Sas Design’s evolution from a simple web services provider to a full-scale interactive agency is a story of listening, learning, and growing alongside its clients.
As Founder Kacper Jasiorski explains in this interview with
Website Planet, the shift was driven by a realization that a great-looking website alone isn’t enough—clients needed strategy, design consistency, marketing, and reliable hosting to truly succeed online. Today, Sas Design offers an integrated ecosystem of digital solutions that bridge creativity, technology, and performance.
Through a transparent, collaborative process powered by their “Projekt Planer,” the agency continues to help brands not only look good—but achieve measurable, lasting results.
What inspired Sas Design to transition from simple web services to a full-service interactive agency offering design, e‑marketing, and hosting?
It was a natural evolution, born from observing and listening to our clients’ needs. When we started, we focused on building websites, but we quickly realized that even the best, most beautiful website is just a tool. By itself, it doesn’t guarantee success. Our clients needed more. They would ask, “We have the site, so what’s next? How do we attract traffic? How do we convert visitors into customers?” We understood that to genuinely help businesses grow online, we had to offer a comprehensive, cohesive ecosystem. That’s why we decided to expand our competencies.
Graphic design became a natural extension, as a consistent visual identity is the foundation of any brand. E-marketing, including SEO and ad campaigns, is the engine that drives traffic and sales. And reliable hosting with technical support ensures that this entire machine runs flawlessly. So, our inspiration was the desire to be a true digital partner for our clients, not just a one-time contractor. We wanted to deliver complete solutions that translate into their real-world success.
How do you tailor your creative process—from initial idea through design, implementation, to post‑launch support—for each client?
The key for us is a deep understanding that no two companies are alike. Every client has unique goals, a specific target audience, and a distinct brand soul. That’s why our process, while built on a proven framework, is incredibly flexible and always begins with dialogue.
- Discovery and Strategy: We start with workshops and in-depth conversations, often using our proprietary “Projekt Planer” questionnaire. We don’t just ask “what should the website look like?” but rather “what business problem should it solve?” We analyze the competition, define customer personas, and establish key performance indicators (KPIs). This is the stage where we build a shared vision.
- Creation and Design: Based on the insights gathered, we develop a unique concept. This isn’t just about aesthetics; we design user experiences (UX) that are intuitive and lead to a specific goal, like a purchase or an inquiry. We create a visual identity that reflects the brand’s character and resonates with its audience. The client is actively involved in this process through mockups and prototypes.
- Technical Implementation: We choose the technology that best fits the project’s scale and goals, not just what’s most convenient for us. We prioritize clean, efficient code, built-in SEO optimization from the ground up, and full responsiveness across all devices.
- Post-Launch Support: For us, launching a project is the beginning, not the end, of our collaboration. We offer ongoing technical support, analyze data from tools like Google Analytics, and propose further optimization strategies. We remain a partner for our clients, ensuring their digital investment continues to yield results long-term.
Can you share how your experience with WordPress, PrestaShop, WooCommerce, Shoplo, and Shoper enables you to deliver effective e‑commerce solutions?
Our broad experience with various e-commerce platforms is one of our greatest assets. It allows us to act as technology consultants rather than just developers tied to a single system. We understand that each platform has its strengths and weaknesses, and the key to success is choosing the tool that perfectly matches the client’s business model, scale of operations, and budget.
- WooCommerce (on WordPress) is ideal for businesses that want to tightly integrate their store with rich content like blogs and guides, valuing its immense flexibility and powerful SEO capabilities.
- PrestaShop and Shoper are specialized e-commerce platforms that excel for large stores with thousands of products, where advanced features for inventory management, promotions, and integrations with local payment and shipping systems are crucial.
- Our experience with Shoplo (now part of Shoper) gave us insight into the needs of smaller businesses and startups that require a quick and easy way to start selling online.
Thanks to this knowledge, we don’t push a one-size-fits-all solution. Instead, we analyze the client’s needs—from logistics and marketing to future growth plans—and recommend the platform that will serve as the most effective and scalable foundation for their business. This ensures the store not only works well today but is also ready for future expansion.
