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Your Typo Is Costing You 12% Extra on Your Google Ads Spend
In an age when verbal slang is normal and it isn’t uncommon to see messages with grammatical and spelling errors, it’s easy to assume that typos are a part of everyday life and, therefore, should be of no consequence to website copy. But we were curious: in an industry such as ours, that relies on compelling content to move visitors through the sales funnel, do good grammar...
Report: Women Freelancers on Upwork & Fiverr Make 50% Less Than Men
The pay gap is a well-discussed topic in Washington D.C., with women on average making 77 cents on the same dollar earned by men. Unfortunately, it seems as though this gender bias may be even more extreme when it takes place in the digital freelancing workplaces. Research conducted by Website Planet (WSP) recently uncovered that female freelancers are being paid...