is the leading software for building fun, engaging quizzes, customer experiences, and more that your brand’s customers and the audience will love. Jebbit’s Co-Founder and CEO Tom Coburn kindly agreed to an interview for Website Planet
where he shared some important information about the company and the future of the industry.
Please present Jebbit to our audience
Jebbit is the leading software to build fun, engaging quizzes and customer experiences that increase sales while capturing zero-party data and increasing customer LTV. We enable businesses to thrive and win in the consumer-first, cookie-less world.
Please describe the story behind the company: What sparked the idea, and how has it evolved so far?
Jebbit started as an idea between myself and co-founder during our sophomore year. We decided to participate in Boston College’s business plan competition and the original idea was formulated when I was sitting in an airport watching a show on Hulu. A video ad popped up on the screen and I immediately closed out of the ad, annoyed that it had interrupted my show.
I remember thinking: “I can’t believe that brand just spent real dollars serving me this video ad that I took action to dis-engage with it…what a waste of money.” Which then led to: “I wonder if there is a way that brands could work together with consumers to create a better experience around purchase intentions so that both the brand and the consumer find the experience a value exchange from the data collected.”
That turned into Jebbit 1.0: helping brands ensure that consumers understood their advertising by creating consumer experiences where brands paid and consumers were rewarded per every question answered about the advertisement. In return, brands knew that consumers truly understood their messaging.
After seeing some initial traction, what Jebbit has become today is rooted in the idea of asking consumers questions, or collecting zero-party data, about their preferences and intents in order to better understand their needs, wants and desires.
Over the course of Jebbit’s tenure how brands use the product to collect zero-party data has continued to evolve through our 10 different experience types (quizzes, customer surveys, conversational pop up etc), but it always has been grounded by the belief that in order to have successful marketing efforts, you need to leverage zero party data collection in order to understand who your customers are and what they care about.
This has ultimately led us to be the leader in helping brands to collect zero-party data: data that the company directly collects from a customer who is willingly and proactively sharing. This data can include purchase history, preference center data, behavioral data, demographic information, interests, personal context, and how the individual wants the brand to recognize her.
What services do you offer?
Jebbit is the zero-party data software platform that allows anyone from c-level executives to summer interns to be able to build fun and engaging quizzes and digital experiences in order to collect zero-party data at scale. Jebbit enables brands to stay ahead of general data protection regulations and legislation such as Apple’s privacy guidelines, and easily launch marketing campaigns with enhanced personalized content.
Jebbit is available for brands to start collecting data for free and with each paid tier comes more customization and integration capabilities so that your Jebbit experiences can feed directly into the rest of your tech stack. Jebbit’s seamless integrations enable brands to not only gather quality data, but data that the customer intentionally offers, allowing brands to activate data across their owned channels, email campaigns, social media platforms, and other forms of communication that provide real value to new customers.
What is the mission of Jebbit?
Our mission is to help businesses with their first-party and zero-party data strategies in order to build in-depth relationships with customers and drive sales through better customer experiences.
Who are your typical customers, and what do you think is the main challenge that your product solves for them?
Our customers are typically marketers and data professionals across a wide range of customer profiles: CPG, retail, e-commerce, sports, b2b, you name it. There is a Jebbit use case for everyone.
There are two core challenges that brands face that Jebbit helps provide solutions for:
- Jebbit helps brands stay ahead of the upcoming data privacy and security changes from Google and Apple as well as stay compliant with GDPR and CPRA measures. We do this by enabling data collection that relies less on third-party data and enhances the capture of zero-party data so companies are set up for success as we migrate to a cookieless world.
- Jebbit’s expertise in enhancing marketing strategy and personalization efforts leads to increased lead capture, conversion rates, and overall LTV by enabling personalized customer experiences.
How do you envision the future of your industry?
GDPR and CPRA Legislation have put a spotlight on the marketing and advertising industry. Now and as we move into a cookieless world, global industries will be forced to do the right thing by putting consumer privacy FIRST. We are already seeing the effects in the short time since both legislative rollouts:
- Apple made seismic changes to its iOS privacy features, impacting both the ad platforms and the brands that advertise bottom lines.
- Google has put marketers and advertisers in further disarray with their announcements regarding nearly identical changes to their Android OS privacy features as well as the deprecation of third-party cookies.
As data security and privacy continue to be something that brands must address, those that set themselves up for success now by turning to a zero-party data strategy are those that will end up seeing the most significant success in the market.
I also believe that brands that prioritize their customers’ wants, needs, and desires and lean into the idea of customer preference centers will find themselves in a better position in the future.
Buying signals show that the customer wants to feel like they are being listened to and taken care of and that is true for every part of the customer journey, from how their data is handled to product discovery. Brands that prioritize a personalized experience, and turn zero-party data into meaningful data so that the customer feels as though their privacy and preferences matter, will come out on top.