We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links. Advertising Disclosure
Much like it does with hosting, Hostinger places an emphasis on ease of use and user experience when it comes to its website builder. It may not be as jam-packed with features as some other builders, but it’s well-rounded, clean-looking, and affordable. This makes it one of the best builders for an uncomplicated experience that still offers plenty of creative freedom.
Hostinger Pros, Cons, & Things That Could Be Better
Easy website creation process with AI
Very low pricing for e-commerce plans
AI tools for SEO, writing blog posts
Decent customization with manual editing
Good customer support, knowledge base
Easy integration with Google, Meta tools
Few third-party integrations available
Having just 2 plans limits your options
Harder for large businesses to scale up
Hostinger Website Builder gives you the tools to create a professional site online quickly with an intuitive AI-assisted workflow – but does it succeed?
After days of in-depth testing, I’m pleased to report that it does. Hostinger’s intuitive user interface and drag-and-drop editor make it great for beginners. Coupled with AI tools like a writer, image and logo maker, SEO Assistant, and its new email marketing AI tool, it’s one of the best choices for fast, fuss-free site building.
Now, while Hostinger’s back-to-basics approach may not offer the same kind of depth you’d find in Wix or Squarespace, it’s still a viable choice for just about any kind of website. For instance, with the Business Website Builder plan, you can sell up to 1,000 products with zero transaction fees and support for 100+ payment gateways. For $3.99, that’s really hard to beat.
That said, does Hostinger offer enough features for your site, or should you consider a more advanced option? Read on to find out.
One of the greatest things Hostinger Website Builder offers is template variety. There are 180 responsive templates divided into 20+ niche-specific categories, such as Health & Beauty, Photography, Entertainment, and more. You can also spin up link-in-bio websites – just pick the Link in Bio option when creating a new site, choose a template, and funnel followers to your merch, content, and offers behind a single short URL.
It’s not uncommon for a website builder to have professionally designed templates in one or two well-publicized categories, only for users to discover that the templates in less trendy niches look outdated and out of place. Fortunately, Hostinger isn’t one of them. Every category is filled with modern-looking templates that carry the right tone for their purpose.
Hostinger can generate templates for virtually any niche
Besides the sizable number of professionally designed templates, you’ll have access to an infinite number of uniquely generated templates thanks to Hostinger’s AI tools. All you have to do is type your niche into the search bar, and Hostinger will generate custom templates based on your prompt.
Or, if you want an even faster way to get online, you can use Hostinger’s AI website builder. You’ll need to provide your company name, type of website you want, such as a blog or a portfolio, and a short summary of your brand. Based on your input, Hostinger will generate a fully finished website for you, complete with relevant text and images you can tweak later if you wish.
Granted, the AI-created templates and websites aren’t as high quality as the ones designed by humans (yet!), but they can provide a great starting point for your creative vision. The one caveat is you can’t switch templates mid-build without wiping your current content – to change designs, you’ll have to start a new site or duplicate your existing one first.
In addition to the pre-designed templates and AI options, there’s also a whole category dedicated to blank templates with various functions. Unlike most builders, Hostinger actually makes starting from a blank canvas practical, even for beginners. And for WordPress users, the AI Content Creator plugin can generate entire pages, posts, and layouts – all built using Gutenberg blocks, WordPress’ drag-and-drop editing system.
Hostinger gives you a list of the most commonly used colors to help you decide
It’s also remarkably quick and easy to customize a Hostinger template. If you want to go for a completely different look or feel, all you have to do is click on the “Website Styles” tab on the left hand menu (conveniently displayed as a paint palette). From there, you’ll be able to change the overall colors, fonts, and button styles of your site.
You can choose from premade sections or generate one with the help of AI
You can customize any particular element by simply clicking on it and making the changes yourself or with the help of AI tools. If there’s anything missing from the page, just click on “Add section” under an element and you’ll access a wide selection of premade sections, each made for a distinct purpose.
4.7
Features
A Well-Rounded Set of Tools
Hostinger doesn’t overwhelm you with features, but it gives you everything you need to build a solid, professional site. Its tools are versatile and easy to combine, allowing for flexible layouts and attractive designs.
You can add slideshows, shapes, and animations to elevate your site’s visual appeal. And while its integration options are limited, it includes a handful of practical marketing apps – like Facebook Pixel and Google AdSense – that can help boost your site’s reach and revenue.
