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Anyone can start a blog in minutes. The tricky part is building one that attracts readers and grows over time – that’s where real-world blog examples can help.
I’ve rounded up 20 of the best blog examples to show you what works and why. These blogs span lifestyle, travel, food, business, and other popular categories. They also suit different goals – promote a business, turn a passion into income, or simply share ideas with like-minded people.
I also break down features that make these blogs work. From user-friendly design to smart SEO, engaging content, high-quality media, and monetization strategies, each blog example offers lessons you can apply to your own.
Did you know you can build a blog in less than a day? Wix offers 150+ ready-made blog templates for personal and business sites, each with built-in features like comment sections and social sharing. Pick a template and customize it with the beginner-friendly editor. Or let Wix AI design a blog for you, then adjust the layout and style to make it your own.
Wix lets you add images and video to blog posts to engage visitors
Visit the website at: https://www.corlutravels.com/
Visitors come to Corie’s Corlu Travels blog for detailed itineraries, destination spotlights, and cultural explorations. They stay to read posts about uncovering the best of Mexico’s cuisine or what to pack, where to stay, and how to plan your visit to San Francisco. Sharing her personal experiences makes her content more authentic and of value to readers.
What also makes this blog shine is how it combines image and video with useful insights.
Posts go beyond the typical recommendations you’d find on a travel business website. A blog post might include an estimated visit time for a museum or hike, or a detailed guide to how to get an international driver’s license in Bali.
A wellness blog adds value with workshops and events
Visit the website at: https://www.iamwildfiya.com/WildFiya is more than a blog – it’s a business and community hub founded by Afiya Shani to empower Black and brown women. She sponsors in-person workshops and one-day events that spark self-expression and personal development. Wix Stores allows followers to browse upcoming events, book their spot, and pay online.
Unlike most blogs, WildFiya’s long-form posts dive deep into wellness, community, and creative exploration – no quick bullet points here. While visuals are absent, each post closes with a link to related music tracks that help readers carry the energy forward. Its blog may be unconventional, but it succeeds at its goal – engaging a niche audience.
High-quality visuals fill this popular interior design blog
Visit the website at: https://www.seasonsincolour.com/
When you land on Jenny Kakoudakis’ Seasons in Colour blog, you’re drawn in by an offer of a free guide highlighting the latest trends in interior design. That’s just one example of what makes this award-winning blog so popular. It attracts followers with posts filled with visuals and useful tips for achieving stylish décor on a tight budget.
I’m a big fan of Jenny’s “Blogger Tips” page, where she shares tips to drive page views, boost sales on Pinterest, and create eye-catching images. This blog example offers plenty of smart ideas for new bloggers, like a Wix pop-up that encourages email sign-ups with monthly giveaways.
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Mud’s mobile-first design suits the blog’s Gen Z audience
Visit the website at: https://www.themudmag.com/Mud Magazine is a digital news blog that captures the pulse of Gen Z culture with timely articles, interviews, and a weekly newsletter. Short posts (2–3-minute reads) cater to mobile reading, with images, pithy text, and bold headlines. Wix’s mobile optimization and editing tools ensure Mud looks as polished on a phone as on a desktop.
What also makes Mud a successful blog is its community-driven feel, anchored by a weekly newsletter. Visitors can sign up for Thursday drops to get lifestyle and culture-packed reads in their inbox. Wix’s email marketing tools make this integration simple, allowing Mud to capture leads and grow its readership with an audience-centric approach.
A fashion blog with a purpose-driven message
Visit the website at: https://www.onemag.us/one-online/ONE Online is an editorial fashion blog that highlights sustainability, ethical fashion, and regenerative practices. Its uncluttered design frames fashion like fine art, showing how effective a clean layout can be. Squarespace’s templates and design tools are perfect for visually driven blogs, whether you’re focused on fashion, photography, art, or design.
