The free plan allows you to create an online store with limited features, but it is still a great way to test out the platform. It restricts the number of items you can sell but once you have set up your store and want to take it a step further, you can always upgrade the plan.
As far as the paid plan is concerned, you can run a full-fledged online store on it. You get access to detailed customization of the site using the website builder and are eligible for other free gifts related to your domain that the site might give from time to time.
The Stores website charges a small fee for settlement of transactions so if you have a business with small margins, you might find that annoying. However, they do give you a lot of payment methods to choose from including next month post pay, which is quite rare among online stores.
Among other notable features, you can set shipping rates for individual products, create discounted products, send automatic emails after orders and even sell music and videos on your store. No matter which plan you choose, you can create an online store for your business in an easy manner without bothering about technical knowledge or programming skills. Simply choose the right plan, set up your products, select the appropriate payment methods and you have your own online business up and running.