That said, SEO is one area where Hostinger feels a little limited. You can still edit page titles, meta descriptions, alt text, and URLs, and it automatically generates a sitemap for search engines. But advanced features like canonical tags and built-in 301 redirect management aren’t included. If you need that level of control, you’ll have to rely on Cloudflare workarounds.
Built-In Store Inventory and Checkout Tools
Hostinger’s low-stock alerts warn you when items drop below your chosen limit, giving you time to restock. The improved Analytics page also highlights your top and bottom 10 products, with time filters to track changes. This makes it easier to double down on bestsellers and cut back on what isn’t moving.
To reduce cart abandonment, Hostinger also introduced Express Stripe Checkout, which enables Apple Pay, Google Pay, and saved cards directly on your product or checkout pages. Customers can complete purchases in just a few clicks without re-entering shipping or billing details.
Though well-rounded, Hostinger lacks advanced features like POS integration and built-in shipping that Wix and Squarespace have. However, all the essential features are there, and Hostinger is arguably easier to use, so it’s a great option for small to medium-sized online stores.
Email Marketing Tools
Having an email preset allows a consistent email campaign
Hostinger Reach is an AI-powered email marketing tool built into the Hostinger ecosystem. It lets you design and send branded email campaigns in minutes – even if you’ve never written a newsletter before. Just set your branding once, and it applies it across all your campaigns, so your emails look polished and consistent. You can try it for free for the first year, then upgrade later for a low monthly cost.
You also get tools to grow your email list. You can sync subscribers from your Hostinger Website Builder forms in real time, import contacts via CSV, or connect through the WordPress plugin. Once your email goes out, Reach lets you track opens, clicks, and delivery stats all from one dashboard. It also handles the technical side, like making sure your emails don’t end up in spam, adding unsubscribe links, and ensuring legal compliance.
Fully Functional Mobile Editor
Not only are Hostinger’s templates responsive, but you can also create and edit your website using just your phone. Hostinger’s mobile editor gives you access to all essential design options as well as AI features, a blog editor, and analytics tools. This means you can easily build and update your site on the go.
What’s really convenient is that you can switch between devices and work on your computer and phone without losing your edits. Hostinger has updated its mobile editor to resemble a smartphone app, but you can also access everything using your mobile browser if you prefer.
Free Automatic Website Migration
One thing I really appreciate about Hostinger is how easy it makes it to switch from another platform. If your website is built with WordPress or another open-source system, you can submit a simple request, and Hostinger’s team will take care of the migration for you – no technical headaches involved.
This hands-off process saves time and ensures a smooth transition, making it ideal for anyone who wants to avoid the usual complications of site migration. And unlike many hosts that only give you one free transfer, Hostinger offers unlimited free migrations, so you can move as many sites as you need without extra cost.
5.0
Ease of use
My Experience With Hostinger Website Builder
I found Hostinger Website Builder’s interface, feature selection, and even its approach to pricing simple. And it’s not just the front end that you can easily edit. The global site settings menu allows you to access important features such as your site’s favicon, integrations, and even usage analytics to measure your site’s performance.
Getting Started With Hostinger Website Builder
Hostinger Website Builder offers a well-organized library of templates categorized by themes such as photography, fashion, e-commerce, and blogs. Each template has a hover option that allows you to preview the design in action, which gave me a good sense of what it would look like on my own site.
I was able to preview each template before heading into the editor
While there’s no guided template selection via a quiz or AI tool, browsing the library is still straightforward. It would be nice to see more filtering options, such as subcategories within broader themes like “wedding” or “landscape” photography, but the current setup is simple and easy to navigate.
I had no trouble jumping into the editor once I picked a design. The templates are flexible and easy to customize, so your initial choice doesn’t lock you in. Hostinger doesn’t offer automatic app or integration suggestions during this stage, but most templates are thoughtfully designed with industry-relevant features already built in.
Customizing My Hostinger Website Builder Website
When I first tried Hostinger Website Builder, I was immediately impressed with how user-friendly and intuitive the editor was. The drag-and-drop functionality made customizing my site feel natural, even for someone without advanced technical skills. The interface is clean, with all the essential tools conveniently located in the left sidebar.
One feature that stood out was the site setup checklist. It walked me through everything from editing my heading text and uploading images to tweaking paragraph content. For a beginner, this is invaluable – clear guidance at every step ensures you don’t feel lost during the process.
I used the setup list to guide my website creation process
Adding new pages or elements like text, buttons, or social icons was easy. A simple click of the “+” button in the sidebar opened a menu of options, and I could drag the desired element onto the page. Uploading images was equally straightforward. I could either use my media library or experiment with Hostinger’s AI image generator to place appropriate visual elements.