ONE is also a charitable organization. If you’re building a nonprofit blog or a mission-driven podcast, you can take a cue from their approach. Add a Squarespace donation block to accept one-time or recurring contributions. Squarespace handles payments and tax receipts, making donation management simple for you and your supporters.
Pro tip. Unsure which website builder is the best fit for your blog? Our in-depth review of the best website builders for blogs can help you choose the right builder for your site.
A podcast shows why a blog’s design should embody its content
Visit the website at: https://www.unladylike.co/
If you think Squarespace is just for minimalist blogs, check out Cristen Conger’s Unladylike podcast. Neon pinks, dripping yellow typography, and retro-inspired graphics immediately capture attention. The design mirrors the podcast’s blend of feminist and controversial topics, creating a cohesive user experience that can bolster brand recognition.
Unladylike draws on the creative possibilities Squarespace’s editor offers. Even beginners can use the drag-and-drop editor to create bespoke layouts. Squarespace e-commerce tools power a shop, advertising, and a link to premium content.
A minimalist aesthetic suits photography, art, and portfolio blogs
Visit the website at: https://meiwen.squarespace.com/journal/
Thanks to Squarespace’s easy-to-use animation tools, photographer and designer Meiwen See’s gallery-style blog comes alive as visitors scroll. Some blog entries are purely visual. Others are “creative interviews” – a dialogue between Meiwen and her subject, with questions and answers interspersed with photos.
A Squarespace newsletter sign-up block nurtures engagement by encouraging visitors to keep in touch for updates on her latest work and inspirations. It’s also a soft call to action for those considering hiring her. What drew me to Meiwen’s blog is its message to prospective clients – partnering with her will bring artistry and precision to your projects.
A classic grid layout and simple menu make this blog easy to browse
Visit the website at: https://www.oldbrandnew.com/
There’s so much I like about Dabito’s Old Brand New blog – it’s cheerful colors, animated logo, and accessible DIY home renovation tips. Blog posts are heavy on images and light on text, which is better for engaging readers. Before-and-after photos are a smart move for advice-focused bloggers. They establish your credibility and can convert idle browsers into subscribers.
This is a multi-topic blog done right, which can broaden audience reach. A reader may be drawn in by a home renovation post and return to read about Dabito’s travels or stream one of his playlists. He also makes full use of Squarespace’s e-commerce tools – paid sponsored content, affiliate links, and a book offer generate income.
A quirky homepage sets the tone for this adventurous travel blog
Visit the website at: https://www.thesofialog.com/The Sofía Log is writer and environmental scientist Sofía Hollingworth’s unconventional take on a travel blog. Readers follow this 21st century explorer as she travels the globe through blog posts (called “Field Notes”), her interactive Instagram feed, newsletter, and marine tracking app.
Sofía fills her blog with visual interest starting with a full-screen homepage slideshow of recent posts. I love how she uses Wix’s multimedia tools to sprinkle recipes and videos throughout her blog. She also uses other Wix blogging tools to drive engagement – readers can comment, like and share posts, and subscribe to her RSS feed for updates.
Readers can view video tutorials or subscribe for print recipe guides
Visit the website at: https://www.babi.sh/
Self-taught chef Andrea Douglas Rea built his popular food blog and YouTube channel by appealing to both novice and experienced cooks. His recipes typically draw anywhere from 100 thousand to 1 million plus views. Readers can join the Babish community to comment and share their version of his recipes – ideal for audience building.
He uses a variety of Squarespace e-commerce tools to promote his signature products on his blog. An Amazon Block allows Babish to sell his cookware on Amazon; integrating Meta’s commerce tools enables sales on Instagram. Testimonials by chefs, readers, and fellow bloggers confirm his broad-based appeal and support sales.
Pro tip. If you want to build a food blog, our review of the best website builders for food bloggers is a good place to start. You’ll find tools, resources, monetization ideas, and tips for optimizing your blog for search engines.