How does your “Projekt Planer” questionnaire and spec-driven approach improve outcomes and transparency in client collaborations?
Our “Projekt Planer” questionnaire is the foundation of our collaboration and a tool that builds a partnership based on clarity and understanding from day one. A common problem in the creative industry is a misalignment between the client’s vision and the agency’s execution, leading to misunderstandings and frustration. Our Planer effectively eliminates this issue.
- Deeper Understanding of Goals: The questionnaire compels both parties—us and the client—to think through the project in detail. The questions focus not only on aesthetics but primarily on business objectives, target audience, competition, and expected outcomes. This turns vague ideas into a concrete plan.
- End-to-End Transparency: The completed Planer becomes the basis for creating a detailed technical specification. This means the client knows exactly what they will receive, by when, and at what cost. There is no room for ambiguity or hidden fees. Every feature and element is defined and agreed upon.
- Efficiency and Time Savings: A clearly defined scope of work allows us to work more efficiently and helps the client avoid costly changes in the later stages of the project. It’s our primary tool for preventing “scope creep”—the uncontrolled expansion of a project.
In short, the “Projekt Planer” is our way of building trust. It ensures that everyone is on the same team, working towards the same, clearly defined goal.
Could you highlight a recent project—like Morgan Aidec or Pretty Clever—that reflects the combination of visual identity and marketing impact?
A great example of the synergy between a strong visual identity and effective marketing is our project for Morgan Aidec.
- The Challenge: The client, a premium consulting firm, came to us with the need to build a professional online presence that would inspire trust and effectively acquire clients from the high-end market. Their existing digital footprint did not reflect the high quality of their services.
- Our Approach: We took a holistic approach. We started by creating a new, cohesive visual identity—from the logo and color palette to the typography. The goal was to craft an image that communicates professionalism, trustworthiness, and modernity. We then translated this new branding into a website designed from scratch, focusing on clear information architecture, intuitive navigation, and strategically placed calls-to-action to maximize conversions.
- The Result: The combination of a professional, trustworthy image with targeted marketing efforts delivered measurable results. Within the first six months after launch, we recorded a 70% increase in inquiries through the website and a significant extension of the average session duration, indicating higher user engagement. The project perfectly illustrates our belief that thoughtful design is not just about aesthetics—it’s a powerful tool that directly supports business objectives.
How do ongoing services—such as hosting, domain management, e‑marketing, and support—help you build long‑term relationships and ensure ROI for clients?
We see a website launch not as the end of a project, but as the beginning of our client’s journey to success. Our ongoing services are a core part of this philosophy and our method for building truly collaborative, long-term relationships. A website, even the best one, is a living tool. To deliver a real return on investment (ROI), it must be fast, secure, visible online, and constantly evolving. This is precisely what our ongoing services provide:
- Hosting, Domain Management, and Administration: We take the entire technical burden off the client’s shoulders. We ensure their digital storefront is fast, secure, and always online. This provides a foundation of stability and peace of mind, allowing the client to focus on running their business.
- Technical Support: We act as a safety net for our clients. When a problem arises or an update is needed, they know they have a reliable team to turn to. This dependability and sense of care build immense trust.
- E-marketing (SEO, Ads): This is the engine that drives ROI. We proactively work to ensure our clients’ websites are visible to their target audience. We analyze data, optimize content, and run campaigns that generate traffic and leads. This transforms the website from a passive digital brochure into an active, revenue-generating asset.
Through this approach, our relationship with the client doesn’t end with the final invoice for the project. We become an extension of their team, celebrating their successes and advising them on the next steps in their digital growth. It’s a model where both parties win, and the relationship is built on trust and measurable results.
Finally, what’s next for Sas Design?
Thanks for the chat! To wrap up, we have a small announcement: we’re currently working on our new website –
sasdesign.pl! It will do an even better job of showing who we are and what we do. We invite you to check back in a few weeks to see the results. See you online!
