In today’s competitive B2B landscape, Saatis stands out by blending human connection with cutting-edge technology.
In an exclusive interview with
Website Planet, Fabio Oliveira, the driving force behind the agency, explains how marketing automation and AI are leveraged not to replace relationships, but to enhance them—making every interaction timely, personal, and impactful. By combining deep client understanding with strategies like ABM, LinkedIn campaigns, and thought leadership, Saatis helps brands generate qualified leads while strengthening their visibility and authority.
Fabio also shares how Saatis measures meaningful ROI, integrates branding with performance, and builds long-term growth through innovative, tailored strategies.
How does Saatis use marketing automation and AI to optimize customer communication flows and relationship building?
At Saatis, we don’t see clients as ‘projects’, we see
partners. We dive deep into their business to understand not just what they sell, but
why it matters, so we can plan like a boutique agency that thinks from the brand’s perspective.
Automation and AI are just tools—we use them to make every interaction feel thoughtful, personal, and timely. As an
Active Campaign partner, we apply the best practices in automation, integrating AI-driven insights to anticipate needs and personalize communication.
For example, one of our agribusiness clients had very long decision cycles, and by combining AI with automated nurturing flows, we reached the right person at the right moment—without being intrusive. That’s how we build efficiency and human connection at the same time.
What strategies does Saatis employ to generate leads and increase visibility for B2B service brands?
We get
hands-on with the client’s sales team—we need to understand their solutions in depth and align with their commercial goals. For us, B2B marketing isn’t about casting a wide net, it’s about
finding the right people and starting meaningful conversations. We combine ABM, LinkedIn campaigns, niche industry portals, and thought leadership initiatives to build visibility and generate qualified leads. I often say: if we’re not making the sales team’s life easier, we’re not really doing our job.
How does Saatis measure performance and ROI for their digital marketing campaigns across channels like content, social media, and automation?
Performance isn’t just numbers—it’s context. We
analyze results together with the client, so the metrics reflect what really matters to them. Sometimes that’s lead quality, sometimes revenue attribution, sometimes engagement in key accounts.
Our dashboards bring together automation, media, and CRM data, but the real value comes from reviewing it with the client and adjusting the strategy. This collaborative approach ensures that every KPI is meaningful and every optimization brings us closer to business impact.
In what ways does Saatis integrate branding and visibility efforts with high-performance business generation?
Branding and performance fuel each other. We build
brand authority with valuable content—articles, guides, case studies—that educate and position the client as a trusted partner. This credibility makes our performance campaigns much stronger, because audiences already see value before clicking an ad or downloading material. For us, every campaign is a chance to connect trust with tangible results.
What are some recent case studies where Saatis achieved significant growth metrics (traffic, leads, engagement), and what tactics were used?
One example is a leading agribusiness client we’ve supported for four years. Together, we achieved a 50% increase in website traffic, consistent growth in qualified leads, and higher engagement across digital channels. Beyond numbers, we produced rich content materials with in-depth information for their audience, which created long-term value.
An important part of this process was revisiting and refining the brand’s tone of voice to better connect with its audience—even before planning specific performance actions. That change alone shifted the level of engagement and opened new possibilities.
Another case in technology involved ABM and LinkedIn Ads that brought highly targeted leads directly into the sales pipeline. What really matters here is flexibility—we constantly adjust tactics to match the client’s goals, learnings, and even their internal aspirations. Growth is never static, and our role is to keep evolving alongside them.
How does Saatis tailor inbound marketing, content marketing, and SEO to ensure long-term growth for its clients?
We start by deeply understanding the people we’re speaking to—their challenges, their decision-making process, and what truly matters to them. From there, we create inbound strategies and content that educate, nurture, and position the brand for long-term trust. SEO is built into everything we do, ensuring visibility where it counts.
But the real difference is in the
people behind it—a team that is engaged, forward-looking, and always planning for bigger outcomes. In my view,
good planning is the key: it allows us to harvest big results because we’ve taken the time to design strategies that grow naturally over time.
At Saatis, we bring new ideas proactively, we test constantly, and that culture of innovation makes growth a natural part of the journey.
Find out more at:
www.saatis.com.br