A fitness blog uses brand partnerships to generate income
Visit the website at: https://www.mrsspacecadet.com/Mrs. Space Cadet is a fitness blog aimed at everyday people (including the physically unfit) rather than elite athletes or highly trained amateurs. Erin Azar connects with her visitors by documenting her fitness struggles in fun, relatable content.
She makes the most of Wix’s blogging features, adding videos, reviews of running gear, and links to her Instagram feed to posts. She builds credibility and monetizes her blog by collaborating with athletic brands like Nike. Mrs. Space Cadet shows how a personal connection can help your blog succeed in a competitive space.
Wedding Words shows how a niche blog can attract motivated readers
Visit the website at: https://www.weddingwords.us/Wedding Words by Katelyn is my top example of how a well-designed blog can turn a talent into a thriving business. Katelyn fills her blog with free advice, templates, and how-to guides for crafting wedding vows and speeches. Squarespace’s scheduling tool lets couples review services and pricing, and book online.
If you want to use a blog to build a service business, using video to speak directly to your visitors, as Katelyn does, helps you establish a personal connection. You can also free consultations to put prospective clients at ease. As your business grows, adding client testimonials will add to your trustworthiness.
Other Inspiring Blog Examples
Because there are so many types of blogs, I’m sharing additional blog examples with actionable takeaways to help you launch your blogging journey.
13. Restaurant Review Blog: All the Food (Made With Wix)
All the Food offers paid subscribers premium content and offers
Visit the website at: https://www.allthefood.ie/
The All The Food blog guides readers through Dublin’s best dining spots, from hidden gems to buzzworthy openings. Honest reviews, sharp commentary, and vibrant food photography draw readers hungry to explore the dining scene in Dublin, Ireland. While it offers paid access to special insider events and monthly giveaways, All the Food is ad-free, bolstering its credibility.
14. Business Blog: Bella & Bloom (Made With Wix)
A Wix business blog blends free advice with clever marketing
Visit the website at: https://www.bellaandbloom.com/blog/
A clean layout, sharp visuals, and intuitive navigation embody Bella & Bloom‘s approach to web design and branding. Posts share practical strategies that address the needs and pain points of clients it wants to attract. The blog positions Bella & Bloom as a resource for prospective clients that need help building an online presence, exactly what a business blog should do.
15. Entertainment Blog: On Stage (Made With Squarespace)
On Stage uses bold design to showcase commentary
Visit the website at: https://www.onstageblog.com/
If commentary is your passion, study Chris Peterson’s On Stage blog. He draws fans with timely reviews, opinions, and podcasts about theater, film, and the backstage world. Bold headers, grid galleries, and clear navigation make a content-rich blog easy to explore. I’m a fan of the medley of posts that run across the top of every page, mimicking a “breaking news” ticker.
16. Fashion Blog: AAKS (Made With Squarespace)
A blog about the people and cultures shaping the AAKS brand
Visit the website at: https://www.aaksonline.com/news/AAKS, founded by Akosua Afriyie-Kumi, introduces the world to Ghanaian women’s weaving techniques. A gallery of thumbnail blog posts features new products, behind-the-scenes stories, creative collaborations, and profiles of artisans and communities. By sharing its values, the blog positions AAKS as a fashion brand shoppers can feel proud to support.
17. Parenting & Lifestyle Blog: Simply Tabitha (Made With Wix)
Simply Tabitha’s Wix blog helped build a multi-platform brand
Visit the website at: https://www.tabithaqassom.com/Simply Tabitha began as a personal lifestyle, beauty, and parenting blog but became a launchpad for bigger ventures. By offering content that resonated with her target audience, Tabitha Qassom monetized her Wix blog with affiliate marketing, then founded an Etsy shop. Today she’s an influential content creator with a following on TikTok and Instagram.
18. Business Blog: Blissful Beauty (Made With Hostinger Website Builder)
Blissful Beauty’s frequent updates keep readers coming back
Visit the website at: https://blissfulisliving.blog/
Avon consultant Norine Holguin’s blog shows how entrepreneurs can blog to promote services or products. Ample whitespace keeps the focus on her beauty guides, reviews, and visuals, while frequent posts (often daily) ensure her content is fresh. She also uses social media and tailors content to reader interests to boost her blog’s reach.
