Liquid Web vs Bluehost – Which One Is Actually Better? [2026]

Both Liquid Web (formerly Nexcess) and Bluehost primarily offer WordPress hosting, but aside from this, the differences between these two hosts pile up. Liquid Web is a more business-oriented solution, with impressive management features designed to save you time. Bluehost is a more budget-friendly solution that’s marketed towards beginners.

But which is best for you? If you ask most other reviewers, and even WordPress themselves, you’ll hear Bluehost. But let’s get this straight right away – Bluehost generously gives money to those who give them a glowing review. Here at Website Planet, we actually test these providers, rather than regurgitate their marketing for quick cash.

So, what did we find? We found that Liquid Web is the better solution by a long shot – it offers much faster site loading speeds, comes with far stronger WordPress features, and is more fairly priced. Bluehost’s greatest quality is its marketing strategy, but as a host, it falls flat. Keep on reading for all the details.

1. Plans and Pricing

Liquid Web Offers Lower Prices & More Flexible Billing

Liquid Web is mostly known for its managed WordPress hosting, but it also offers managed hosting services for WooCommerce, Magento, and Drupal. And, it offers premium cloud hosting, which can optionally come with developer-friendly content management systems like ExpressionEngine and Craft CMS set up and ready to go. Reseller hosting for agencies is also available.

Aside from both managed and unmanaged WordPress hosting, Bluehost offers shared, WooCommerce, VPS, dedicated, and reseller hosting. For the fairest comparison, we mainly compared these two hosts on their managed WordPress plans.

At first glance, Liquid Web offers some undeniable advantages. First, Liquid Web offers a monthly billing cycle whereas Bluehost’s packages start with a quarterly billing cycle. Second, if you go for Liquid Web’s monthly billing cycle, it would cost you around half the price you’d get from committing to Bluehost’s quarterly billing cycle.

If you want Bluehost’s pricing to come close to that of Liquid Web’s, you’d have to sign up for 36 months. And that’s before renewal – after your first payment term, prices with Bluehost increase significantly. Liquid Web always offers two months of free hosting with annual billing, regardless of whether you are a new customer or not.

That said, Bluehost does offer unlimited resources, including storage, websites, and bandwidth. These resources are more limited with Liquid Web. If you’re planning to run multiple WordPress sites, Bluehost could still be the better deal. But for most, Liquid Web’s low-cost pricing and flexible monthly billing simply offers more value.

2. Features

Liquid Web Offers Premium & Helpful WordPress Features – Bluehost Barely Makes an Effort

While many hosts like to advertise managed WordPress these days, the scope of management you can expect varies wildly. The difference in WordPress features between Liquid Web and Bluehost is a great example of this, both of which advertise (and charge premium prices for) managed WordPress hosting.

For example, Liquid Web offers AI-driven plugin management, which automatically tests all new plugin updates for issues in a staging environment. If issues are detected, the update won’t be applied to your site. The performance impact of your plugins is also monitored over time, and you are informed if any are slowing your site.

Liquid Web also provides unlimited free migration services from human experts. Regardless of the complexity of your existing WordPress site, Liquid Web support will bring across all your sites by hand with minimal downtime, even fixing up any security vulnerabilities they find along the way.

Meanwhile, Bluehost’s “managed” WordPress hosting boils down to ensuring your WordPress installation and plugins are updated and that your server is maintained. This isn’t really managed hosting – automatic updates are a built-in WordPress feature, while maintaining the server is the minimum expectation for any shared hosting service.

As Bluehost lacks real managed hosting features, this section was an easy win for Liquid Web. Take a look at the table below for a side-by-side comparison.

3. Performance

Liquid Web Keeps Up with Heavy Traffic, While Bluehost Could Leave Your Site Inaccessible

Both Liquid Web and Bluehost run their websites on a shared hosting platform. However, Liquid Web incorporates some aspects of cloud technology to enhance performance.

It does this in a few ways – firstly, it uses NGINX to store copies of commonly accessed content, which can then be delivered to your visitors more rapidly. Secondly, Liquid Web offers auto-scaling of your server’s resources. This ensures your Liquid Web site remains fast during periods of heavy traffic. You get 24 hours of this service completely free each month.

Bluehost does offer some basic optimization, primarily via server-level caching and the third-party Jetpack plugin that comes with all plans. This helps to cache and compress your WordPress files efficiently for better speeds. But there is no auto-scaling – which means if you hit a traffic spike that your current plan isn’t equipped for, your site will likely slow to a crawl.

In terms of infrastructure, Liquid Web offers a total of 10 data centers across the US, Europe, and Australia. Bluehost unfortunately does not disclose the number or location of its data centers, though it does seem to cover the major continents.

