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Wix vs GoDaddy Website Builder – Bigger, Not Better [2020]

Ezequiel Bruni

Wix is a website builder giant that very few other platforms can compete with. GoDaddy is a web hosting and domain registration giant, which was enough to make me believe it had the chance to give Wix a real fight with its new and improved website builder.

I’ve been a web designer for 15+ years. You’d think I would have learned by now to lower my expectations of shiny new platforms. But after testing both website builders thoroughly, I can tell you right now that GoDaddy should just stick with what it does well – and that’s not website building.

There’s no real competition here – Wix won this battle of giants by a landslide. Read on to find out why, or click here to see Wix’s best plans.

Overview

Wix Is Focused on Making the Perfect Site Builder, GoDaddy Apparently Has Other Concerns

Wix has a true drag-and-drop editor, in the sense that you can literally drag and drop any element of your site almost anywhere. You can lay out your content (almost) exactly as you like. In addition to that, you can change every color, every background image, and there are over 100 fonts to choose from. On more expensive plans, you can upload your own fonts, so long as you have the rights to use them.

Wix lets you add animation, scroll effects, media galleries, and even host videos on the Wix platform itself.

Wix also has an AI-powered design engine called Wix ADI (Artificial Design Intelligence), which will basically generate an entire website for you based on your answers to some questions, complete with sample content.

Wix comes packed with built-in features. There’s everything from custom forms, analytics, and email marketing, to member login features, social tools, events, and more, and all you have to do is drag and drop them from the sidebar into your site.

Wix has a huge App Market, which includes both apps developed by Wix and third-party apps. You’ll find apps for just about anything you might want to include on your site, from simple pricing tables, to integration with third-party sites and software, real estate listings, bookings, Google Sheets integration, and… well… more.

Wix App Market

GoDaddy’s site builder is far more basic. It does have some drag-and-drop functionality, but it’s much more limited than the Wix editor. You basically build your site from pre-made content blocks. You can’t place them wherever you like, but you can determine their order on the page. It’s not a bad approach for a site builder, but it doesn’t allow for quite as much creativity.

GoDaddy Website Builder element list
Some of GoDaddy’s site builder elements

GoDaddy’s blogging and marketing tools are very simple and basic, but its e-commerce feature is pretty decent. In addition, there are ways to build restaurant menus, book appointments, embed PDFs and photo galleries, contact forms, and other basic kinds of content you might need.

GoDaddy’s site builder does integrate with some third-party platforms – Google Adsense, for instance – but that’s about it. I could find no other add-on or app functionality. This is rather limiting.

Templates

Wix Has over 500 Customizable Templates; GoDaddy Limits Your Theme Choices

GoDaddy vs Wix: round two! The main thing about site builders is that you want a good-looking site. It would be ideal, too, if that site didn’t look like almost every other site out there.

For that second thing, are you of luck? Well, when you use a template for your website, even if you customize it, your site can still look similar to others based on the same template. But Wix has found a way to side-step this problem, if you put the work in.

For starters, you can choose from over 500 templates, in 17 primary categories. Having a selection that large is a big deal. Then, you can use the drag-and-drop editor to place elements pretty much anywhere on the page to create a design that feels original.

Wix doesn’t have responsive templates, though. It does have a second, mobile-focused version of each template (which you can customize separately) for the smartphone experience. If you’ve made a lot of changes to your template and moved the elements around the page, it won’t adapt as well to the size of your browser and you will have to adjust it in the mobile view editor.

Another potential drawback is that once you pick a template, you’re stuck with it. The only way to switch templates is to build a new site from scratch.

Wix Business templates

GoDaddy has measly 22 themes. Although there is a templates page on the GoDaddy website with around 100 templates on it, when speaking to the support team it was made clear that there are just example sites and not templates you can actually use to build your website with. Frankly, this is one of the more frustrating limitations on GoDaddy’s platform.

The themes do seem to all be responsive, though, and unlike with Wix, you can switch between them on the fly without losing content. I will say that the themes are very high-quality. The designs are a little predictable, but they look gorgeous.

