring memberships for your clients.
• Integration with in-person payments. If you use Square Point of Sale to accept in-person payments, you can sync your in-person and digital payments and manage them from one dashboard, together with the sales data (orders, customer identity, etc).
• Site builder wizard. Square Online’s editor doesn’t have traditional templates. Instead, you’re given a starter page that you can add sections to. It’s not the most customizable, but it’s quick and easy because you’re only working with the essential tools.
• Marketing features. Square offers customizable Square Marketing templates for email and text campaigns, and Facebook promotions. Thanks to its social media integrations, you can run the same campaigns on Facebook and email simultaneously.

Check out our expert Square review to get all the details.

8. GoDaddy Website Builder: Best for Trainers With Lots of Hi-Res Photos and Videos

Of all the free site builders on this list, GoDaddy is among the most generous in terms of storage and bandwidth, as it doesn’t impose strict data caps. It’s a good choice if you have a lot of high-resolution photos on your homepage or want to upload high-definition workout videos. It has a small collection of well-crafted templates for personal trainers and fitness studios, but any of its templates will work well as long as you take the time to customize them.

Alternatively, you can auto-generate a website with GoDaddy’s AI. During my tests, I was able to create a solid website once I selected “personal trainer” from a list of hundreds of options. The auto-generated content was pretty impressive, as far as AI site builders go. And once I had that, it was easy to tweak the details in the editor.

While GoDaddy appears to be cheaper, essential features for personal trainers, such as booking appointments, are only available on higher-tier plans. These plans are comparably priced to more advanced options, such as Wix and Squarespace, but offer less design control and fewer features. For this reason, I recommend GoDaddy if you need a basic website without a booking function.

Features

• Memberships. You can offer exclusive content on pages that are visible only to members. If you want to reserve any resources exclusively for paying clients, you can add their emails to your member list and provide them with login links.
• Social media tools. The Content Creator tool provides templates for Instagram posts and additional content. Higher-tier plans include the Calendar Assistant, which enables you to create and schedule social media posts directly from your website.
• Add reviews. You can display happy client reviews from your Facebook, Yelp, and Google My Business pages directly on your site. You can choose between having all reviews automatically included or displaying only your favorites.
• Pop-up builder. This tool allows you to easily add a welcome message and promotional offers for (first-time) visitors.

Find out more in our in-depth GoDaddy Website Builder review.

9. WordPress.com: Best for Trainers Who Want To Prioritize Blogging

I recommend WordPress.com if you want to run a blog to attract clicks and establish yourself as an authority in your training specialty. Many website builders have blogging tools, but WordPress takes them to a new level. Even on the free plan, it offers useful features such as post scheduling and the ability to neatly tag and categorize numerous blog posts.

The post editor is about as flexible as the page editor, thanks to its drag-and-drop interface. You can also add a wide selection of customizable page elements, like videos or quote blocks, to make your content more dynamic.

Unfortunately, free users can’t take advantage of the huge number of third-party WordPress templates. You’re limited to just a couple of dozen official designs, but they do look professional. There are a few designs among those that would work really well for fitness professionals.

Features

• Site analytics. WordPress.com offers easy-to-read graphs of your site’s traffic, so you can better understand who’s visiting your website and what content they like most. You can track what they read, where they clicked, their location, and more.
• Spam and safety tools. WordPress.com provides robust anti-spam protection, along with automatic site backups and security scanning.
• Accelerated Mobile Pages (AMP). WordPress.com sites enable AMP, which lets search engines load pages quickly and helps your posts rank higher. This makes it easy for visitors to find your content and read it right away.
• Blog subscriptions. You can add a subscription form to any page or post on your site, so readers can get emails when you post new fitness updates or guides on your blog.

Discover more features in our in-depth WordPress.com review.

10. Webnode: The Builder With the Least Branding on a Free Plan

Most free site builders put prominent branding banners on your site, which can become a problem if your visitors notice these banners and decide to take you less seriously as a result. Webnode stands out by keeping its branding subtle and only at the very bottom of the page.

That said, Webnode’s biggest drawback is its limited storage space, which is only 100 MB on the free plan. Even its higher-tier plans have lower-than-usual storage limits. While you won’t be able to upload many hi-res photos, this shouldn’t be a problem if you want to build a fast-loading, simple, one-page website.

Features

• Professional templates. Webnode offers 190+ templates for businesses, including several options designed specifically for gyms and trainers. While the designs may not be as distinctive as those on Wix, you’ll find greater variety compared to SITE123.
• Form builder. You can add pre-built forms for newsletter sign-ups and appointment bookings with just a couple of clicks. You can also easily create custom forms with helpful components, such as multiple-choice questions.
• Straightforward editor. Webnode’s editor displays a customizable live preview of your site. There are no buttons or menus visible unless you hover your cursor over the element you wish to edit. This setup makes it easy to see your page design as you edit.
• Blogging tools. Webnode makes it super simple to make engaging blog posts enriched with images, maps, buttons, and more. There aren’t as many formatting options as with WordPress.com, but it covers the blogging essentials.

Learn more from our expert Webnode review.

