Your insurance agency website should let visitors know that they are in friendly, knowledgeable, and secure hands right from the start. That means you need a website builder that offers both design flexibility and essential industry features – like secure client portals, claim submission tools, and easy contact options.
Since you’re handling sensitive client information, security must go beyond a standard SSL certificate. The right builder should ensure encrypted data storage and compliance with key standards like HIPAA and GDPR.
Many builders fail to offer these essential features. You might think that an agency-specific platform is the obvious choice, but those often limit your design freedom, and costs can skyrocket (in our research, we found one that went over $140 per month).
Our team researched the top alternatives on the market to discover the best options for insurance agencies. Wix came out as the top choice. It balances ease of use, customization options, and robust security, making it ideal for insurance professionals who want to make an impression without overspending.
Still, Wix isn’t your only option. You can start for free with Wix or explore other leading builders we reviewed to find the one that fits your agency’s unique needs.
Short on Time? These Are the Best Website Builders for Insurance Agencies in 2026
- Wix – Highly customizable insurance templates & proprietary client portal app
- Squarespace – Excellent built-in marketing features with password-protected pages
- Hostinger Website Builder – AI-assisted building with tools for local SEO
What We Look For in the Best Website Builders for Insurance Agencies
Choosing the right website builder is critical for insurance agencies and agents looking to establish a strong online presence. I’ve assessed various platforms based on specific features that cater directly to the needs of the insurance sector.
- Ease of use. You’ll want a website builder that makes the process straightforward and allows you to integrate everything you need without needing a trove of technical knowledge.
- Security. Even if you handle client information through a third-party datacenter or agency management system, it’s still crucial that your client’s information is handled securely and complies with the guidelines established by HIPAA, the GDPR, the GLBA, and more.
- Cost-effectiveness. It’s important that the website builder provides value without compromising on quality. I looked for options that offer a variety of plans, allowing you to scale and add features as your agency grows, without a hefty initial investment.
- Marketing and SEO tools. Comprehensive marketing and SEO (search engine optimization) tools help your agency get discovered and attract clients. The platforms below offer built-in SEO capabilities, social media integration, and email marketing features.
- Customization and scalability. As your insurance agency expands, your website will need to evolve. I included website builders that not only allow for extensive customization but also support scaling up operations, whether by adding new services, staff profiles, or customer testimonials.
Wix offers a total of 2500+ templates with over a dozen templates specifically designed for insurance agencies and companies. However, Wix’s simple drag-and-drop editor makes it easy to adapt any template you find visually interesting into a perfect layout for your insurance website.
Thanks to its proprietary members area app and integrations with customer relationship manager (CRM) systems, your clients can register data, track claims, and check their overall status directly from your site. Wix encrypts data under the AES-256 standard (the strongest commercial encryption available) and offers PCI DSS, GDPR, CCPA, and LGPD compliance. Though Wix sites don’t offer HIPAA compliance by default, third-party apps like HIPAAtizer can help you make HIPAA-compliant forms.
If you need additional help with design, you can also use the Wix AI Website Builder to create a professional website tailored specifically for insurance agents and agencies. Just answer a few questions, and Wix’s AI customizes a site based on your specific business needs.
Overall, Wix offers the most adaptable builder both in terms of design and functionality. For complete control over the direction of your insurance agency site, go with Wix.
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Features
- AI generation tools. Wix offers a built-in AI text generator that can be adapted to fit the tone and purpose of your site. Its AI features can also help you shuffle layouts, create new site sections, and even analyse visually-interesting sections of your site.
- CRM integration. Wix supports integration with various CRM systems, enhancing your ability to manage customer relationships directly from your website. This integration helps streamline workflows, improve client interactions, and track leads effectively.
- Wix orms. You can choose a form template or create your own from scratch. By customizing the fields, you have control over what your visitors fill out when they request a quote. You can use Wix forms for everything from online applications to client requests and more.
