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Reviews and expert opinion InstaPage

Ranked 5th from 8 Landing Page Creators
4.2
Templates
4.0
Ease of Use
4.5
Features
4.5
Pricing
3.5
Support
4.5
Pricing Range
Core $68
Optimizer $113
Team & Agency $203
Emily Wang
Emily Wang
Landing Page Expert
Simplicity and ease of use are key for InstaPage. From the setup, it’s clear that they’ve focused their design for professionals and small businesses just beginning their foray into the world of marketing. Creating quality landing pages is fast and easy with the simple, uncluttered interface – though the caveat is that more advanced marketers may be frustrated with the lower variety of features and slightly diminished functionality. Analytics-wise, InstaPage is also more simplified compared to its competitors – though users can rest assured that the most important data is still available.

Overview

InstaPage

Build & Test Your Optimized Site in Minutes

Instapage focuses its attention on small businesses and individuals who are only just setting out into the marketplace, with the aim to help them understand how easily they can build quality landing pages. Whether you want to optimize your page for search engines, test pages using A/B split testing tools or capture user data through opt-in forms, Instapage has it all!

Why Use InstaPage?

  • Great for beginners
  • Automated optimization
  • User collaboration tool
  • Good price points

Want to know if InstaPage is right for you?
Scroll down for more…

Templates

4.0
InstaPage

Lots of Conversion Tested Templates

With Instapage, you can create a landing page from a template very easily.

Selection: There are over 200 templates to choose from, all featuring very strong CTAs, conveniently arranged by the use case scenario: Lead generation webinar invitation, events, ebook promotion and more.

Customization: You can start with a blank template, or tweak these existing designs, as well as use their stock images or uploading your own.

Features

4.5
InstaPage

Good Quality Templates & Handy Tools

Whether you want to integrate social widgets, benefit from SEO tools for marketing in search engines, or using a drag-and-drop tool to be able to fully customize your landing page, Instapage can provide for your needs with ease.

It also includes some unique features, like a collaborative workspace that allows multiple team members to review, edit and comment on landing pages and campaigns before they get published.

Instapage has an endless amount of available integrations, ranging from advertising tools to analytics and CRM’s, Email marketing tools, live chat, webinars- you name it!

Ease of use

4.5
InstaPage

Simple to Use Editor and Features to Match

It’s great to have all the tools and features you can get your hands on, but its no good if you can’t use them. With InstaPage you don’t have to worry about something not being crystal clear because they focus towards the lesser skilled users.

Everything from the editor through to the functionality of the features is simple to use, meaning you spend less time reading and working things out, and more time building a fascinating and professional looking landing page with high conversion rates.

It’s not meant to be the most powerful builder app on the market, just the easiest, and they do a pretty good job of it.

Support

4.5
InstaPage

InstaPage Has Lots of Ways to Help You

Instapage has a robust Support Center with loads of videos. There’s also a decent knowledge base and you can contact support via email, but there is no user forum. The active blog will load you up on tips & tricks. When you sign up, they offer you a 15-minute live demo as well as a callback if you have any questions about features or service.

  • Video Tutorials
  • Email Support
  • Support Center
  • Blog
  • Live Chat
  • Phone Support

Pricing

3.5

Competitive Pricing Sets InstaPage Apart

Instapage Pricing ranges from around $65 to over $200 monthly. While this may seem pricy, remember we are not just talking about a landing page generator, but a full suite of features and marketing tools that will help convert your visitors into paying customers or subscribers.

Paying for an annual plan would be a wise choice, as it entitles you for a considerable discount.

While they don’t offer a free plan, they do have a 14 day free trial with no credit card required, which will help you get to know the tools and interface before you commit for a long term subscription.

Core

$68
/ Month
Get Started

Optimizer

$113
/ Month
Get Started

Team & Agency

$203
/ Month
Get Started

User reviews

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1
Aaron Roe
USA
aac-security.com
1
THIEVES - Cancelled service and still billing me.

I signed up for the service and didn't use it. I cancelled about 3 months later. That has been over a year and a half ago. Just saw that they have been billing me for services and will not cancel because I don't have the correct email address on the account. I do have the correct credit card number however. They do not have a number to call, and they will not call me.

4
John Teasdale
USA
4
InstaPage Review

I highly recommend giving instapage a try if you're building a landing page. The builder is by far the best you'll currently find anywhere

4
Jeff
USA
4
InstaPage Review

The biggest standouts are BY FAR the professional looking designs, simplicity and the customer support. I can't believe someone posted about poor support!! Not my experience AT ALL.

I'm new to landing page building so I needed a bunch of help and support was incredible.

I embedded a Survey Monkey survey that wasn't loading properly in Safari browsers and the support team at InstaPage took the lead and emailed customer support at Survey Monkey FOR me! They were always one step ahead and response time was ultra quick.

100% recommend.

4
Gareth Foster
USA
4
InstaPage Review

I've been using Instapage for a few months now. First landing page worked well - but the second one has never worked (no conversion data recorded). A "conversion" to me for this page was the user clicking a link... not a big deal right? It has never worked.

I raised this issue with their support team about 3 weeks ago.. after 5 emails I managed to convince them there was a bug with their pages. They responded to agree there is a bug and said they will try to fix it.

They didn't thank me or offer anything in return.

What good is a landing page that doesn't record visits or clicks!? What a pile of rubbish. I will be asking for my money back.

avatar
4
brad
USA
4
InstaPage Review

Just created my instapage landing page. It was very easy to use. Here is the landing page created: http://www.homevaluesjacksonville.com/

4
Alan
USA
4
InstaPage Review

All in all, Instapage is great for a stand alone company in a small to mid-size market without much time or investment in technology. That being said, it does require a bit more time investment than expected and there are likely more issues you will have to resolve so don't consider this an easy solution for your first landing page. Perhaps for a real estate agent or beauty shop but beyond these mom and pop businesses Instapage lands flat on its face in competing against products from some of the enterprise leads such as Marketo, Pardot, and Adobe. In fact, there are many free applications out there that can do generally 95% of what instapage can do. Also, many of the value propositions this service seeks to provide are not as easy as initially stated. Read carefully and be sure you know what you are getting into before doing a yearly contract. It would be great if it allowed for a more robust trial period but even with this you will find that the time investment is probably not worth the cost savings you would get after considering other options. My recommendation: Keep shopping there are much better services and applications for landing pages out there and you should only have to ask 2-3 marketing professionals and you will find out. None of those individuals will list Instapage as a solution for landing pages.

Bottom line on InstaPage

InstaPage introduces webmasters to the concept of landing pages and marketing. They take the guesswork out of A/B testing with an automatic optimization feature that tests variants in the background and integrates the best results.

PRO’S

  • Easily collaborate with colleagues
  • Advanced analytics
  • Responsive and optimized templates

CON’S

  • No free plan
  • Expensive Pricing
Emily Wang
Emily Wang
Emily is a Web Designer and Art Director. She is experienced in creating Brand strategy and marketing collateral for both big and small organizations.
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