GoDaddy Website themesUnfortunately, you can barely edit them. We’re talking about the “pick one color for the whole theme” sort of limitation. Where Wix provides design tools, GoDaddy provides design presets, and that’s a pretty big distinction.

Ease of Use

Wix Is Completely Customizable; GoDaddy Is Simple But Not Flexible

As I mentioned above, Wix’s drag-and-drop editor lets you customize your template and move elements almost anywhere. With so many features and options, the app can take longer to learn. It’s not hard, exactly, but it definitely has a learning curve.

However, of the two services we’re reviewing, I feel Wix does a better job of teaching you how to build a site on the platform, and that sort of guidance can be invaluable.

The upside to Wix’s drag-and-drop editor is freedom. The downside is that you can accidentally move things to the wrong spot, and you may need to make liberal use of the Undo button. On top of that, there’s enough functionality and complexity that the app can take longer to learn.

Wix drag-and-drop editor
Drag and drop things as you like…
Wix lets you move elements anywhere on your page
… just don’t forget the “undo” button.

The advantage of the GoDaddy website editor is that with the recent major updates, it’s simpler than Wix’s editor.

It uses a design system with a bunch of premade components that you can arrange in a simple, vertical layout. The downside is a lack of flexibility, and you can’t be as creative with your design. The upside is that it’s harder to accidentally screw it up.

GoDaddy Website Builder editor

E-Commerce

GoDaddy and Wix Both Have Solid E-commerce Features

This is one area where GoDaddy didn’t skimp on features. Both builders have all the e-commerce bases covered, including:

  • Automatic tax calculation
  • Digital products
  • Physical products
  • Appointment scheduling
  • Selling via social media
  • Import catalog from CSV files

Wix stands out in that you can sell subscription plans, and not just products. This is perfect if you’re starting a service that you want people to pay for on a monthly or yearly basis. Wix also provides more product page layouts than GoDaddy.

Wix online store features

GoDaddy stands out in that you can sync your catalog with up to three marketplaces, such as Amazon, eBay, and Etsy. This synchronization includes your inventory, which makes selling on multiple platforms darned easy. There seem to be fewer available product layouts, however.

GoDaddy website builder e-commerce features

If e-commerce is your main concern, go ahead and read our expert GoDaddy Website Builder review to get a better idea of what it has to offer.

Blogging

Wix’s Comprehensive Blogging System Beats GoDaddy’s Basic Features

Well this is going to be a short section. On both platforms, you use a blogging app, not the main site editor, to write blog posts. Wix does it better.

Simply put, GoDaddy’s blogging app will let you write posts, add categories, and schedule a publishing time. And that’s it. You don’t get tags, formatting is minimal, and you can’t do a lot with the layout.

Wix’s blogging app does everything GoDaddy’s app does, but it also offers more layout options for posts and lets you add tags. I’m not a huge fan of either platform for blogging, if I’m honest, but Wix’s blogging app is better.

Wix Blog templates

Let me rephrase that: Wix’s blogging app is less basic. If blogging is the main focus of your site, consider trying out WordPress.com or Squarespace.

Marketing and SEO

Wix Has More Marketing and SEO Tools Than GoDaddy

Marketing and SEO would usually get their own sections for comparison, but there’s almost nothing to compare here. While GoDaddy does have some basic marketing and SEO tools, Wix has a lot more options. This is thanks in part to the fact that the Wix team has just… built more tools, and thanks in part to Wix’s third-party apps.

If you plan to take a less automated, more word-of-mouth approach to advertising, along with a few ads, GoDaddy is fine. You can link to your Facebook and Instagram pages, use the email marketing tools, and get ad credits for popular search engines like Google, Bing, and Yelp. But that’s about it.

Wix’s automated tools can make your marketing life easier, especially if you’re doing everything yourself. For example, the Wix SEO Wiz is an artificial intelligence (AI) tool that will ask you a few questions about your website, then come up with a personalized SEO strategy for you.

