The story behind Finaloop’s founding
Before founding Finaloop, Lioran Pinchevski was both an accountant and a DTC brand founder. That dual perspective made one thing clear: ‘good enough’ financials weren’t good enough. Traditional bookkeeping solutions couldn’t keep up with the complexity, speed, and demands of running a modern ecommerce business. Waiting on outdated reports, constantly explaining ecommerce nuances to bookkeepers, and reacting to last month’s numbers became a bottleneck to growth. He experienced firsthand the limitations of legacy systems: delays, phone calls, the constant reconciling… It’s just sustainable. That’s why Finaloop was built: to deliver real-time, flawless financials that support fast decisions, tax optimization, and smart scaling. Finaloop wasn’t just designed by accountants. It was created by someone who knew exactly what ecommerce founders were missing, because he was one. “Finaloop was born from my pains of running my own DTC brand. As an accountant, I’ve always known how crucial it is for business owners to be on top of their finances and cash flow.”Lioran Pinchevski, Founder & CEO @Finaloop
How Finaloop’s model differ from traditional accounting tools like QuickBooks or Xero
Unlike legacy platforms that require multiple integrations and manual reconciliation, Finaloop offers a real-time, automated system built specifically for ecommerce. It synchronizes data from platforms like Shopify and Amazon alongside banking feeds and payment processors, delivering live financial statements and eliminating reconciliation errors—no bookkeeper or ERP needed. “Traditional bookkeepers using Quickbooks, Xero, or even Netsuite couldn’t provide me with the numbers I needed to manage my e-commerce business. ”Lioran Pinchevski, Founder & CEO @Finaloop Since its inception in 2020, Finaloop is now supporting thousands of customers who collectively manage over $13 billion in total sales and 70 million+ transactions, plus increased revenue 7x year-over-year. Clients range from high-growth DTC startups to businesses generating up to $100 million in revenue.
