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WordPress ThemesThanks to its integrations with third-party theme providers such as ThemeForest and TemplateMonster, WordPress has one of the biggest theme selections available. I’ve picked out some of the best WordPress themes for photographers in terms of design and functionality.
Blacksilver – Best Overall Theme for PhotographersBlacksilver comes from ThemeForest, and features over 12 designs that emphasize your photos, with Centauri and Venus being particularly eye-catching. Every design has several page layouts, including a full-screen slideshow and portfolio, plus events, blog, and landing pages. This theme lets you upload unlimited images, regardless of their size, and thanks to its lazy-loading galleries, your visitors won’t be bugged by low page speed. Also, visitors will be able to enlarge individual photos in lightboxes or slideshows as they browse. Blacksilver is powered by the Elementor website-builder plugin, so it’s super easy to customize fonts, colors, backgrounds, and more. Also, it’s compatible with WooCommerce, so you can add purchase links to all lightboxes and sell directly from your page.
Ashade – Best Minimalist DesignAshade, from ThemeForest, proves that less is more with its simplistic design and dark colors. The homepage contains three sections – a video background, a static image, and a photo gallery with slow zooming and panning effects. This theme has a neat client proofing feature, which lets you manage page access by creating passwords so clients can view their session photos and choose their favorites for further touch-ups. Clients also choose the type of gallery grid they want for the proofing display! WooCommerce is pre-installed, so you can easily add an adjustable grid for listing products, a separate products page, and intuitive shopping carts and checkouts. Ashade is also powered by Elementor, which comes with great widgets for photographers, including a “before and after” feature that emphasizes the results of your photo processing.
Catch Co – Best for Photography StudiosTemplateMonster’s Catch Co features a layout that’s ideal for studio photography services, with a polished and professional design and sections for discounts and special offers. Even if you don’t own a studio, you’ll enjoy its intuitive interface and creative typography. Thanks to its compatibility with Elementor, you’ll be able to add widgets such as an Image Carousel, Testimonials, and Google Maps. You can choose from several different layouts for each page and create a mega-menu with dropdown list sections. Also, there are built-in pages for your list of services and current and upcoming projects. Catch Co is compatible with Ecwid, so it’s super easy to start selling your snaps.
Tomi Solas – Best for Highlighting TestimonialsThis theme comes from TemplateMonster and includes a services page, testimonials page, a blog, and About and Contact pages, with various layout options for each page section. The Testimonials page has a particularly eye-catching design with a polygon background, which places emphasis on your satisfied clients. The transparent button design is an elegant detail, while the large-image sliders put the accent on your work. The portfolio has tabbed navigation, and each image can be enlarged with a simple click. Social media buttons are conveniently placed above Google Maps, so potential clients will have no trouble reaching you.
Photo Marketplace – The Cleanest LookThis is actually a layout pack from Elegant Theme’s drag-and-drop builder – Divi. The pack was created specifically for online photo marketplaces, but it has a clean and unobtrusive design that any photographer will appreciate. My favorite thing about this theme is how the simple design plays up your photos without distracting visitors. The layouts also feature some prominent text, so you can describe your services and projects and prompt visitors to learn more with well-designed CTA buttons.
Architecture Firm – Best for Architectural PhotographyArchitecture is all about shapes and spaces, and so is this layout pack from Divi. Rectangular shapes create a clean and minimalist look while putting your photos in focus. I also like the light/dark contrast, which adds a mysterious note to the elegant design. Architecture Firm features 8 page layouts, including pages to highlight your services and team members, as well as About and Contact pages. A nice touch is the contact form at the bottom of the portfolio page, which allows visitors to reach out right after they view your work.
Website Builder Templates
If you’re not already using WordPress, website builders such as Wix and Squarespace offer lots of photography-oriented templates that you can customize to your heart’s content.
Website builders are a great option in general because they’re very easy to use even if you don’t have technical experience. Plus, the templates are packed with features to help you showcase and sell your work.
Wildlife Photography – Best for Journalistic PhotographyThis template from Wix has a journalistic feel to it and just breathes elegance. The homepage displays a carousel of your best photos against a dark background to tease visitors and make them want to see more. As visitors scroll down the portfolio page, individual images are framed dramatically by the dark background, which makes every photo pop. Although it’s designed for wildlife photography, this template can be used for any type of work with a magazine vibe. It also has a built-in store, so you can immediately start selling your work.
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Photography Blog – Best for Photographers with Blogging SkillsIf you have a flare for writing, this Wix template will let you combine your gifts to put a unique twist on content marketing. The homepage displays your most recent blog posts as large photos, while text snippets below each image entice your visitors to click and find out more. The blog page lets you categorize your posts by topic, and the Client Showcase page displays a portfolio of your best work. I love the simple, clean design, especially the white space between photos, which lets each photo stand on its own. Contact info and social media buttons are clearly displayed on each page, so visitors won’t have any trouble reaching you. Best of all, having a blog really boosts your SEO, so you’ll get more traffic than you would with just a portfolio site!
Sophie – Best for Wedding PhotographersSophie from Squarespace is an ideal solution for wedding photographers because of its rustic, romantic feel. The template’s sleek design and full-width images put all the attention on your photos – exactly where you want it. Template layouts include slideshow galleries, where you can display your list of services and prices. You also get a blog page, so you can share your expertise on documenting the big day. Plus, I like the subtle way this template incorporates social media icons at the top-right corner of the screen. There’s also a search function on the homepage so your visitors can quickly find what they’re looking for.
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