Setting up an online store was also surprisingly quick. I simply navigated to the “Pages and Navigation” section on the sidebar and added a ready-made online store template. I then accessed the store manager through the drop-down menu in the top-left corner, where I set up key features such as product pages, payment integration, and shipping settings.
Hostinger’s store manager is well-organized
Hostinger’s AI tools were a game-changer. The AI Logo Maker helped me create a unique logo for my brand, and the AI Writer saved me hours by generating compelling content, which I could refine to suit my style. I was even able to create an online store using Hostinger’s AI, but I just went with the pre-built template since both designs weren’t too far off from each other.
Overall, Hostinger’s combination of intuitive tools, helpful AI features, and clear guidance made building my website an enjoyable experience.
Additional Ease of Use Features
Start Off on the Right Foot With a Full “Getting Started” Tour
The process for getting started with Hostinger takes – timer in hand – less than ten minutes. All you have to do is go to Hostinger’s site and select the plan you want – Premium Website Builder or Business Website Builder. You’ll then be redirected to a page where you’ll have to fill in your payment information and account details.
With that sorted out, Hostinger takes you for a full “Getting Started” tour. From picking a template to editing your site styles and navigation, this quick tour shows you everything you need to know to start building a fully functioning site.
A Full Suite of AI Tools To Help You Through the Editing Process
Hostinger’s powerful AI tools are among its most standout features. All you need to do is answer two simple questions about your business, and Hostinger will generate a fully functional website for you.
You’ll just need to enter your brand name and give a brief description of your business. Based on your answers, Hostinger will automatically choose your site’s color palette, fonts, and suitable royalty-free stock images.
Hostinger’s AI tools make it easier for you to add custom content to your site
Hostinger also gives you an AI content writer, which populates your site with relevant, SEO-friendly copy to help you rank high in search engines. You can access the AI Writer tool by simply selecting a text box. Then, you’ll need to type in a short description, and AI Writer will come up with content. I’ll be honest, the text will still need a little refinement before sharing it with the public, but it gives you a fantastic foundation to edit into your own voice.
In addition to the AI Writer, Hostinger’s suite of AI tools includes an AI Image Generator, an AI Heatmap, an AI Logo Maker, an AI SEO Assistant, and an AI Product Details Generator. You’ll also get access to Hostinger Horizons – a no-code, AI platform for building and launching web apps.
Easy Features for a Fully Fledged Business
All you have to do is click on “Add store” in the left sidebar, and Hostinger will integrate an online store into your site. Once this is done, navigate to the drop-down menu at the top-left corner and click on “Manage store”. Hostinger will then ask you for your store’s name before directing you to your store’s dashboard.
It’s not a limited dashboard, either. From there, you can easily add products (up to 1,000), manage orders, create categories for your products, enable bookings, and accept payments with 100+ payment gateways. The new AI-powered CSV upload tool speeds up product setup by turning a simple spreadsheet into ready-to-use listings. Just add basics like names, prices, and descriptions, and the AI fills in your store automatically.
4.6
Support
Extensive Knowledge Base, but Limited Direct Support
If you’re the self-learning type, you’ll definitely appreciate Hostinger’s collection of learning materials. Not only is the knowledge base filled with well-written, comprehensive articles and video tutorials, it’s also expertly categorized. It rarely takes more than a couple of clicks to find the right material for any topic.
Beyond that, Hostinger now puts Kodee, its AI assistant, at the front line of support. Instead of talking to you, it can now do the work for you – things like editing product details, updating SEO, and changing images. You can talk to it in more than 50 languages.
When it comes to 1-on-1 customer service, Hostinger offers email and 24/7 live chat support. In addition to English, live chat support is available in 10 other languages, including French, Spanish, Portuguese, Lithuanian, Ukrainian, Arabic, Chinese, Thai, and Vietnamese.
To evaluate the caliber of the support available, I reached out to live chat with a few queries about the website builder. In particular, I inquired about integrating RSS or livestream feeds into my website (an aspect the builder doesn’t specifically cater to, but can be done with a widget), modifying my site’s HTML code directly, and linking a third-party credit card processor to my e-commerce shop.
I chatted with an AI agent before reaching a human representative
Even though I submitted my questions to the live chat on a Sunday, I only waited in the queue for approximately twenty minutes, which is a pretty reasonable response time in my experience. The response itself was perfectly adequate. The representative broadly answered my questions and linked to the relevant articles for more in-depth answers.