19. Educational Blog: Blender Guru (Made With Squarespace)
This tech blog’s video tutorials draw millions of subscribers
Visit the website at: https://www.blenderguru.com/
Andrew Price’s Blender Guru blog transformed a niche interest into a global platform for 3D artists. His practical tutorials and insights have earned him over 3 million YouTube subscribers and a leading voice in the Blender community. Along the way, he launched Poliigon, a premium 3D asset library, solidifying his success as both educator and entrepreneur.
20. Wedding Blog: Hair Comes the Bride (Made With Wix)
Wix Pro Gallery scrolling animations draw visitors in
Visit the website at: https://www.haircomesthebride.com/blog/Hair Comes the Bride offers free advice to support its e-commerce goals. Posts on makeup, hair styles, and fashion prompt brides to purchase items from the business’s Wix store. Quick view, live chat, multiple product views, and custom orders enhance the shopping experience. Brides can use the “Find a Stylist” feature to book appointments with partner businesses.
Pro Tip. If you’re short on time or worried your blog won’t look good, you can hire a designer on Fiverr for as little as $5. It’s a fast, affordable way to get a polished blog on your chosen platform.
Tips and Takeaways From the Best Blog Examples
Take inspiration from these successful blog examples and adapt their strategies to your own blog site.
Offer value upfront. See how Seasons in Colour uses a free interior design guide to build trust.
Keep posts short for mobile readers.Mud Magazine’s 2–3 minute reads are designed for mobile screens and short attention spans.
Lead with visuals.Old Brand New and Meiwen See use bold imagery and gallery-style layouts to capture attention immediately.
Generate income. See how Mrs. Space Cadet uses affiliate links, sponsored content, and brand collaborations.
Blend online and offline engagement.WildFiya combines long-form blog content with in-person workshops, strengthening its community.
The Best Website Builders for Blogging
Wix and Squarespace combine creative freedom, essential features, and ease of use for new bloggers. Both also lead the way with AI tools that can help design your blog, create content, optimize images, and boost SEO.
Wix sets the standard for ease of use and customization. Wix has 150+ unique blog templates that let you edit every element, including fonts, colors, widgets, and layout. Blogging tools let you schedule and tag posts, add video and audio, and allow readers to comment and share.
Adding new pages for a store or setting up affiliate links is as simple as clicking a plus sign. Wix also gives you a personalized step-by-step SEO guide and detailed analytics to help your blog grow.
Squarespace is known for high-quality templates, designed for mobile viewing. The Fluid Engine editor offers bloggers creative flexibility and drag-and-drop editing, so even beginners can build a visually appealing blog. You’ll get all the essentials – multiple gallery layouts, post scheduling, tags, social sharing, and multimedia support.
Built-in SEO tools will help you get found, and AI tools will help with design and content. While it may not have a free plan, Squarespace offers a 14-day free trial period, which you can extend if you need more time to evaluate the platform.
Aside from good content and striking images, successful blogs share a few core elements. These features make your site easier to use, more discoverable, and more inviting – while avoiding the mistakes that make readers click out without a second thought.
Essential Features
User-friendly design. Use clear menus, short paragraphs, and sharp visuals to keep readers interested.
A clear purpose. Make sure your posts target a defined niche with accurate, up-to-date information.
Engaging visuals. Images, video, and infographics make content more appealing and visitors more likely to return.
Mobile optimized. A mobile-first design ensures smooth performance on phones.
Social integration. Add links to your social profiles and encourage readers to like, comment, and share content to expand your reach.
Search engine optimized. SEO makes your blog discoverable and brings in new readers.
Highly Recommended Features
Integrated analytics. Track your blog’s performance to understand what visitors are interested in.