On Wix, you can also integrate your site with Instagram, Facebook, and other social media networks, and use third-party analytics apps and marketing tools like Hootsuite. The Wix Chat app allows you to provide support and talk directly to potential customers.

Want to run A/B tests and generate heat maps based on what visitors do on your site? With the Crazy Egg app, you can do that, too.

I’m not saying Wix is necessarily a marketer’s dream, but it’s a lot closer to it than GoDaddy is.

Wix marketing tools in the Wix App Market
Just some of Wix’s third-party marketing tools.

Pricing

GoDaddy Is Cheaper Than Wix, and That’s Hard to Argue With

Wix’s pricing plans vary, depending on your location. Each offers a fairly wide variety of benefits for an affordable price. Most people with a few hundred dollars to start a business could make do with one of the basic plans, and go on from there. There is also a free plan, but it won’t cover any real business needs. If you want to take donations, sell products, or even use a custom domain name (i.e. mynewbusiness.com), you’ll need one of the Business plans.

On Wix, you also have to pay separately for many of the third-party apps, and if you’re using a lot of them, the cost can quickly add up.

GoDaddy’s plans are streamlined, and a bit cheaper in general. They offer some things that Wix’s plans don’t, even if they offer less in terms of general features. There are no real hidden fees, and no third-party fees. What you see is what you get.

One big difference, though, is that a lot of Wix’s plans include a free domain name for one year. GoDaddy’s plans all have the ability to connect a domain name, but you have to pay for it separately, right from the start. This isn’t surprising, considering that one of GoDaddy’s biggest businesses is selling domain names.

I’ve included some simplified comparison tables to help make your decision easier. Please note that these tables are not complete, and Wix’s plans tend to have a lot more extra features.

Wix Website Plans

ComboUnlimitedProVIP
Free Domain (1yr)YesYesYesYes
Bandwidth2GBUnlimitedUnlimitedUnlimited
Storage3GB10GB20GB20GB
Remove Wix AdsYesYesYesYes
Total Video Storage30 Minutes1 hour2 hours2 hours
SEO AppNoYesYesYes
Analytics AppNoYesYesYes
Priority SupportNoNoNoYes
Logo from Wix Logo MakerNoNoYesYes
Google Ads VouchersNone300 USD300 USD300 USD

Wix Business Plans

Business BasicBusiness UnlimitedBusiness VIP
Free Domain (1 yr)YesYesYes
BandwidthUnlimitedUnlimitedUnlimited
Storage20GB35GB50GB
Total Video Storage5 hours10 hoursUnlimited
SEO AppYesYesYes
Analytics AppYesYesYes
Priority SupportNoNoYes
Logo from Wix Logo MakerNoYesYes
Google Ads Vouchers300 USD300 USD300 USD
Google AnalyticsYesYesYes

GoDaddy Plans

BasicStandardPremiumEcommerce
Connect Custom Domain (Not Included)YesYesYesYes
Bandwidth & StorageUnlimitedUnlimitedUnlimitedUnlimited
24/7 SupportYesYesYesYes
Business Phone and Email for 1 yearYesYesYesYes
SEO featuresNoYesYesYes
AnalyticsYesYesYesYes
Marketing Emails / Month10050025,00025,000
Free ad credits for Google, Bing, and YelpNoNoYesYes
Book one-time appointments onlineYesYesYesYes
Book recurring appointments onlineNoNoYesYes
Appointment remindersNoNoYesYes
E-commerce FeaturesNoNoNoYes

Wix Is Focused on Helping You Build the Perfect Website – and GoDaddy Can’t Compare

As I previously mentioned, Wix has focused on developing one product, a website builder. That focus has, simply put, delivered a better product. If you just want to build a site quickly and easily, and you need to do it all yourself, Wix is the better platform.

With Wix’s third-party apps, it’s a lot easier to expand on your site’s functionality. Look at our full Wix review if you need more convincing.

You might still choose GoDaddy if you’re on a small budget and don’t need Wix’s more complete feature set. But to be honest, even in this case I would go with a different website builder like Site123, that offers the same simplicity Wix sometimes lacks at a similar price.

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