I’ve had far, far worse experiences with customer support, and it didn’t hurt that my representative was at all points friendly and seemed genuinely interested in helping address my questions. That said, I’d like to have seen more support options available, such as phone support for more complex and urgent issues.
5.0
Pricing
Hostinger Website Builder Offers Better Value Long-Term
Hostinger clearly keeps it simple by offering two plans for its website builder. The entry-level Premium Website Builder plan is best for small-scale sites like portfolios. It features an AI website builder, unlimited bandwidth, 25 GB storage, up to 25 hosted websites, 2 mailboxes per website, and unlimited SSL certificates.
However, for only a slightly higher price, the Business Website Builder plan provides access to 50 GB of storage, 50 hosted websites, and 5 mailboxes. You’ll also get e-commerce functionality and additional AI tools, such as AI Writer, AI Image Generator, and AI SEO Assistant. It’s a better pick if you want to sell products and accept payments online.
Hostinger’s prices do increase after the initial renewal period, but even then, the platform offers some of the best value plans I’ve seen. If you decide to commit to the long term, I recommend signing up for the longest period possible – 48 months. That way, you’ll get the best monthly price, a free domain for one year, and more time before the renewal period kicks in. Plus, you get 2 or 3 months of your subscription free.
Hostinger offers a 14-day free trial of its AI website builder. Also, all plans come with a 30-day money-back guarantee, allowing you to test the features risk-free.
Hostinger Website Builder may not be the most advanced option available, but it delivers exceptional value, especially for its price. Its combination of design flexibility, a strong feature set, and a user-friendly editor makes it one of the best choices for quickly building a stylish and functional website.
Thanks to its AI tools, intuitive interface, and accessible e-commerce capabilities, Hostinger is a standout pick for beginners and budget-conscious users alike. If you’re building a relatively simple site and want a lot of power without a hefty price tag, Hostinger is hard to beat.
FAQ
Is Hostinger Website Builder easy to use?
Yes! Hostinger Website Builder is one of the most user-friendly builders out there thanks to its straightforward editor, intuitive user interface, and wide variety of AI tools that take the hard work off your back.
Is Hostinger Website Builder better than Wix?
No, Hostinger Website Builder is not better than Wix overall. Wix offers more advanced features, superior design flexibility, and a larger template library. However, if you’re on a tight budget or building a simple site, Hostinger is more affordable and easier to use.
Is Hostinger Website Builder better than Squarespace?
No, Squarespace is better if you want advanced design tools, stylish templates, and robust ecommerce features. Hostinger is cheaper and faster to launch, with strong AI tools and solid performance, but it lacks Squarespace’s design depth and scalability.
Can I build an online store with Hostinger Website Builder?
Of course! Hostinger Website Builder offers a full suite of e-commerce tools to help you create an online store. Hostinger lets you add up to 1000 physical and digital products, set up product categories, and even create custom discount codes. Also, Hostinger doesn’t charge additional transaction fees.
How does Hostinger keep your website secure?
Hostinger secures your website with 24/7 server monitoring, firewalls, DDoS protection, and automated malware scanning. It also provides regular data backups, free SSL certificates, and two-factor authentication. What’s more, Hostinger’s infrastructure is ISO/IEC 27001:2017 certified, ensuring data integrity and compliance.
Is Hostinger Website Builder free?
No, Hostinger isn’t free, but it offers a 14-day free trial of its AI website builder. Additionally, every Hostinger plan comes with a 30-day money-back guarantee. So, if you do sign up and decide that Hostinger is not for you, you won’t lose your money. If you’re interested in completely free options, these are our best free website builders in 2026.
Sayb is a former writer at Website Planet, breaking down complex topics about web hosting and website builders into easily understandable content for the average reader. Prior to joining Website Planet, Sayb authored detailed cybersecurity product reviews and comparisons, backed by thorough hands-on testing to provide well-informed, data-driven insights. Outside of work, Sayb enjoys late-night strolls, spending time in nature, and doting on his beloved feline companion.
Danielle is a former editor at Website Planet, with expertise in editing product reviews, comparisons, and roundups. She ensures that published content is up to date and easy to read. With over a decade of content marketing experience, Danielle is familiar with digital marketing tools, and she enjoys learning about technical SEO and experimenting with website builders. Outside work, she’s a novice vegetable gardener and a regular concertgoer.
User reviews
Be the first user to leave a review about Hostinger Website Builder in English!
Website Planet