While Liquid Web’s uptime guarantee isn’t truly 100%, it’s far better than nothing. It’s also the more flexible option, due to its free auto-scaling service. Another easy win for Liquid Web!

4. Security

Liquid Web Offers a Simpler and More Responsive Backup Solution

Thankfully, Liquid Web and Bluehost offer the basics in terms of security, including free SSL certificates with every plan. You’ll also benefit from DDoS attack mitigation, courtesy of Liquid Web’s proprietary Edge CDN and Bluehost’s integration with Cloudflare CDN.

Both hosts also make use of third-party services to provide additional protection specific to WordPress. Liquid Web includes iThemes Security Pro, while Bluehost throws in SiteLock (only free with managed WordPress plans). Both of these solutions monitor and scan your files for vulnerabilities and malware, fixing whatever issues they come across.

Liquid Web and Bluehost also offer backup solutions. Liquid Web takes a daily automatic backup, with each backup being stored for 30 days. You may also perform backups on demand. On the other hand, Bluehost provides Codeguard Basic with its managed WordPress plans. While this offers daily automatic backups, it doesn’t allow you to take manual backups.

You can take a manual backup through cPanel with Bluehost, but it’s much slower and less straightforward than using Liquid Web’s one-click solution. Because of this, Liquid Web just manages to beat Bluehost in this section.

5. Support

Bluehost’s Support Agents Can’t Even Answer Simple Queries

Both Liquid Web and Bluehost offer 24/7 support through a variety of channels. Liquid Web support can be contacted through live chat, phone, tickets, and email. Bluehost offers slightly fewer options, offering support via live chat, phone, and various social media platforms.

Interestingly, Bluehost offers a specialized support team for WordPress named WP Live (also known as Blue Sky). This isn’t included with the cheaper Build plan, but you’ll get access to this team via ticket support in the Grow plan, and then live chat in the Scale plan. You can also choose to purchase any WP Live plan as an add-on, regardless of your chosen hosting plan.

This team does go beyond what most basic support teams offer – helping you select a theme that meets your design and functionality needs, set up basic WordPress elements, and so on. But it certainly isn’t cheap, and Liquid Web advertises expert WordPress support without the added cost. Was Bluehost selling “expertise” that’s available for free with Liquid Web?

To find out, we called Liquid Web on their American phone support line. To really test their knowledge, we asked if they recommended any particular plugins for a membership-based site. Not only was the Liquid Web agent happy to help, but they helped me navigate and choose between potential plugins. This is exactly what we’d expect from Bluehost’s premium WP Live at no extra cost.

The call did drop before we got our full answer, but we were impressed with the level of knowledge and support from the Liquid Web agent. We then decided to test its live chat support, this time testing their knowledge on something unrelated to WordPress. To do this, we asked whether we could switch our site to another Liquid Web data center.

Within a few minutes, we got our response. We definitely could’ve worded our question better – the agent initially did not understand our request. After we elaborated, they promptly linked us to the relevant documentation on the matter. All in all, we were again happy with the knowledge and helpfulness of the Liquid Web support team.

Next up, we tested Bluehost’s support. We did not have access to WP Live as we were testing the Build plan, and after seeing we could get WordPress expertise for free from Liquid Web, we weren’t about to pay extra for it either. We decided to ask a simple question about what we get in the WordPress plans, as opposed to the basic shared hosting plans.

It was immediately apparent why WP Live exists – the free support seems to lack even basic knowledge of Bluehost’s own plans, never mind the ability to help with WordPress. We couldn’t get a real response on what differed between the WordPress and shared hosting plans, other than shared hosting lets you use other CMS.

Not only was this unhelpful – it was slow. We had to wait 10 minutes for the initial response from Bluehost support, and then an additional couple of minutes for every subsequent reply. It all felt like a huge waste of time, and at the risk of sounding overly cynical, a way to push you to pay for WP Live.

Bluehost maintains a comprehensive knowledge base that you can rely on. It provides user-friendly tutorials with annotated screenshots to assist you in following along. Although it is intended to offer tutorial videos, I encountered issues where the links I clicked redirected me to text-based guides.

That said, Liquid Web’s knowledge base covers a similar number of topics and tutorials, along with much more responsive and helpful support agents. All in all, another victory for Liquid Web.

Liquid Web Offers Higher-Quality Hosting at More Affordable Prices

The results of our testing make it abundantly clear why Liquid Web has emerged as the superior option. The affordable and flexible pricing, the premium feature set that enhances WordPress performance, and the much more responsive and knowledgeable support team. Bluehost just can’t compete.

The only reason to ever choose Bluehost over Liquid Web is if you really require unlimited websites and resources. And even in that instance, there are better options out there – browse our list of the best web hosting services in 2026 for our recommendations.
Still unsure? Take a look at the table below for a side-by-side comparison.

FAQ

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