Email signups. Get visitors to sign up for newsletters and email updates to gather leads and build engagement.
Useful for Some Bloggers
Premium content. Use paid subscriptions, paywall protected content, and memberships to monetize your blog.
Affiliate marketing, sponsored content, 3rd-party advertising. Once you’re established, look into diversifying your income with these streams.
E-commerce and booking tools. Ideal for offering events, workshops, courses, and digital or physical products.
Common Mistakes to Avoid
Overly broad or generic content. Many bloggers assume that broad topics will appeal to more people, but when you try to reach everyone, you miss the chance to connect deeply with your niche. Posts that are too broad or impersonal won’t engage readers. Keep your content focused, authentic, and tailored to your audience.
Inconsistent posting. While it can be tempting to post only when inspiration strikes, long gaps between posts can make your blog look abandoned. Stay consistent so your readers can trust that you’re going to be there when they come back.
Cluttered design. Too many ads and pop ups or confusing navigation turns visitors off. Stick with clean designs and simple navigation to keep readers focused on your content.
Ignoring analytics. You may think you can rely on instinct alone, but skipping analytics means you don’t know which posts are resonating with readers or how they’re finding you. Tracking your data helps you understand your audience and refine your content to grow faster.
Next Steps: How to Use These Blog Examples
When you study these best blog examples, one thing is clear – there isn’t a single formula for success. Some thrive on engaging design, others on shared expertise, many on building a community around their content. But what they all share is a clear understanding of their audience.
You’ll want to consider how to apply these successful bloggers’ strategies to your own site. That might be content that establishes a personal connection, images and video to engage readers, a newsletter, or smart use of social media. Realizing your vision will depend on the builder you choose. Fortunately, builders like Wix and Squarespace make blogging easy.
FAQ
How much does it cost to start a blog?
Launching a blog doesn’t have to be expensive. You can start your blog for free with Wix (with a Wix subdomain and Wix branding). You can always upgrade to an affordable Wix paid plan when your blog takes off. If you already have a Wix business, e-commerce, or professional website, you can add a free Wix blog to promote services or products.
Can you make money blogging?
Yes. Many bloggers use affiliate marketing to earn commissions on products they feature in posts. You can also sell subscriber-only content, online courses, and digital or physical products. Companies pay bloggers to promote their products in posts or on social media. Another option is pay-per-click advertising, where you get paid each time a reader clicks on an ad.
How do you choose the best topic for a blog?
It’s best to choose a topic you’re passionate about – your content will be more authentic and relatable to readers. Many successful bloggers have built a loyal following by sharing thoughts based on their experience and expertise. If you choose a subject that doesn’t really interest you, it’s going to be harder to write content that connects with readers.
What’s the best builder for student bloggers?
For most students, I recommend Wix. It’s easy to use, has a generous free plan, and offers useful SEO features to help bloggers get found. Students can start with one of Wix’s 150+ blog templates or have AI design a blog, then personalize it. Art, design, and photography students may want to consider Squarespace, as its templates are the best for creative blogs.
What are the essential features for a business blog?
A business blog needs to provide value to visitors with informative content. By establishing your trustworthiness and expertise, your blog can increase the likelihood that readers will become customers. User-experience should be top of mind – your blog should be well-organized, easy to browse, and optimized for viewing on any device.
Dawn specializes in writing about a range of software products, including website builders, backup services, credit card processing solutions, and project management platforms. She has 10+ year’s experience as a technical writer and has written a number of articles for CEOs and senior executives at client companies that have appeared under their bylines. When she’s not researching and testing digital services, she brainstorms with educators to ensure all students have access to enriching learning opportunities.
After earning her degree in architecture, Ashleigh swapped blueprints for bylines, writing for industry magazines before diving into digital content. Since joining Website Planet, she’s reviewed everything from website builders to LLC formation services, helping small business owners cut through the clutter. When she’s not testing new platforms, she’s traveling to small towns or overplaying the same album for the hundredth time.
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