- Appointment scheduling. Wix offers a powerful appointment scheduling feature perfect for insurance agencies, allowing clients to book consultations at their convenience directly through the website. This system integrates seamlessly with your calendar to manage availability efficiently.
Read our expert Wix review for more details.
| Templates | 2500+ |
|---|---|
| Online Booking Tools | ✔ |
| Security Features | AES-256 encryption, PCI DSS, GDPR, CCPA, and LGPD compliance |
| Starting Price | $17.00 |
Squarespace is a strong choice for insurance agencies that want a professional and trustworthy online presence. Its 180+ clean, modern templates make it easy to build a site that highlights your services, displays client testimonials, and reflects your brand’s reliability – all without requiring advanced technical skills.
A major advantage of Squarespace is its built-in SEO and marketing toolkit. Thanks to a suite of tools you can optimize your site for your local area and with its user-friendly marketing dashboard, you can give your agency a boost without much effort. Squarespace also connects easily with email marketing and social media platforms, allowing you to manage your client outreach and lead generation in one place.
All Squarespace templates are fully mobile-responsive, ensuring your website performs smoothly across devices. This is especially important as many clients now research insurance policies on their phones. A mobile-friendly site not only improves accessibility but also supports stronger SEO performance.
If you’re looking to expand your outreach, Squarespace can help you attract new customers.
Save up to 36 % on your Squarespace plan today!
Plus get a free domain for one year!
Features
- Recurring invoicing tools. You can create custom invoices directly from the Squarespace platform and automatically re-send invoices on a custom billing period.
- Secure appointment scheduling. The Acuity app allows you to create and manage HIPAA-compliant scheduling so clients can book appointments directly through your website.
- Email campaign integration. This allows you and your agency to easily craft and send targeted communications, grow your mailing list, and send newsletters to keep visitors informed of current offers.
- Analytics dashboard. Squarespace provides a comprehensive analytics dashboard, giving insurance agents detailed insights into website traffic, user behavior, and more. This data is vital for optimizing marketing strategies and improving overall business performance.
Read our expert Squarespace review for more details.
| Templates | 180+ |
|---|---|
| Online Booking Tools | ✔ |
| Security Features | PCI-DSS, GDPR, and DPF compliance, continuous monitoring, password-protected pages |
| Starting Price | $16.00 |
3. Hostinger Website Builder: AI-Assisted Building for New Agencies
Hostinger Website Builder is especially useful for newer insurance agencies that need to launch quickly without hiring a developer. Its AI tools help you design pages, write service descriptions, and generate professional content that match your agency’s specialties – like auto, home, or commercial insurance. You can adjust color schemes, layouts, and call-to-action buttons to highlight quotes and policy offerings.
The built-in local SEO tools help your agency show up in searches for nearby prospects. You can add region-specific keywords, optimize business listings, and connect Google Maps to attract clients in your coverage area. I also appreciate the integrated analytics dashboard, which helps track where your leads come from.
Security is handled by Hostinger’s dedicated security team, which monitors servers around the clock. With anti-malware protection and 24/7 endpoint monitoring, client information like applications and claim documents stay protected. Thanks to these safeguards, Hostinger offers security and ease of use.
Save up to 75 % on your Hostinger Website Builder plan!
Website Planet readers get an additional 10% off!
Features
- AI-powered heatmap. The heatmap automatically analyzes your site so you can identify which parts of your site receive higher interactions.
- AI SEO assistant. The AI SEO assistant makes content suggestions throughout your site to allow you to optimize content to improve your rankings on search engines.
- Multi-language features. Hostinger’s tools for multi-language sites allow you to target a broader audience looking for insurance they can understand.
- Customizable contact forms. Customize your contact forms to further transmit professionalism and trustworthiness.
If you want to learn more, check out our in-depth Hostinger Website Builder review.
| Templates | 180 |
|---|---|
| Online Booking Tools | ✔ |
| Security Features | 24/7 active monitoring, anti-malware protections, ISO 27001 compliant |
| Starting Price | $2.99 |
IONOS offers a simple website builder explicitly designed for growing businesses. Its List Local feature allows you to register your company in 45+ online directories from a single app, which ensures that your business won’t go unnoticed by local visitors. For an extra fee, IONOS also offers AI-powered reputation management. It tracks what people are saying about you online and crafts professional responses to reviews – pretty cool!
