This week, Website Planet
‘s Marko Velimirovic had the opportunity to speak with Tim Haldorsson, CEO of Lunar Strategy. We talked about the evolution of the company, what services it offers, and what are the plans for the near future.
Please present Lunar Strategy to our audience.
Lunar Strategy is a leading Web3 marketing agency that helps companies grow communities.
Please describe the story behind the company: What sparked the idea, and how has it evolved so far?
We started Lunar Strategy because of the gap between the Web3 world and the crypto world. When we started back in 2019 there were very few serious actors within the crypto marketing ecosystem. Here we saw traditional agencies that tried to build strategies and failed because they did not understand the crypto marketing.
What services do you offer?
Lunar Strategy offers services to Web3 companies within these 5 areas:
Influencer marketing – Building up authority via some of the leading voices in the space, getting brand recognition via the Influencer’s audience and making people understand what value your project brings to the market.
Public relations – The objectives of our PR package are to establish your business as an authority and push news updates with mentions in leading crypto & NFT publications.
Web3 Social media – Building up the awareness of the brand and the problems they are solving. Building up the social media community and establishing authority within your niche. Being noticed by other industry players and potential partners.
Paid advertising – Drive valuable users to your community, re- engage past visitors of your website and social media channels in order to grow your community and get users to perform certain actions on the website.
Community management – Community is at the backbone of every successful Web3 project. We will help you to create and maintain a community that we create value for and make them feel welcome in the community. Educate the community about the niche and marketing
What is the mission of the Lunar Strategy?
The mission of Lunar Strategy is to help genuine Web3 companies to grow and give value to the decentralized ecosystem.
Who are your typical customers, and what do you think is the main challenge that your product solves for them?
Our normal clients are Web3 & crypto native companies, these are companies that are building decentralized communities within Defi, GameFi and NFTs.
What are the plans for Lunar Strategy for the near future?
Our plan is to expand within Europe and be the go to crypto marketing agency within Europe.