Named for their core values of quality, rarity, and transparency, Krystal is a U.K.-based company specializing in cloud and WordPress hosting. They were founded in 2002 after CEO Simon Blackler became fed up with what he saw as complacency, poor service, and bad business practices in the web hosting industry. Krystal is currently home to almost 200,000 websites and 25,000 active clients. Their service is only available in English, as they serve a predominantly U.K. customer base.
Features and Ease of Use
Since Krystal prides themselves on their transparency and reliability, you can be assured that any hosting plan you purchase from them includes everything you need to successfully launch and run your website. You won’t be caught off-guard later on, having to purchase multiple add-ons to maintain a decent level of functionality. This includes cPanel licenses, automatic backups, and secure POP3 email accounts.
Plus, Krystal is adamant that their team members come from technical backgrounds rather than sales – which means that they’re more concerned with creating high-quality services rather than the bottom line. With this in mind, Krystal has really held nothing back with their hosting plans. Every cloud hosting plan includes an excellent assortment of features, such as a free website builder with 190 professionally-designed templates, unlimited bandwidth, free 256-bit SSL certificates, a website migration service, regular automated backups, and even 1,000Gbps DDoS attack protection.
True to their specialization, their full-SSD servers are optimized for WordPress and deliver up to 16x better speeds than typical hosting services. You can also rest easy with their “no overselling” policy, which ensures that your website has a large buffer in the event of any bandwidth spikes. All hosting plans also carry an industry-leading 99.99% uptime guarantee.
Pricing and Support
With all that you get in each package, Krystal’s hosting plans are fantastic value for money. Plus, one aspect of Krystal I was really impressed by was the level of transparency and reliability they offer. Not only do they have a nearly unheard-of 60-day money back guarantee, but their 99.99% uptime guarantee means that if your website goes down for more than ten minutes a month, you won’t have to pay for that month. I have yet to see a hosting provider that’s so supremely confident and more deeply concerned about their customers than Krystal.
True to their creed of honesty, transparency, and reliability, you also won’t have to pay any annoying surcharges if you ever want to upgrade your plans in future. Krystal will help you with all the necessary server migrations for free. Best of all: they’re not prone to upselling.
Their entirely U.K.-based support team means that you’ll get only quality technical support, and you won’t have to worry about any language barriers as you would with outsourced customer service. You can call them during extended U.K. business hours from Monday through Friday, 9am to 8pm – or open up a live chat or support ticket if you’d prefer typing to talking. Personally, I thoroughly enjoyed my conversation with their support over the phone: the representative I talked to seemed to genuinely care about the issues I raised, and he kept me updated and even worked off-shift to get it resolved.