The IONOS hosting options are designed to handle increased traffic without sacrificing performance. Basically, as you get more clients and need more bandwidth, the IONOS servers adjust to meet the demand. This helps your website remain fast and responsive for your clients even when it’s very busy.
I also value IONOS’s strong focus on security and data protection. Its SSL certificates, daily backups, and malware scanning help keep your agency’s site safe. If you need help, you get a dedicated support agent who understands how small insurance businesses operate online. That personal assistance makes setting up new forms, updating quote pages, or troubleshooting plugins much easier, allowing you to focus on growing your client base instead of managing your website’s technical side.
Features
- Website checker. IONOS offers a free website checker service to help you analyze loading speed, security, and SEO.
- Personal consultant and 24/7 support. When you sign up with IONOS, you’ll be assigned a personal consultant in charge of your customer support. This ensures that you’ll always deal with a professional that knows your website history and your operational needs.
- Email solutions. IONOS provides custom email addresses that match your domain. This gives the impression of professionalism and helps you have consistent branding across all communications.
- Data analytics. With IONOS, insurance agents can access detailed data analytics tools that track website performance and visitor behaviors. This information is crucial for refining marketing strategies and improving user engagement.
Keep reading about IONOS to learn more.
| Templates | 40+ |
|---|---|
| Online Booking Tools | ✔ |
| Security Features | Malware monitoring, daily backups |
| Starting Price | $1.00 |
5. SITE123: Fast Setup for Insurance Websites
SITE123 excels in offering an efficient and quick setup for insurance agencies looking to go online. Its user-friendly editor and pre-designed templates streamline the web creation process, making it ideal if you prefer simplicity over complex customization.
SITE123 offers ten categories of mobile-responsive templates for you to choose from. For your insurance agency site, I’d recommend choosing one from the Business category. They look clean and professional – and they’re designed to be easy to navigate by clients. Once you pick a template, your website can be up in a matter of minutes with SITE123’s point-and-click editor. Just add the features and pages you want, add your own content, and customize the pages to suit your needs.
However, it’s nice to know that SITE123’s editor already offers most of the web pages you may want for your insurance site, including complete page designs for Testimonials, About Me, Services, and more. These pre-made pages can make the process even quicker for an insurance agency that needs this information online. Personally, I found these ready-made designs very useful as they saved me from the annoying process of adding them manually to the site.
Features
- Built-in CRM & CRM integrations. SITE123 offers a built-in simple CRM tool to help you automate lead management, or if you prefer, you can also connect your SITE123 site to Zapier to access a whole suite of integrations.
- Multilingual Support. SITE123 provides solid multilingual support, allowing insurance agencies to serve clients in multiple languages. This feature is ideal for reaching a broader audience and catering to non-English speaking clients efficiently.
- Live Chat Integration. The SITE123 App Market offers several live chat apps to choose from, including Zendesk Chat and LiveChat. You can easily add a chatbox to your site, to allow site visitors to contact you in real time.
- Social Media Integration. SITE123 makes it easy to connect your website with various social media platforms. This integration helps increase your online presence, engage with clients regularly, and enhance brand visibility across social channels.
Read our expert SITE123 review for more details.
| Templates | 80+ |
|---|---|
| Online Booking Tools | ✔ |
| Security Features | Regular malware scans |
| Starting Price | $12.80 |
6. Webador: Webador: Affordable, Effective Web Builder for Emerging Insurance Agents
Webador stands out for its budget-friendly approach, offering a cost-effective solution for insurance agencies just starting out. This allows even smaller insurance firms to afford a simple, but well-designed website that can handle essential client services online, like booking appointments and processing payments.