What To Include on a Personal Trainer Website (With Tips)

Don’t worry about having everything from the start. Start with the essentials and add more as your business grows. Here’s what a great personal trainer website can include, along with tips to make each one effective.

• About page. Share your background, certifications, and training style to connect with potential clients. Keep it focused on how you can help them reach their goals.
• Contact page. Include a short form and clear contact information so potential clients can easily get in touch.
• Services page. Describe each offering (1:1, group, online, etc.) and who they’re best for. Use strong call-to-actions (CTAs) to guide visitors toward action.
• Online store. You could build an online store to sell programs, apparel, supplements, or other fitness-related products directly from your site.
• Booking functionality. List your services and prices. Use tools like Wix Booking or Squarespace Acuity for smooth bookings. Remember to sync your calendar to avoid double-booking.
• Client testimonials. Highlight before-and-after transformations and client testimonials to boost credibility. Wix has multiple gallery and testimonial presets for a powerful presentation.
• Social media integration. Link to platforms where you’re active and post valuable content. Place these in your header, footer, or contact page. You can also embed your Instagram feed (a good spot is near the bottom of your homepage or About page).
• Blog and other free resources. Share fitness tips, mindset advice, or downloadable guides to demonstrate your expertise and build trust.
• Map of your location. If you train in person, consider embedding a map or listing your training location(s). Webador makes embedding a map on your site easy to boost local SEO.

Other extras you might add later include an FAQ section, a member portal for exclusive content, or a newsletter sign-up form to grow your email list.

Additional Income Streams You Can Create With a Personal Trainer Website

A well-built website isn’t just a way to attract clients – it can also unlock new revenue opportunities. Here are some of the ways to monetize your site:

• Online coaching and live classes. Offer 1:1 consultations, group sessions, or livestreamed workouts. Website builders like Webador offer great tools enhanced with unlimited storage and bandwidth, making it ideal for this purpose.
• Membership subscriptions/digital products. Offer exclusive access to premium workouts, training plans, or community forums for a monthly fee. You can also sell one-off items, such as e-books, meal plans, or corporate wellness packages. Squarespace has specialized tools to help you monetize your content.
• Affiliate marketing through blog content. Recommend fitness gear, supplements, or services and earn commissions through affiliate links. WordPress.com offers the best blogging tools for personal trainers.
• Online store. Sell branded merch, supplements, or gear directly through your site with integrated e-commerce tools. Wix has possibly the widest selection of tools to boost online sales.

Picking the Best Free Website Builder for Personal Trainers

Still not sure which of the best free fitness website builders is for you? Here is my research in a nutshell to help you choose the one that best fits your business goals and technology comfort level.

Wix packs the greatest value for free, plus it offers an abundance of tools to grow your fitness business. It provides access to business-ready templates, over 800 apps, AI-powered tools, a booking system, membership features, marketing tools, and more.

If you want to build a professional site quickly, I’d recommend SITE123. It’s a good choice if you’re just getting started and don’t need tons of features. It also includes a free appointment scheduling system.

Or, if you want to upload HD video and audio, whether workouts or podcasts, consider Webador. It offers unlimited storage and bandwidth on all plans. You can also sell with no commissions, allowing you to keep 100% of your website earnings.

FAQ

Should I have a website as a personal trainer?

You could build a following with social media alone, but having your own website opens up multiple revenue streams and helps you supercharge all aspects of your business. It allows you to manage bookings, grow an email list, sell, run promos, advertise locally, and more. Site builders like Wix provide all the tools you need to maximize the potential of your website. Check out our step-by-step guide on how to build a site on Wix to see how easy it is.

What is the best free website builder for personal trainers?

It depends on your needs, but Wix has the most generous free plan. You get access to 2500+ templates, and lots of SEO, marketing, e-commerce, and other features. Additionally, Wix offers a vast app market to enhance your site’s functionality. If you value simplicity over design control and extended functionality, SITE123 is the best choice for getting a basic site quickly.

What should a website for a personal trainer include?

You should feature your name and photo, client testimonials, details about your expertise and services, and a strong call-to-action (CTA) that links to a contact form or booking page. You can also enhance it with a blog, an online store, social media buttons, and a map of your location. Website builders like Wix offer personal trainer templates with most of these elements already built in, so you just need to tailor them to fit your brand.

Which platform is best for selling workout programs?

Wix is one of the best platforms for selling workout programs thanks to its Wix Online Programs feature. It lets you create structured, multi-step fitness programs with videos, text, and downloadable files that members can access through a secure login. Squarespace is another excellent option, particularly for trainers seeking high-end branding.

Can I accept payments on a free website?

Most free website builders won’t let you accept online payments unless you upgrade to a paid plan. However, Square is one of the rare few that allow you to sell products and services and take online payments with no upfront cost – you only pay a transaction fee when you make a sale.

How do I integrate my Instagram feed on my website?

Depending on your website, you can integrate your Instagram feed using built-in widgets, embedding code, or through third-party solutions. Wix has an Instagram Feed app in its App Market that automatically syncs your latest posts. Squarespace lets you connect your Instagram account with a pre-made Instagram block. Check out our detailed Squarespace starter guide to learn how.