Every business owner has a war story about a website project that spiraled out of control—delays, budget blowouts, or underwhelming results.
Elena Velikova and the team at AirDesigns decided to challenge that broken system and build something better. In this exclusive
Website Planet interview, Elena reveals how their AirStart framework combines modular architecture with AI-driven development to deliver lightning-fast, conversion-focused platforms.
From the “Sales-While-You-Sleep Engine” to the “WooConversion Fix,” AirDesigns is redefining what WordPress can do for serious businesses.
Every business owner has a horror story about a website project gone wrong. What made you decide to tackle this industry-wide problem?
Here’s the dirty secret of our industry: most businesses are forced into an impossible choice. Want it fast? Sacrifice quality. Want it good? Triple their budget. Want both? Better have enterprise-level budgets.
We got tired of watching brilliant companies compromise their vision because of outdated development practices. That frustration sparked AirStart—our answer to a broken system.
But AirStart isn’t just another framework. It’s an entire ecosystem that fundamentally changes how WordPress platforms get built. Think of it as the difference between assembling furniture from scratch versus using a modular system where every piece is engineered to work together perfectly.
Interesting. Can you break down what makes this different from typical WordPress development?
Absolutely. AirStart comes pre-loaded with:
• AI-enhanced workflows that catch issues before they become problems
• A complete design system ready to customize (not a template)
• Performance optimization is baked into the architecture
• Automation foundations that actually generate revenue
This powers not only the web development process but also our two flagship solutions that are changing the game:
The
“Sales-While-You-Sleep Engine” literally turns your website into an automated sales machine. We’re talking AI sales assistants that never clock out, abandoned cart recovery that actually works, and predictive analytics that tell you what customers want before they do.
The
“WooConversion Fix” is our surgical approach to e-commerce optimization. It’s a 20-point audit that dissects every micro-moment of your customer journey. One fashion brand saw a 31% checkout conversion increase in just three weeks. That’s not a typo.
Enterprise clients often struggle with the “custom vs. scalable” dilemma. How do you solve that?
Most agencies build websites. We engineer digital ecosystems. There’s a massive difference.
When enterprise clients come to us, they’re usually stuck between two bad options: rigid platforms that can’t adapt, or custom builds that become technical debt nightmares. We’ve eliminated that false choice.
Our modular approach means we can spin up enterprise-grade features—multilingual systems, complex integrations, custom WooCommerce flows—without the typical bloat. It’s like having Lego blocks that are already optimized for performance. But here’s where it gets powerful: we then layer on every customization your business needs to revolutionize the customer journey. No compromises, no limitations—just pure flexibility built on a rock-solid foundation.
What truly sets us apart is how we use AI throughout development, not just as a buzzword. Intelligent asset handling, automated regression testing, predictive UX modeling—these aren’t future concepts. They’re happening on every project right now.
Can you give us a real example?
Sure. We recently worked with a B2B platform that needed to integrate seven different APIs while maintaining sub-second load times. Traditional approach? 4-6 months minimum. Our timeline? 8 weeks from kickoff to launch. And it scales to handle 10x the traffic without breaking a sweat.
The post-launch reality check. Most agencies disappear after launch. What’s different about your approach?
Launch day is when our real work begins. We’ve seen too many beautiful websites become digital graveyards because no one’s maintaining them properly.
Our support isn’t just “we’ll fix it if it breaks.” We’re actively monitoring performance, suggesting improvements based on real user data, and—this is crucial—helping clients extract more value from their investment.
The “Sales-While-You-Sleep Engine” is a perfect example. After launch, it’s continuously working: recovering abandoned carts, engaging visitors through AI chat, and triggering personalized email sequences. One client told us it’s like having a sales team that never takes a break and never asks for a raise.
That sounds almost too good to be true. What’s the catch?
The only “catch” is that we’re selective about who we work with. This approach requires clients who understand that their platform isn’t just a digital brochure—it’s a revenue-generating asset that needs to evolve with their business.
Everyone claims to be “agile” these days. What does it actually mean at AirDesigns?
You’re right—”agile” has become meaningless in most contexts. For us, it’s simple: you see real progress every two weeks, period.
No disappearing for months. No “trust us, it’s coming along.” We share live demos, validate assumptions quickly, and pivot based on actual data. Clients get access to our Figma prototypes from day one and join structured weekly check-ins.
One startup founder told us it was the first time they felt like they were building with a team rather than waiting for one to deliver. That’s agile done right.
You claim to deliver “5× better digital products.” That’s a bold statement. How do you measure that?
We don’t just design pretty interfaces—we engineer conversion machines. Every pixel has a purpose, backed by data.
Before we even open Figma, we’re analyzing heatmaps, scroll patterns, speed metrics, and conversion funnels. Our designers, developers, and strategists work as one unit, not in silos.
Take our “WooConversion Fix” process. It’s not about making things look nice—it’s about removing every microscopic friction point in the buying journey. When that fashion brand saw its 31% conversion increase, it wasn’t from a redesign. It was from understanding exactly where customers were hesitating and eliminating those moments.
How do you know what to fix?
Data tells the story if you know how to read it. We use AI-powered analytics that go beyond basic metrics. We’re tracking micro-interactions, predicting user intent, and A/B testing at a granular level. It’s like having X-ray vision for user behavior.
Let’s talk specifics. Can you walk us through some actual client transformations?
PetStay is a perfect example of our approach in action. They’re a pet services startup with huge ambitions but a tight runway—the classic startup dilemma. They needed to validate their model fast without burning their bank account and first funding.
Using AirStart, we delivered a complete MVP in less than 2 months. Not a basic landing page—a full platform with custom booking flows, geolocation features, and a mobile-first design system. Because everything’s modular, they could test, learn, and iterate without expensive reworks.
The result? They validated their business model, scaled their user base, and positioned themselves perfectly for their next funding round. All in less time than most agencies take to deliver a proposal.
What about enterprise clients?
Sutherland Global came to us with a different challenge. In the competitive BPO landscape, they needed to stand out as an employer of choice. But their career portal was… let’s say “functional” at best.
We didn’t just redesign their portal. We reimagined their entire digital recruitment experience. Custom admin panels, intelligent job matching, reporting systems that actually provide insights—everything designed to make both candidates and HR teams love the process.
The transformation was dramatic. Their portal went from a necessary evil to a competitive advantage. Candidates actually enjoy using it, HR teams save hours weekly, and Sutherland’s employer brand got a massive boost. That’s what happens when you combine strategic thinking with flawless execution.
Where do you see the industry heading, and how is AirDesigns positioning itself?
The future belongs to companies that can merge human creativity with AI efficiency. We’re not replacing developers or designers—we’re giving them superpowers.
Imagine launching a complex e-commerce platform in weeks, not months. Picture websites that optimize themselves based on user behavior. Think about digital products that generate revenue while you sleep. This isn’t science fiction—it’s what we’re delivering today.
The old agency model is dying. Businesses need partners who can move at the speed of their ambitions. That’s exactly what we’ve built AirDesigns to be.
Final question: What should businesses ask themselves before starting their next digital project?
Just one question: “Is my website working as hard as I am?”
If the answer is no, we should talk.
Ready to transform your digital presence? Discover how AirDesigns can help you build revenue-generating platforms that scale with your ambitions. Visit airdesigns.us to learn more about the AirStart framework, “Sales-While-You-Sleep Engine”, and “WooConversion Fix”
Find out more at:
www.airdesigns.us
