Roberto Popolizio is a senior editor at Website Planet

With over 13 years of experience in SEO and managing content websites, he has coordinated over 5000 product reviews and interviews with the biggest names in eCommerce, web hosting, cybersecurity, SaaS, AI, and online marketing, to provide newbies and experts with untapped, actionable insights from the top experts in the industry on how to build and grow websites.

Using his knack for media communications he helped brands like eBay, SkatePro, Trendhim, and more increase conversions and traffic (sometimes by 10x) through content, partnerships, and Digital PR linkbuilding campaigns. He also runs a small portfolio of directories and a newsletter for C-level executives in web hosting, cybersecurity, and cloud technology.

Published with Website Planet

Blog Posts

Finaloop Wins Rising Star Award for Disrupting Ecommerce Accounting

Finaloop, a real-time accounting platform and service purpose-built for ecommerce brands, has been named a Rising Star by FinancesOnline, a leading B2B software review platform. We at Website Planet know very well how much work and thought goes into testing and reviewing tools, so we wanted to learn more about how Finaloop is growing its reputation as a category-defining...

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Portfolio Website Builders Aren’t Made for Artists. Dunked Is

As of 2025, 80% of clients discover creatives online, yet over half say they’ve lost projects due to outdated or hard-to-edit websites. This happens because traditional website builders force artists to choose between clunky templates or expensive dev work Orman Clark has broken that tradeoff by creating Dunked, a sitebuilder used by over 84,019 creative people that...

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Marketers, Forget FOMO. It’s Time for POSTMO

Most marketing teams are still stuck in old FOMO mode: pushing events and content that expire the moment they go live. But audiences want content on-demand in 2025, so that approach doesn't work anymore. In this exclusive interview with Website Planet, Kate Bradley Chernis, founder and CEO of Lately.ai, explains why not just FOMO but the entire “promo” idea is dying, and...

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Home Security Has a Privacy Problem. Mitipi Offers A Proven Fix

The $93 billion smart home security market has boomed, but it’s built on a dangerous trade-off: surveillance in exchange for safety. Between smart TVs spying on conversations, doorbell cameras streaming footage to the cloud and anything in between, home security is starting to feel more invasive than protective. Dr. Patrick Cotting, CEO of Mitipi AG and creator of KEVIN®,...

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Product Analytics Should Live Inside Your Stack, Not Outside. Countly Fixes It

Most analytics tools weren’t designed to be part of your product but to monitor it from the outside.  But in a world where AI, personalization, and automation depend on real-time product-level data, that’s no longer good enough.  In this exclusive interview with Website Planet, Onur Alp Soner, CEO of Countly, explains how disconnected analytics is holding teams back, and...

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The Real Reason Websites Crash During DDoS Attacks (And How to Stop It)

Distributed denial-of-service (DDoS) attacks used to be the work of state actors or highly skilled hackers. Today, you can buy a DDoS attack even with zero technical knowledge. Platforms called booters or stressers let anyone rent a botnet and launch a large-scale DDoD attack for as little as $5 an hour. You just choose a target, click “go,” and watch their connection...

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Emerging Market Startups Lose 50% Revenue From Global Payments. Dodo Fixes That

Startups in India, Southeast Asia, and Eastern Europe are struggling because of extremely low payment success rates, sometimes below 60%. And they can’t even offer some of the most in-demand local payment methods like Klarna or Apple Pay due to regulatory blockades. In this exclusive interview with Website Planet, Rishabh Goel, CEO of Dodo Payments, explains why emerging...

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🔥 The 10 Most Hated Rebrands of All Time (20k Survey Responses)

They say hindsight is 20/20, and in branding this is painfully true. Especially when you try to rebrand. The last eye-opening study on this came to me from AtomRadar, which revealed that even multi-billion dollars companies fail at rebranding. After reading their surprising findings (more on that later), I decided to ask 20,000 readers at Website Planet what are the...

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Quality vs. Cost Tradeoff In Tech Education Is a Lie. SIIT Is The Proof.

When education is affordable, people assume it can’t be effective. Leke Oyetoke, founder of Scholars International Institute of Technology (SIIT), is proving them wrong. In this deep dive by Website Planet, we look at how SIIT delivers flexible, self-paced, accredited tech education to over 90,000 learners (many of them career switchers or remote workers), and how this...

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Zero-Click Searches Are Killing Affiliate Marketing (Unless You Do This)

For years affiliate marketing has been the promised land of passive income: a simple exchange of clicks and commissions. So why is it not working that way for affiliates? Is affiliate marketing just a buzzword? According to Jamie I.F., the founder of Endorsely, the problem is that the industry is still stuck in 2015 while influencer culture, creator economies, and...

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Web Design Trends Are Killing Your ROI – 5 Quick Fixes by Plugmatter Co-Founder Akram Quraishi

Many founders assume a slick design or AI sitebuilder will do the job, only to end up with bloated templates, poor performance, and low ROI. In this exclusive interview with Website Planet, Akram Quraishi, co-founder of Plugmatter, shares the most overlooked but most profitable elements of modern web design from his experience building hundreds of sites for solopreneurs,...

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SEO May Be Dead, But It Pays More Than Ever in 2025

A recurring narrative in marketing circles has warned that SEO is being replaced by AI tools and shifting search behaviors, but a new U.S. salary analysis reveals the exact opposite: SEO roles are not only in demand, they’re more lucrative than ever. Average salaries have jumped to $74,795 in 2025, with top earners making over $230,000, according to Nikola Baldikov, SEO...

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The Big Lie in Website Remediation: An insider look at the shady industry of post-breach services

Most hosting providers promise security… Until something actually goes wrong. When a website gets hacked, clients are often left with no answers, no help, and no idea how it happened. According to one study, 81% of ransomware victims who paid the ransom experienced a second attack, often because the root cause was never addressed. In this exclusive interview by...

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eCommerce Migrations Made Easy with Next-Cart

William Dinh, co-founder and CTO of Next-Cart, spoke with Roberto Popolizio this week. He shared some insights on how the company evolved, how it drives success for eCommerce stores, and what technologies and trends he finds interesting. Please Present Next-Cart To Our Audience. What Services And Products Do You Offer? Next-Cart offers an optimized migration service that...

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Last updated: June 09, 2025
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11 Digital Marketing Trends To Watch in 2023 According to Experts

The marketing world moves at the speed of light, and industry leaders need to embrace change if they want to stay relevant. But keeping up to date with the latest online marketing trends isn’t easy, with new technologies popping up like mushrooms and consumers changing their demands faster than a chameleon changes its colors. While no one has a crystal ball, marketers do...

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Last updated: June 09, 2025
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