One thing I really appreciated is that Webador has an integrated form builder to create custom forms for client inquiries, insurance quotes, and claims submissions. This unique feature lets you streamline communication with your clients without a ton of work to set up.
The drag-and-drop editor is another feature that makes site construction easy. This user-friendly tool simplifies the design process, and lets you customize your site without needing any technical skills. This is particularly useful if you don’t have dedicated IT support but still want to maintain a strong online appearance.
Features
- Custom Domain. Webador allows insurance agencies to establish a professional online presence with a custom domain. This feature is essential for branding and making a strong first impression with potential clients.
- No-Fuss Theme Change. You have the flexibility to modify your theme at any time without losing any of your current content. Unlike some website builders, which need a complete restart, this is not an issue here.
- Photo and Video Galleries. Webador supports the creation of dynamic photo and video galleries, which can be used to showcase client testimonials, explain insurance products, and create a more engaging user experience.
- Built-in Map. You can place a map on your site to help potential clients find your office. Webador allows the integration of maps on your website. This is done through embedding map services like Google Maps directly into your Webador site using the HTML embed feature.
Read our expert Webador review for more details.
| Templates | 50+ |
|---|---|
| Online Booking Tools | ✔ |
| Security Features | SSL certificates |
| Starting Price | $5.00 |
Finding the Best Website Builder for Your Insurance Agency
Though there are some common threads, the best website builder for your insurance agency will change depending on your business’s needs.
For agencies looking for complete customization, a versatile design, and specialized tools for agencies, Wix is a prime choice. Its industry-specific templates and wide range of proprietary and third-party apps available make it ideal for a website with complete functionality.
If you need strong marketing features and you’re looking to attract clients organically, you can attract a broader audience with Squarespace. It also provides stunning templates and intuitive tools for a strong visual identity.
Meanwhile, if you need a little extra assistance during the building process, Hostinger leverages the power of AI tools. Its local SEO features are also ideal to help you make an impact on area listings.
| Free Plan | Best Feature | Best For | Starting Price | ||
|---|---|---|---|---|---|
| Wix | ✔ | Complete app market and secure hosting | Insurance agencies looking for customizable web designs with a focus on marketing and client acquisition | $17.00 | |
| Squarespace | ✘ | Complete marketing dashboard | Agencies wanting a sophisticated, visually strong website that reflects a professional image | $16.00 | |
| Hostinger Website Builder | ✘ | AI tools for website design and engagement | Agencies looking for a strong local presence | $2.99 | |
| IONOS | ✘ | Professional email solutions and scalable hosting options | Established agencies requiring strong, secure web solutions with professional email addresses | $1.00 | |
| SITE123 | ✔ | Simple setup process with professional templates | New agencies needing a hassle-free website launch with minimal technical requirements | $12.80 | |
| Webador | ✔ | Easy integration of contact forms and Google Maps | Local insurance agencies aiming to optimize for local SEO and client interaction | $5.00 |
FAQ
How much should I expect to spend on a website builder for my insurance agency?
Costs vary depending on the builder and the plan you choose. There are free plans for basic needs, but any serious agency should look into a paid plan with branding options, a custom web address, and SEO tools. Those usually range from $12 to $40 per month.However, there are high-quality tools with low starting costs that also offer free trials, like Squarespace.
Are there website builders that provide templates specifically for insurance agencies?
Yes, there are website builders that provide templates specifically tailored for insurance agencies. For example, Wix offers over 800 templates with some designed exclusively for insurance services. These templates include essential features like quote forms and contact information.
What kind of support can I expect from website builders?
Most top website builders provide robust support options, including 24/7 live chat, extensive online help centers, and community forums. For example, IONOS provides a personalized support assistant and available support 24/7.
Can I build an insurance agency website without any coding skills?
Yes. Website builders offer you the options you need to create an effective insurance agency website even if you don’t have any technical skills. I’d recommend a builder like Wix, if you’re interested in strong customization options, or Squarespace, if strong marketing features appeal to you.If you’re still unsure, I recommend taking a look at our expert list of the best website builders in 2026.
